Sergenian‑Hingtgen will lead Dynata’s corporate sales organisation, focused on brand clients in North America, and will focus on the firm’s brand growth strategy.

Before taking up the role at Dynata, Sergenian‑Hingtgen spent eight years at MRI-Simmons.

She has also held several senior sales leadership roles, including vice-president of sales, East Coast, at Gimbal; integrated sales positions at Marie Claire; and senior vice-president of sales at Parade Media Group.   

Don Simons, executive vice-president Americas sales at Dynata, said: “Dana’s experience working at the intersection of insights, media, and technology makes her exceptionally well suited to help brands.”