Read of the Day

The empathy paradox in research and insight

blurred photograph of a group of young people sitting around in a focus group/discussion setting with someone taking notes

Understanding people can be achieved without ever striving for empathy, says Mark Thorpe, arguing that true empathy will only be possible through more inclusive industry representation.

17 SepMark Thorpe

Former DMGT head becomes CEO at Kantar

Paul Zwillenberg

The vibe was off… Or was it?

15 SepLouise McLaren

tumbleweed on an empty remote coastal road framed by hills

Engage managers to improve working culture, industry Leaders Forum hears

woman sitting at desk working, surrounded by colourful graphic images of ticks

Opinion

More opinion

Benchmarks ranking progress innovation_crop

New norms: Is it time to move beyond the benchmark?

Benchmarks should be an evolving representation of today’s consumer, not yesterday's, says Jack Millership.

3 SepJack Millership

Through the AI looking glass: How trust is moving

27 AugJeremy Hollow

hand holding a blue compass to navigate in a city

User research isn't just for researchers: Four trends shaping UX

28 AugKimberly Bastoni

Abstract image on sharing ideas

Advertisement feature

The power of operations in the market research industry

Operations-sponsored-article25

Load More

Writer's Opinion

If we continue to charge clients based on time and process, we miss the dividend that AI can potentially deliver for us.

Richard Owen

Write For Us

Interviews

Read More Interviews

Prince Eduzo, Adnan Dahir and Ahmed Taha

A foot in the door: Building a research internship

9 Sep Liam Kay-McClean

Brad Anderson

Qualtrics’ Brad Anderson: ‘Research is going to fundamentally change’

24 Jul Liam Kay-McClean

How I work: Aaron Kechley, CEO, Zappi

12 Jun Liam Kay-McClean

Load More

Popular

Ben Page to leave Ipsos, with Jean Laurent Poitou appointed CEO

Streetbees files for administration

Streetbees collapses after investment talks fail

Accenture buys generative AI business

Cohere adds to leadership after $500m funding round

Rest and relaxation: How insight is driving the Tui holiday experience

Themes

More Themes

Glasses reflecting data

What do brands think about data quality?

For clients, data quality is fast becoming a pressing issue. Some are starting to take a tougher approach. Liam Kay-McClean examines some of the key questions.

10 JulLiam Kay-McClean

Pride in London: A meaningful moment for our sector

9 JulDaniel Cunill

Synthetic data ‘lacks logical consistency’

1 JulKatie McQuater

‘This is a problem for democracy’

6 JunChristian Walsh

Polling station

Load More

Powered by The Research
Buyers Guide

FIND YOUR NEXT AGENCY.

Advanced Search

Newsletter

Stay connected with the latest insights and trends...

Sign Up

Featured Company from the RBG Directory

Town/Country: London
Email: info@criteria.co.uk

We are a solution focused fieldwork partner with a can-do attitude. We add value to your project at every stage from the initial enquiry to completion with each project . . .

Read More