NEWS25 September 2015

Verto Analytics makes exec appointments

News North America People

US — Media measurement company Verto Analytics has made three senior appointments to boost its digital multi-screen measurement offering.

Dr Matti Aksela has joined as senior vice-president of technology, responsible for all technology implementations, R&D and European operations; Tom Butler has joined as senior vice-president of sales, Eastern US; and John McLaren has joined as vice-president of sales, Western US.

Aksela has worked at companies such as Comptel and Xtract, where he held executive and senior management roles in product development, analytics development and technologies. Butler has been senior vice-president of sales and client services for Nielsen among other roles and McLaren has worked at Forrester, M:Metrics and comScore.