The agreement will see DoubleVerify shareholders receive $13.60 per share in cash, representing a 30% premium on the company’s 60-trading day volume weighted average price as of 5^th August 2026.

DoubleVerify will become a privately held company as part of Nielsen, but the business will continue to operate under the DoubleVerify name and brand.

Nielsen said the acquisition would help the business cover the full breadth of the digital advertising industry and add DoubleVerify’s independent verification tools to its portfolio.

The deal is expected to close by the first quarter of 2027, subject to approval by shareholders and regulators, as well as other customary closing conditions.

Karthik Rao, chief executive at Nielsen, said: “Joining forces with DoubleVerify will extend our capabilities deeper into the digital media industry.”

Mark Zagorski, chief executive at DoubleVerify, added: “As a private entity with the support of Nielsen, we will have access to expanded resources to deliver new, market-leading solutions that drive exceptional value for our customers and partners.”