News Archive

News18 December 2018

Newsbrand audience data highlights role of digital

Over 90% of British adults are reached monthly by news publishers, with digital platforms increasingly important, according to the latest audience readership figures published by The Publishers Audience Measurement Company (PamCo).

News18 December 2018

Catalina adopts IBM's analytics

IBM has announced that shopper intelligence and personalised digital media firm, Catalina, will use the IBM Integrated Analytics System (IIAS) as part of shopper insights analytics for clients.

News18 December 2018

Equifax brings Ignite to UK

Consumer and business insights firm, Equifax, has launched its Ignite data and analytics suite in the UK.

News18 December 2018

DWA hires Zenith managing partner

Dentsu Aegis Network-owned media and marketing agency DWA has appointed Zenith’s Rob Gold as its UK managing director.

News17 December 2018

Facebook bug exposed user photos

A bug in Facebook’s API system may have exposed the photos of up to 6.8 million users, including photos they had not posted.

News17 December 2018

Basis Research hires West Coast lead

Insights consultancy Basis Research has appointed Jennifer Rittner as managing partner of the company’s Los Angeles office.

News17 December 2018

Research Now SSI and Reality Mine partner on behavioural tool

Digital market research and data business Research Now SSI has partnered with market research technology firm RealityMine to launch a tool combining passive and panel data.

News17 December 2018

Comscore appoints marketing head

ComScore has hired Brittany Slattery as its global head of marketing reporting to president, Sarah Hofstetter.

News14 December 2018

Sexist stereotype ads banned from 2019

Advertising will no longer be allowed to depict “harmful” gender stereotypes from June next year, the Committees of Advertising Practice (Cap) has announced.

News14 December 2018

Marketers think Brexit could disrupt data flow

Half of marketers ( 51%) are concerned that there will be a financial impact to their organisations if Brexit affects the free flow of data between the UK and EU.