GfK’s North American health team gains two

Paul Barnes (pictured) and Cheryl Mulherin have both joined as senior vice presidents; Barnes from Mindfrog and Mulherin from Eli Lilly.

“These senior additions to our team confirm GfK’s commitment to re-invigorating our Health business with thought leadership and strong advisory skills,” said Justin Edge, GfK’s managing director for Health in North America.

“Paul’s track record of agency leadership and Cheryl’s client-side experience will benefit our clients who are seeking fresh answers to new business challenges at a time of disruption and re-invention in the health industry.”