Hanson will be responsible for helping drive the next phase of growth for Red C, working in partnership with the wider team to help clients increase the value and influence of insight within their businesses.

His background in senior leadership client-side and agency roles includes Orange, where he was group director of research and insight. He has been working as a consultant for the past couple of years.

Richard Colwell, group chief executive, Red C, said: “Darren’s experience on both the client and agency side gives him a deep understanding of the challenges organisations face in turning insight into action.

“At a time when businesses are under increasing pressure to make confident decisions, demonstrate impact and adapt to constant change, Darren’s perspective will help our clients realise even greater value from their investment in insight.”

The appointment follows Red C merging with sister agency Relish Research, to form a single agency under the Red C brand name, at the start of the year. The company is headquartered in Dublin.