The merger marks the completion of JD Power’s acquisition by private equity firm, Thoma Bravo, which also owns Autodata Solutions.

The newly combined company will operate as JD Power and will offer new and pre-owned automobile transactional data, valuation tools, vehicle feature information and consumer analytics to the car industry. Its analytics and customer insights work will continue across other sectors including banking, telecommunications, insurance, health, travel and utilities through its global business intelligence division.

Dave Habiger, president and CEO of JD Power, said: “The combination of JD Power’s deep data, analytics and customer experience insights with Autodata Solutions’ comprehensive vehicle feature data and dealer and manufacturer technology platforms will create a robust and insightful automotive industry resource for analysing consumer demand and optimising the vehicle sales process.

“As the auto industry continues to be disrupted by changing patterns of consumer behaviour and new technologies such as connected vehicles, electric vehicles, autonomous vehicles and ride-sharing, we are building a company that will help the entire industry rise to the challenge.”