Addis will report to Sprinklr chief executive and president Rory Read in his new role, and was previously president and chief revenue officer at Bazaarvoice.

Prior to Bazaarvoice, Addis was chief executive at Kinetica and held the position of global chief revenue officer at Box, as well as having served in leadership roles at Salesforce.

Read said: “Thomas brings a proven track record of driving growth through customer engagement, an innovative, AI-forward approach, and a passion for building high-performing global teams with strong sales cultures – all of which are critical as we continue our transformation journey.

“I’m confident that he will help us further strengthen how we serve customers and operate as one team.”