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FEATURE13 February 2019

The unusual suspects

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Charities Features Finance Impact Mobile Public Sector Trends UK

Researching the hard to reach is as challenging as it is important for charities, governments and brands. Jane Bainbridge looks at how market researchers are ensuring they hear the opinions of all sections of society.

At the end of last year, the UK had the ignominy of being told by the United Nations’ special rapporteur on extreme poverty and human rights, Philip Alston, that its levels of child poverty were “not just a disgrace, ...