News Archive

News23 April 2019

Savanta lines up Americas team

Next15-owned insights agency Savanta, formed from the merger of MIG Global’s agencies MorarHPI, Viga, Charterhouse, Circle and Wealth-X, has appointed its Americas leadership team.

Opinion23 April 2019

Significance testing is insignificant to modern marketing

Jack Miles

Market researchers’ continued use of significance testing hinders innovation and should be consigned to the industry’s history books.

News23 April 2019

OdinText rebrands to OdinAnswers

Customer experience analytics platform OdinText is rebranding to OdinAnswers to reflect its focus on extracting insights from customer data.

News23 April 2019

Ardent Fieldwork adds two directors

UK – Independent market research fieldwork agency, Ardent Fieldwork, has appointed Karen Beardon and Viki Hallahan as directors.

News23 April 2019

ARF rescinds award given to Cambridge Analytica

The Advertising Research Foundation (ARF) has rescinded an award it gave to Cambridge Analytica for big data in 2017, saying the company was ‘not fully transparent’ in its application.

News23 April 2019

Majority want spreading fake news a crime

Three quarters of British adults think it should be a criminal offence to deliberately spread fake news according to research from Ipsos Mori for King’s College London.

News18 April 2019

MFour adds customer experience in-store tool

Mobile research company MFour has launched a tool to capture consumers’ in-store shopping experiences.    

News18 April 2019

Facebook ‘unintentionally’ collected user email contacts

Facebook has admitted that it ‘unintentionally’ uploaded the email contact lists of up to 1.5 million users without their consent.

News18 April 2019

Strum launches financial services data insights platform

Financial services marketing consultancy Strum (previously Weber Marketing Group) has launched a business intelligence data analytics platform for financial executives, Strum Platform.

News18 April 2019

MRC and CMAC outline China audience measurement plan

The Media Rating Council (MRC) and the China Media Assessment Council (CMAC) have established a joint agenda to validate digital audience measurement in China.