News Archive

News3 April 2020

Katie McQuater announced as new editor of Impact and Research LIve

UK – Katie McQuater has been appointed as the next editor of Research-live.com and the award-winning quarterly magazine Impact – both published by the Market Research Society (MRS).

News3 April 2020

Mark Ritson on Covid-19: “A tactical challenge but a strategic opportunity”

Maintaining or even increasing advertising spend could be the best defence for brands during the expected forthcoming recession, according to brand consultant Mark Ritson.

News3 April 2020

CMR appoints head of insights

Medical device market research company Creative Medical Research (CMR) has hired Dr Matt Higgs to the newly created role of head of insights.

News3 April 2020

Eva Tsai joins Voxpopme board

Video feedback firm, Voxpopme, has appointed executive director of Google Cloud Marketing, Eva Tsai, to its board.

News3 April 2020

Pulse raises $6.5m in Series A funding

Social research platform Pulse has raised $6.5m in a Series A funding round led by AV8 Ventures, bringing its total funding to $10.5m.

News3 April 2020

HighTech Development partners with whereby.com

Live video streaming technology specialists HighTech Development has joined forces with online video meeting software firm, whereby.com for online focus group tools.

News2 April 2020

Third of US qual agencies shift to online

Almost a third of agencies focusing on qualitative research moved the majority of their face-to-face work online in response to Covid-19 social distancing restrictions, according to research from the Insights Association.

News2 April 2020

Sales key KPI for advertisers, finds ARF survey

The majority of US advertisers view sales as the most important key performance indicator for evaluating advertising return on investment, according to a study from the Advertising Research Foundation (ARF).

News2 April 2020

Impact adds partnerships senior role

Global partnership automation firm, Impact, has appointed Michael Head to the newly created role of chief partnerships officer.

News2 April 2020

Kin + Carta instigates cost reductions amid Covid-19 crisis

Digital transformation company Kin + Carta has announced a cost reduction programme, including redundancies and furloughs, as well as voluntary pay reductions for execs and staff to weather the coronavirus epidemic.