NEWS23 May 2014

GfK’s North American health team gains two

North America People

US — GfK has announced two senior hires to its North American health team.

Paul Barnes (pictured) and Cheryl Mulherin have both joined as senior vice presidents; Barnes from Mindfrog and Mulherin from Eli Lilly.

“These senior additions to our team confirm GfK’s commitment to re-invigorating our Health business with thought leadership and strong advisory skills,” said Justin Edge, GfK’s managing director for Health in North America.

“Paul’s track record of agency leadership and Cheryl’s client-side experience will benefit our clients who are seeking fresh answers to new business challenges at a time of disruption and re-invention in the health industry.”