Focus Crossroads buys Zintro’s B2B network
Zintro’s expert network includes around 130,000 verified professionals, around 50,000 of which are senior executives.
The acquisition will mean that Focus Crossroads can more easily connect clients with business decision-makers for research.
Focus Crossroads has also acquired Zintro’s Concierge Program, which offers access to vetted subject matter experts recruited for complex research initiatives. The move will expand the company’s reach within specialized professional networks including technology, information security and financial services.
The value of the acquisition has not been disclosed.
"This acquisition represents an important investment in our ability to connect clients with the expertise and audiences they need to make informed business decisions," said Greg Caruncho, vice-president of Focus Crossroads.
"Integrating Zintro’s assets, Concierge Program, and expert recruitment capabilities into our existing operations significantly expands our ability to support specialized B2B, healthcare, and professional audience research."
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