Leisure and Arts Archive

Opinion9 January 2019

Left or right doesn’t matter to brands

Nike’s Colin Kaepernick advert was cited by many as the best campaign of last year but its strong stance alienated as well as embraced shoppers. Rebecca Brooks looks at how much brands need to consider political polarisation.

News4 January 2019

The FA insights team reorganises

Jane Bainbridge

The FA’s insight team has been restructured with its head of research and insight, Ross Antrobus, taking on the role of head of behavioural insights and business analytics.

Feature4 January 2019

Dive in

Swim England has employed many insight techniques – not least behavioural science – to give robust evidence of the value of swimming to all its stakeholders.

Feature27 December 2018

Preview 2019: reasons to be cheerful

The rise of sustainability, BBC Sounds and AI becoming a reality are just a few of the developments researchers are looking forward to in 2019 – Brexit less so. We asked our panel of contributors: what are you most excited about for the year ahead?

Feature21 December 2018

Review 2018: biggest disappointments of the year

From lack of clarity on Brexit to a deluge of GDPR re-consent emails, 2018 has had its fair share of anti-climaxes. Here, a cross-section of the market research industry tell us what they've been most disappointed by in 2018.

Feature20 December 2018

Our most-read opinion pieces of 2018

With the year drawing to a close, we reflect on the 10 most-read opinion articles submitted by external contributors over the past 12 months – from exploring the importance of cultural insight to dissecting one of 2018’s most controversial advertising campaigns.

Feature20 December 2018

Review 2018: best campaign of the year

Looking back over the past year we canvassed opinion on what was the best campaign – be it advertising, brand or political. Here our contributors share their suggestions with two standing out.

News13 December 2018

YouGov acquires analytics firm Portent.IO

International data group YouGov has acquired film and TV analytics company Portent.IO for an undisclosed sum.

Feature12 December 2018

Brainwaves and soundwaves

Music can be a powerful emotional driver, but a recent study wanted to go a step further and prove the positive impact of live music on our brains.

News11 December 2018

MMR and Food Innovation Solutions launch NPD venture

Consumer research company MMR Research and consultancy Food Innovation Solutions have partnered on a joint venture for food and beverage innovation and prototyping.