NEWS17 April 2024
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
UK – Insights data firm TestSet has opened in Europe following financial investment from US-based data creation holding company Ackwest Group.
TestSet’s European business will be led by Colin Turner-Kerr (pictured right), managing director, and Dina Patel (pictured left), director of operations, and will be based in London.
Ackwest Group owns TestSet, and the company’s launch into Europe will focus on consumer insights and first-party data.
Entrepreneurs and investors Hugh Davis and Keith Price founded consumer insights and marketing services acquisition firm Ackwest Group last month, with the company based in Florida.
Turner-Kerr said: “Ackwest’s investment and shared commitment to data integrity will be instrumental in our success. Together, we will deliver exceptional service and the most reliable consumer insights to our European clients.”
Keith Price, co-founder and managing partner at Ackwest Group, added: “Our strategic investment aligns perfectly with our vision for the future of data creation and underscores our belief in TestSet’s potential to modernise the European consumer insights landscape.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
Related Articles
The world's leading job site for research and insight
The Survey Initiative
Research Analyst
£32,000
Resources Group
Research Manager – Research with a Social Purpose!
£38 – 48,000 + great benefits
Resources Group
Senior Research Manager – Government & Social clients
£40–50,000 + great benefits
Featured company
Town/Country: London, Amsterdam, New York
Email: helloUK@opinium.com
Opinium is an award winning strategic insight agency built on the belief that in a world of uncertainty and complexity, success depends on the ability to stay on the pulse . . .
Brought to you by:
©2024 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911
info@mrs.org.uk
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments