The investment from DST Global Partners, Balderton Capital, Visionaries, 6 Degrees Capital and Y Combinator will support the Belgium-headquartered company’s US expansion and brings the company’s total funding to date to $55.8m.

Founded in 2024, Conveo conducts AI-moderated video, voice and text interviews and has offices in Antwerp, London and New York.

Clients including Unilever, Google and Canva work with the platform to inform marketing, product and strategy decisions.

The company began with an AI research moderator that conducts video conversations with respondents, and its most recent product runs continuous research on strategic topics for brands.  

It has ambitions to offer software that can act as what it calls ‘consumer understanding infrastructure’ – with the aim of helping brands to know what consumers want.

Niels Schillewaert, head of research at Conveo, said the company’s AI-moderated gives teams “a constantly updated answer grounded in the original sources before anyone asks the question”.

Kees Kruythoff, former president of Unilever North America and Global Home Care, said: “Every brand should have a digital consumer twin: a living, continuously updated picture of the people it serves, what they need, how those needs are changing, and why. During my time at Unilever, we always wanted to bring the outside in, so the consumer was present in every major decision, not just when a research project was commissioned. Conveo is building the infrastructure to make that possible.”

Pictured: Conveo founders Dieter De Mesmaeker and Hendrik Van Hove