FEATURE5 July 2021

Louella Miles – Research Hero

Features People

The Market Research Society has launched the Research Heroes programme to celebrate the sector’s unsung heroes. Louella Miles has been named one of the Research Heroes for summer 2021.

Louella Miles, editor, Association for Qualitative Research (AQR)


Louella Miles has been the editor of the AQR’s publications In Brief and In Depth for over 30 years. She also conducts webinar interviews and has helped with the communication and marketing of AQR.

Miles was nominated as a Research Hero because: “Her knowledge of the UK qualitative research industry, and contemporary issues, as well as her great journalistic style and creative mind have kept both publications fresh and relevant year after year, helping make it the vibrant association it is today.”

 What is the biggest challenge you have faced during your career?

Whether to use research to inform a news story, knowing that to do so could – among other things – result in mass redundancies for blameless staff.

What will be the next big trend or development in the research industry, and why?

Clients turning to qualitative research to help them get closer to communities.

Who inspires you as a researcher?

It would have to be as a journalistic researcher, and I would choose Louis Theroux currently (with help from a whole load of other researchers!). 

View the full list of Research Heroes for summer 2021

Research Heroes is an ongoing programme throughout 2021, with a second tranche of Heroes to be published in the autumn.