Leisure and Arts Archive

News18 April 2019

MFour adds customer experience in-store tool

Mobile research company MFour has launched a tool to capture consumers’ in-store shopping experiences.    

News12 April 2019

IHG names Kistler insights SVP

Hotel company InterContinental Hotels Group (IHG) has appointed former Walmart executive Matt Kistler as senior vice-president of global insights, analytics and data.

Feature10 April 2019

What do you call it?

Inanimate objects with nicknames are more likely to be looked on favourably by consumers than those that remain nameless, according to new research. 

Opinion8 April 2019

The death of the middle ground

Caroline Hayter

In a world where polarisation is increasingly the norm, should brands focus more on promoting cohesion rather than 'for or against’ thinking?

News15 March 2019

Insight and strategy collective Headz launches

Former Flamingo executive Hadley Coull has launched a new insight and strategy company, Headz.

News14 March 2019

Why F1 finally turned to insight to crack the US market

Catherine Turner

Formula One is trying to crack the lucrative American market using research and insights – the first time this global sporting powerhouse has done so in its history.

News5 March 2019

DJS Research wins collective museum contract

Independent market research agency, DJS Research, has won a significant research contract for a consortium of museums and galleries including the British Museum, Tate and the V&A.

News1 February 2019

IRI and MFour launch restaurant insight tool

Market research company IRI has partnered with mobile market research business MFour to release the IRI OnSights tool.

Feature31 January 2019

Open road

Kerry McLaren

In Saudi Arabia, the ban on women getting behind the wheel was finally lifted in June 2018, with important ramifications not only socially, but for the country’s auto market.

News25 January 2019

Kids and Youth: Understanding children's culture

The Kids and Youth Research conference organised by the MRS took place in London yesterday ( 24th January), exploring the issues facing children and young people and highlighting the role of insight in better understanding this hard-to-reach group.