Casal (pictured) will join Dynata’s executive leadership team and will head up the business’ work in product development, AI and data strategy, and engineering.

Most recently, Casal was chief technology officer at Lionbridge, which provides AI-supported language, content and data tools.

Other prior experience includes spells in executive leadership positions at Acolad and its predecessor company Amplexor International, leading global product, technology, engineering and data teams.

Mike Petrullo, chief executive officer at Dynata, said: “Marcus has repeatedly demonstrated an ability to modernise platforms, leverage artificial intelligence to unlock growth and lead complex global organisations through transformation.

“Marcus brings the vision, credibility and execution capabilities needed to help Dynata innovate faster, modernise our platforms, better leverage our unique data assets and unlock new opportunities across our business.”