Verto Analytics releases Content Watch
The service will provide a one-stop shop for digital audience measurement data reporting online use across smartphones, PCs, tablets, e-book readers and other digital platforms and give marketers precise data on reach, frequency and engagement of their digital properties.
It will also help digital advertising by providing net reach metrics with full demographic and device breakdowns.
Content Watch is based on Verto’s methodology, which uses more than 3,000 data points collected per consumer every day across all of their digital devices, and are measured from nearly half a billion devices each month.
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