Verto Analytics hires Hooven as SVP of Sales

Hooven (pictured), formerly senior vice president of Sales at comScore’s M:Metrics division, will be responsible for driving global sales and strategic partnerships.

Hooven has also held roles at Forrester Research and NetRatings.

“Bob brings valuable experience and vision to our team, which will help us in our mission to transform the digital media measurement industry,” said Hannu Verkasalo, CEO of Verto Analytics. “It’s an exciting time for us; our team is growing fast and our data is in high demand in many industry sectors.”