DoubleVerify expands TikTok Pangle measurement

US – Media effectiveness platform DoubleVerify has added media quality measurement for TikTok’s advertising network Pangle.

TikTok on phone

The integration, which is available in 48 markets worldwide, will allow users to understand whether adverts appear in ways that align with an advertiser’s brand suitability requirements.

DoubleVerify added that the integration would also help with the measurement of video advert viewability, and provide reporting and insights through DV Pinnacle, DoubleVerify’s analytics reporting platform.

Steven Woolway, executive vice-president of business development at DoubleVerify, said: “Adding support for Pangle is an exciting milestone in DV’s partnership with TikTok.

“This partnership enables brands to drive quality reach across their mobile app advertising and helps them protect brand equity across a broad range of markets.”

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