Leisure and Arts Archive

News20 January 2020

YouGov completes SMG Insight acquisition

YouGov has completed its acquisition of sports media measurement company SMG Insight earlier than scheduled, rebranding the business as YouGov Sport.

News23 December 2019

TiVo and Xperi to combine

Entertainment technology firms TiVo and Xperi are merging in an all-stock transaction worth around $3bn.

News23 December 2019

Kantar launches India youth study

Kantar has launched a study focusing on the attitudes, values and behaviour of young people – millennials and centennials – in India.

News23 December 2019

Comscore expands Gower Street Analytics partnership

Media measurement business Comscore has announced that Gower Street Analytics film comparisons are now available to subscribers of Box Office Essentials and International Box Office Essentials.

News17 December 2019

WPP sells Two Circles

Bruin Sports Capital has acquired consumer data analytics, sports marketing and technology practice, Two Circles, from WPP.

News5 December 2019

2019 Best In-house Team: NEC Group

Live events business, NEC Group, took the top prize in the 2019 MRS Research Live awards for the Best In-house Team.

Feature28 November 2019

Rewarding curiosity: How the British Museum shapes the visitor experience

The British Museum attracts visitors from far and wide, and it’s Stuart Frost’s job to make sure they are getting the most out of their experience.

Video27 November 2019

How is uncertainty affecting your business?

Does uncertainty – political, social, economic – create opportunities or risk for agencies and brands? We spoke to delegates at the MRS Data Analytics conference earlier this year. 

News27 November 2019

VideoAmp and TiVo partner on TV viewing data

Video advertising company VideoAmp has partnered with entertainment tech firm TiVo to combine TV viewership data from smart TVs with data from cable and satellite set-top boxes.

News21 November 2019

Hollywood survey launches to track industry harassment

The Hollywood Commission on Eliminating Sexual Harassment and Advancing Equality has launched a survey aimed at addressing misconduct and harassment in the entertainment industry.