NEWS3 June 2019
US – Data analytics and consumer intelligence firm, JD Power, has partnered with survey software company, SurveyMonkey, to expand their reach into new customer segments.
In particular, this will focus on helping clients gain insight from automotive owners and potential buyers through digital channels.
JD Power will use SurveyMonkey’s digital platform and SurveyMonkey Audience, its market research tool, to unlock insights from new customer segments.
Initially, JD Power and SurveyMonkey will launch two automotive studies using SurveyMonkey Audience. The first, a new JD Power ranking for the aftermarket service industry (ASI), will measure feedback from customers who service their vehicle with aftermarket general maintenance and tyre retailers. The second, a new Mobility Confidence Index (MCI), will measure feedback from US consumers on new mobility options, such as electric vehicles and self-driving technology.
Dave Habiger, CEO of JD Power, said: "With an increasing amount of consumers’ lives being spent on digital platforms, it is critical that we, as the voice of the consumer, tap into the pulse of the marketplace right where it lives and breathes. By partnering with SurveyMonkey, we will be able to dramatically expand our consumer sampling capabilities."
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