RAS founder Sheila Kemp dies aged 85
Spittle – known to most in the industry by her maiden name Kemp – began her market research career working for Sales Research Services before setting up RAS in 1962, which expanded from a fieldwork provider to a full-service research agency.
Former colleague Ivor Stocker said: “Sheila was an extremely nice lady. She was very generous with both her time and money. She will be sadly missed by her family, friends and colleagues.”
Spittle was involved in fundraising for charities including the Market Research Benevolent Association (MRBA).
She leaves behind her husband Tom, brother Sidney, sister Audrey, children Jill, Richard and John and grandchildren.

We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
1 Comment
Michael Newby
13 years ago
RIP Sheila. I have very fond memories of my time at RAS with you and the generosity that you showed to all of us whilst running RAS. Michael
Like Reply Report