Leisure and Arts Archive

Feature17 October 2018

High times

Linda Gilbert

As Canada legalises the recreational use of cannabis and attitudes towards the drug soften, BDS Analytics’ Linda Gilbert looks at what to expect from an increasingly sophisticated market.

Feature15 October 2018

Market performer

Jane Simms

Thanks to a successful turn on Dragons’ Den, Levi Roots expanded his Reggae Reggae Sauce into the mainstream. Jane Simms talks to him about brand extensions, adapting to conventional tastes and staying true to his core consumers

News12 September 2018

Netflix pushes up overall video on-demand viewing

A rise in the number of Netflix viewers is driving an overall increase in viewing of subscription video on-demand (SVOD), according to data released by the IPA. 

News12 September 2018

Spotify broadens Nielsen deal to offer brands more data

Spotify has expanded its partnership with Nielsen to measure the effectiveness and reach of its advertising platform.

News11 September 2018

MarketCast buys sports research firm Turnkey

Consumer insights business MarketCast group has acquired sports research and advisory firm Turnkey Intelligence. The terms of the deal have not been disclosed.

Opinion10 September 2018

Nike's ad is a masterclass in human brand

Nike’s high profile support of NFL player Colin Kaepernick has been controversial and much discussed. Jem Fawcus looks at the insight behind the headlines

News6 September 2018

GfK MRI partners with E-Poll

GfK MRI and E-Poll Market Research have jointly developed and launched a platform to help align celebrities, consumers and brands.

News21 August 2018

Companies join under one banner as MarketCast Group

Consumer insights business MarketCast has come together with its agencies Insight Strategy Group and Fizziology under the banner of a newly formed parent company, MarketCast Group.

News15 August 2018

The Value Engineers rebrands

Cello Health-owned strategic brand consultancy The Value Engineers has rebranded.

Opinion13 August 2018

The power of the everyday

Hanna Chalmers

Researchers can't all be cultural analysts, but the industry needs to acknowledge the centrality of culture in shaping the world we live in.