The platform, called Dynata+, allows users to launch projects and assess feasibility and price, with access to behavioural, attitudinal and demographic attributes across 82 countries.

Dynata+ offers two core products: Dynata+ Sample, focused on access to global survey respondents, and Dynata+ Brand Lift, looking at measuring cross-channel campaign impact across digital, linear television and connected television.

Additional products and tools will be added to Dynata+ throughout the second half of 2026 and beyond.

Deirdre Thomas, chief product officer at Dynata, said: “Innovation starts with the strength of our data. Dynata+ is a new way for clients to access that power.

“It’s about putting control directly in our clients’ hands while maintaining the quality, transparency and trust we are known for.”