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NEWS28 April 2005

Carma International launches new online measurement tool

New tool looks at clients' media coverage

Carma International, a Washington-based media content analysis firm, has launched a new tool called Carma Online which enables clients to conduct their own analysis, at any time.

Carma CEO and founder Albert Barr said: “Carma Online allows clients to interact with their data more frequently and conduct their own analysis round the clock using the web. The system was developed by media research professionals using client feedback to ensure an intuitive web interface that provides analysis from a PR point-of-view, not a programmer's point-of-view.”