Miles (pictured) was previously in Holland & Barrett’s commercial insights team, where she helped to build an insight programme supporting innovation, and assisted long-term category strategies and work around specific wellness needs, including women’s health.

Prior to working at Holland & Barrett, Miles was research director at Walnut Unlimited, and had earlier roles at Kokoro Global and Kantar.

Chris Bland, managing director and co-founder at Disrupt Insight, said: “Becky is the exact spark we need to enhance our offering. She’s lived both agency and client life, meaning she knows what makes research land and drive real impact.” 

Matt Rice-Haynes, co-founder and head of partnerships at Disrupt Insight, added: “We’re doing more and more across shopper, category, innovation and customer experience, and Becky brings proper depth to that – plus the invaluable perspective of knowing what useful insight actually looks like when you’re sitting inside the business trying to get something done.”