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Welcome to the world of Qual 3.0
Jem Fawcus
News20 January 2020
Breaking Blue Research joins Cello Health Insight
Market research agency, Breaking Blue Research, has now become part of Cello Health Insight (CHI).
YouGov completes SMG Insight acquisition
YouGov has completed its acquisition of sports media measurement company SMG Insight earlier than scheduled, rebranding the business as YouGov Sport.
Comscore researches audience drop-off
Cross-media audience measurement firm, Comscore, has collaborated with Syracuse University's S.I. Newhouse School of Public Communications researchers to identify advertising avoidance and audience drop-off during ads.
Former ITV CEO in talks to chair Kantar
Kantar is in discussions with Adam Crozier, formerly chief executive of ITV, to become its chairman.
Methodify boosts US division with two hires
Research tech and data collection company, Delvinia’s automated research platform Methodify has appointed Kwami Lewis as managing director and Brett Cohen as director of sales, both for its US division.
PRS In Vivo hires head of behavioural qual
BVA Group-owned shopper and product research company PRS In Vivo has appointed Matt Michaud as senior vice-president, head of behavioural qualitative.
News17 January 2020
Flamingo makes senior hires in London and New York
Omnicom-owned strategic insight agency Flamingo has appointed two senior partners in London and New York City.
Psychiatrists call for social networks to hand over data for online harms research
Social media companies such as Facebook, Twitter and Instagram should be forced to share data with universities for the purposes of research on the harms of social media use on children and young people, according to the Royal College of Psychiatrists.
ActionIQ raises $32m
Customer data platform, ActionIQ, has secured $32m in a series C funding round led by March Capital Partners.
New hire at Beesy
Behavioural science insights agency Beesy Strategy has appointed Alex Levine as research manager.
The world's leading job site for research and insight
Stopgap RE or SRE £130–170 per day
Spalding Goobey Associates Associate Director, Quant – Boutique Insight & Strategy Consultancy To c. £55,000 + benefits
Resources Group Data Scientist – Insights Consultancy £45–50,000
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Spent so much time in civil service championing this! https://t.co/cHqxmCJcZa
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
