Leisure and Arts Archive

News15 April 2024

Fantix agrees two first-party data partnerships

Machine learning infrastructure and AI training models organisation Fantix has partnered with targeted advertising firm Sports Innovation Lab and publishing technology business The Newco on access to first-party data.

News12 April 2024

The Design Museum gains independent research organisation status

The Design Museum in London has become the first independent museum to receive independent research organisation (IRO) status due to its role in leading and supporting research.

News9 April 2024

Dobbies hires former Costa marketing chief

Katie McQuater

Dobbies Garden Centres has appointed Phil Thomas as chief marketing officer, with a remit to bring an increased focus on customer insight and data analytics.

News25 March 2024

PlumResearch hires research director

Warsaw-headquartered entertainment data insight business PlumResearch has appointed Jonathan Broughton as research director, based in London.

News14 March 2024

The Economist UX research lead: 'Customer centricity is a mindset’

Ben Bold

Research professionals from The Economist, Pentland Brands and ImpactSense discussed what customer centricity means to them, and how it boils down to empathy and understanding, as part of a panel at the MRS annual conference in London.

News12 March 2024

'It's fine to have a transactional relationship,' says ITV's chief marketer

Ben Bold

UK – Sometimes there’s no need for a CMO to have anything beyond a purely transactional relationship with their insight partner, according to Jane Stiller, chief marketing officer at ITV.

News21 February 2024

Sponsorship measurement technology launched by former YouGov Sport director

Sport sponsorship, marketing and insight consultant Bruce Cook, formerly of YouGov Sport, has launched SponsorLab, a software-as-a-service tool to measure sponsorship.

Feature14 February 2024

Valentine’s Day: does romance still sell?

A look at the Archive of Market and Social Research highlights that while romance might have changed over the years, Valentine’s Day still presents an opportunity for escapism.

News8 February 2024

We Are Family appoints UK research & strategy director

Full-service children and family marketing agency We Are Family has appointed Sev Marcel as research and strategy director within its UK team, based in London.

Opinion6 February 2024

Disrupt or be disrupted: Dos and don’ts for global consumer brands 

By overlooking weaker signals and ignoring people’s needs, brands risk competitors eating their lunch.