Research 2011 – Presentations from day one

CONSUMER CHANGE
Fact versus fiction

Patrick Hourihan, Head of UK Trade Research, Yahoo

Connecting with the new consumer
Pete Cape, Global Knowledge Director, Survey Sampling International

Redefining brand markets: Rejoicing in the changing consumer
Andrew Freeman, Senior Consultant – Media Research, Harris Interactive

ONLINE COMMUNITIES
Investigating the power of the many

Rachel Lawes, Principal, Lawes Consulting

Managing the conversation revolution: Are social network users fit for use?
Ashley Brown, Senior Associate Director, Kantar Media – TGI

Bringing ideas to life
Laura Cullimore, Assistant Research Manager, British Gas
Gavin Holt, Senior Research Manager, Virtual Surveys

Direct Impact: A new role for research in managing influence
Bob Cook, Innovation and Inspiration Director, Firefish

BRAND RESEARCH
An intimate guide to attraction, love and loyalty

Nick Coates, Research Director, Promise

Harnessing the power of the people: Getting people talking about TalkTalk
Anna Wills, Associate Director, Spring Research
Catherine Russell, Senior Research Executive – Consumer Insights, TalkTalk Group

Love and desire in a digital world
Nick North, Chief Marketing Officer, GfK Media

Rebranding Charmin: How to change everything consumers love most about a brand, without losing a single customer. A case study in semiotics.
Rachel Lawes, Principal, Lawes Consulting

ETHNOGRAPHY
Up close and personal with new techniques and technologies

Fiona Wood, Director of Research, Insight and Engagment, COI

The blind ethnographer: Material ethnography and new ways of seeing in the world
Mark Thorpe, Director, Truth

Let’s go on an online safari
Denise Price, Consumer and Shopper Planning Manager, Diageo Northern Europe
Steven Van Belleghem, Managing Partner, InSites Consulting and Marketing Professor, Vlerick Leuven Gent Management School

Does Beauty Matter? Using visual research to understand personal experience. CABE case study
Ella Fryer-Smith, Senior Research

EVERYONE CAN BE A DESIGNER
How to apply design thinking to research projects

Erick Mohr, Account Director, Truth

RESEARCH ETHICS
Researching children: are we getting right?

Corrine Moy, Global Director of Marketing Sciences, GfK NOP

Barbie Clarke, Managing Director, Family Kids and Youth
Agnes Nairn, Affiliate Professor of Marketing, EM-Lyon Business School

BEHAVIOURAL ECONOMICS
Enough talk. Where’s the payback?

Chair Nick Southgate, Behavioural Economics Consultant, IPA

Paul Kehoe, CEO, Birmingham International Airport
Oliver Payne, Founder, The Hunting Dynasty
Richard Wright, Discover Platform Director – Sensation, Perception and Behaviour, Unilever