News Archive

News23 September 2020

Call for UK government to publish Covid-19 app data

Liam Kay

Health charity the Health Foundation has called for greater transparency from the UK government about the development and effectiveness of the NHS contact tracing app to combat Covid-19.

News23 September 2020

More American consumers willing to share sensitive data

The US public have become slightly more willing to share more sensitive data such as social security numbers, financial and health information, according to a survey by the Advertising Research Foundation.  

News23 September 2020

MRS creates international mark of research excellence

Liam Kay

The Market Research Society (MRS) has launched an international affiliation mark of research excellence and standards for global research businesses. 

News23 September 2020

YouGov expands partnership programme to South Africa

South African market research agency KLA has joined  public opinon and data firm YouGov’s global partnerships programme.

News23 September 2020

Platforms and advertisers agree on hate speech commitment

Facebook, YouTube and Twitter have agreed to adopt a common set of definitions for hate speech and harmful content through an initiative led by the World Federation of Advertisers.

News23 September 2020

Maru Group launches AI feedback research tool

Market research and customer insights company Maru Group has added an artificial intelligence-based feedback tool to its Maru/Hub insights platform.

News22 September 2020

Pureprofile appoints client solutions director

Consumer research and data business Pureprofile has hired Keith Ang as client solutions director.

News22 September 2020

Industry training consultancy Vela launches

Sinéad Jefferies, consultant at Watermelon Research, has established a training and consulting business, Vela, with the aim of supporting the insight industry in flexible and remote working.

News22 September 2020

Eyeota collaborates with ID5 on cookie-less ID

Audience technology platform Eyeota has integrated with shared identity infrastructure ID5’s universal ID tool for global advertising as part of a shift away from third-party cookies. 

News22 September 2020

MRS calls for more government digital investment

The government should prioritise digital investment to support the UK’s market and social research sector, the Market Research Society has said.