JD Power is headquartered in Costa Mesa, California, and has offices in North and South America, Asia-Pacific and Europe. It was acquired by London-based investment company XIO Group in 2016.

Thoma Bravo plans to expand the company’s industry insights and advanced analytics services, and develop new offerings. As part of the acquisition, JD Power’s management team and employee owners will roll over their ownership interest in the company.

Scott Crabill, a managing partner at Thoma Bravo, said: "JD Power is one of the most recognised brands in the world, synonymous with a deep understanding of real-world customer experience. The company has expanded its leadership to include globally recognised experts in several industries, and it has dramatically expanded its analytics and product offerings, leveraging AI, the cloud and big data in ways that really showcase the brand’s significant near-term and long-term growth potential."

Dave Habiger, president and chief executive, JD Power, said: "We are thrilled to partner with Thoma Bravo, a firm that clearly understands our space and is well-positioned to help us develop new growth opportunities and continue on our current path of rapid expansion." 

The deal is expected to close by the end of the year and is subject to closing conditions.