NEWS15 May 2015
US — Digital multi-screen media measurement company Verto Analytics has launched Verto Content Watch, a service for media companies to measure net reach of content across all digital devices for multi-screen audiences.
The service will provide a one-stop shop for digital audience measurement data reporting online use across smartphones, PCs, tablets, e-book readers and other digital platforms and give marketers precise data on reach, frequency and engagement of their digital properties.
It will also help digital advertising by providing net reach metrics with full demographic and device breakdowns.
Content Watch is based on Verto’s methodology, which uses more than 3,000 data points collected per consumer every day across all of their digital devices, and are measured from nearly half a billion devices each month.
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