NEWS12 February 2018
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
NEWS12 February 2018
UK – Automated insights technology company ZappiStore and video insight platform Voxpopme have announced a partnership.
Through the tie-up, users of ZappiStore’s creative testing tools will be able to add open-ended video responses to their studies on the platform.
Customers will also have access Voxpopme’s video analytics to identify themes in consumers’ feedback.
The addition of video capabilities will be live in the US, UK and 10 other markets "imminently", according to the companies.
Ryan Barry, chief revenue officer at ZappiStore, said the partnership would bring "deep context and rich meaning through video" to the platform.
Dave Carruthers, chief executive and founder of Voxpopme, described the move as "a cross-functional integration that maximises research value through the addition of video insight and analytics".
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
In a new series exploring how research leaders manage work and life, Research Live hears from Guy Goodwin, chief ex… https://t.co/zuqLKnAyJ3
With the beginning of a new year, it is time to dust off the reading list. Marie Hense of @TolunaCorporate recommen… https://t.co/Nbb8PUbqtj
Ipsos India reshuffles marketing and operations teams https://t.co/hgscr5zKWv #mrx #marketresearch
The world's leading job site for research and insight
Resources Group
Research/Insight Executive (Client Side) – Not-For-Profit/Sustainability
£32,000
Resources Group
Quant / Qual Insights specialist (akin to RM/AD) –Comms/NPD/Brand
£50,000–£60,000 + Excellent Benefits
Hasson Associates
Associate Director – Mixed Methods, Public Sector (Scotland)
£40000–45000
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
Related Articles
@TweetMRS #inclusion Pledge: https://t.co/sB30M7Bfsh The pledge has already been signed by 94 companies . But we… https://t.co/LjmQPASCtk
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments