Media, film and TV Archive

News22 September 2023

Omnicom Media Group names UK CEO

Omnicom Media Group (OMG), media services arm of Omnicom Group, has appointed Laura Fenton as chief executive officer of OMG UK.

News21 September 2023

MarketCast launches brand tracking

Research agency MarketCast has developed a brand research offer combining consumer, advertising and survey data.

News20 September 2023

Barb includes streaming and video-sharing data on API

Television ratings body Barb has upgraded its API to include all data available on its panel viewing file, including broadcaster video-on-demand (BVOD), subscription video-on-demand (SVOD) and video-sharing services.

News19 September 2023

TV advertising restrictions to be kept, says Ofcom

Television regulator Ofcom has decided against removing stricter TV advertising rules for commercially-funded public service broadcasters.

Opinion18 September 2023

Lessons from brands: how insight can bring back human connections

Lucy Davison

Insight teams shouldn’t overlook the importance of connecting with others in an age of AI. Applying the marketer’s toolkit can help.

News14 September 2023

Omnicom Media Group names Emea CEO

Omnicom Media Group (OMG), media services division of Omnicom Group, has appointed Dan Clays as chief executive of its Europe, Middle East and Africa (Emea) division.

News14 September 2023

Marketing mix modelling seeing resurgence, finds Marketing Science Institute report

The Marketing Science Institute (MSI), a division of the Advertising Research Foundation (ARF), has begun an initiative to set industry standards for marketing mix modelling, as its research found an increase in the practice.

News12 September 2023

Advertiser Perceptions hires consulting VP

Media industry market intelligence business Advertiser Perceptions has appointed Jacqueline Baranov as vice-president of consulting, leading client relationships for the company.

News8 September 2023

Dynata partners with Comcast Advertising on media measurement

Insights, activation and measurement company Dynata has partnered with media, technology and advertising company Comcast to licence and incorporate Comcast data into Dynata’s advertising products.

News7 September 2023

Barb to oversee CFlight from January 2024

Television audience measurement body Barb will assume governance responsibility for post-campaign validation tool CFlight from January 2024.