‘Conveo StoryLines’ runs AI-moderated video interviews with consumers, then extracts insights from them to offer a view of what is changing in the market, why it is happening and suggest what to study next.

Teams can set core questions to run through the programme weekly, biweekly or monthly, in areas including brand health, advertising and creative, innovation and product launches.

The aim of the programme is to offer brands a means of accessing early signals and compound consumer understanding over time. When new behaviours emerge, the AI flags them.

For example, an unnamed tech industry client is using the programme to conduct 2,000 monthly interviews in seven markets, with a focus on understanding how people behave online.

Founded in 2024, Conveo conducts AI-moderated video, voice and text interviews. The company is headquartered in Antwerp, Belgium, with offices in London and New York. 

"Qualitative research was always the way to understand why people do what they do. The catch was scale: 20 interviews, then weeks of analysis," said Niels Schillewaert, who leads research and methodology at Conveo.

Schillewaert added: "We can now quantify the why, not ‘consumers feel this way,’ but ‘67% feel this way, and here is exactly what they mean.'"

Dieter De Mesmaeker, chief executive, Conveo, said: "We built StoryLines so consumer understanding stops being a service you buy and becomes a system the company runs on."