Leisure and Arts Archive

News12 June 2019

Kantar adds router meters to Barb TV panel

TV audience measurement currency organisation Barb has commissioned Kantar to install router meter technology into Barb’s panel homes.

Feature16 May 2019

Pushing the limit

Jane Bainbridge

Under Bernie Ecclestone, market research didn’t exist as far as Formula One was concerned. But with new ownership, Matt Roberts and his team were given the remit to change that. 

News18 April 2019

MFour adds customer experience in-store tool

Mobile research company MFour has launched a tool to capture consumers’ in-store shopping experiences.    

News12 April 2019

IHG names Kistler insights SVP

Hotel company InterContinental Hotels Group (IHG) has appointed former Walmart executive Matt Kistler as senior vice-president of global insights, analytics and data.

Feature10 April 2019

What do you call it?

Inanimate objects with nicknames are more likely to be looked on favourably by consumers than those that remain nameless, according to new research. 

Opinion8 April 2019

The death of the middle ground

Caroline Hayter

In a world where polarisation is increasingly the norm, should brands focus more on promoting cohesion rather than 'for or against’ thinking?

News15 March 2019

Insight and strategy collective Headz launches

Former Flamingo executive Hadley Coull has launched a new insight and strategy company, Headz.

News14 March 2019

Why F1 finally turned to insight to crack the US market

Catherine Turner

Formula One is trying to crack the lucrative American market using research and insights – the first time this global sporting powerhouse has done so in its history.

News5 March 2019

DJS Research wins collective museum contract

Independent market research agency, DJS Research, has won a significant research contract for a consortium of museums and galleries including the British Museum, Tate and the V&A.

News1 February 2019

IRI and MFour launch restaurant insight tool

Market research company IRI has partnered with mobile market research business MFour to release the IRI OnSights tool.