Read of the Day

When research meets reality

blurred photo of two people having a difficult conversation, with one taking notes

Research with those who have experienced trauma should make space for people’s stories in a way that centres participants and involves proactive steps to protect researchers’ wellbeing. By Adina Pintilie-Brown and Carol McNaughton Nicholls.

7 JanAdina Pintilie-Brown

Preview of 2026: Synthetic data

Preview of 2026: Advice to new starters

Note saying 'I'm New'

Preview of 2026: New Year’s resolutions

Opinion

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Are we really turkeys voting for Christmas?

In response to AI critics, Simpson Carpenter’s Pui-Tien Man suggests establishing the right rules to ensure we don’t replace the researcher but instead unleash their potential.

17 DecPui-Tien Man

Career development – it’s personal

15 DecLouise McLaren

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How Britain is preparing for Christmas

9 DecSamira Brophy

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The best of both worlds: Combining deep tracking with fast-turn research

Kantar-sponsored

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Writer's Opinion

Trusted data doesn’t come from having all the answers. It comes from asking the right questions, again and again.

Alex Owens

Write For Us

Interviews

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Pamela Forbus

How I work: Pamela Forbus, Mondelez

11 Dec Ben Bold

michael brown ipg mediabrands

How I work: Michael Brown, IPG Mediabrands

20 Nov Ben Bold

Prince Eduzo, Adnan Dahir and Ahmed Taha

A foot in the door: Building a research internship

9 Sep Liam Kay-McClean

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Popular

MRS League Tables published in Research Live Industry Report 2026

Accenture and Anthropic expand partnership to grow businesses’ AI adoption

Unilever appoints new CMO

How I work: Pamela Forbus, SVP, global insights & analytics, Mondelēz International

Standout trends of 2025: Economic pressure, AI influence & fragmentation

Review of 2025: People of the year

Themes

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Fieldwork in Yemen © ORB

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Insights at war: Research in times of conflict

Localised, nuanced research is critical for understanding an unpredictable world. Christian Walsh reports.

How is AI impacting the future workforce?

21 OctKatie McQuater

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Governance required for better data, hears podcast

6 OctLiam Kay-McClean

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Synthetic data ‘lacks logical consistency’

1 JulKatie McQuater

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Town/Country: London
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