NEWS5 April 2019
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
US – Automated market research and insights firm Zappi has launched a creative tool for better in-context advertising insights.
Zappi Creative Digital has been added to its creative advertising suite of products and can track in-context effectiveness of ads on Facebook and YouTube based on the emotional reactions, likes or dislikes, and open feedback of consumers.
Clients can assess creative campaigns within hours before committing budget to digital advertising.
Steve Phillips, CEO of Zappi, said: “There are plenty of tools to track digital results after they’re published, but our customers have been asking for a way to understand which ads to invest in before allocating their budgets in a deeper, more analytical way.
“The Zappi Digital Creative tool will help customers understand second-by-second where their ads are working or failing, allowing them to adjust in real-time. This will significantly reduce overall digital spend while simultaneously increase brand lift and return on investment.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
In a new series exploring how research leaders manage work and life, Research Live hears from Guy Goodwin, chief ex… https://t.co/zuqLKnAyJ3
With the beginning of a new year, it is time to dust off the reading list. Marie Hense of @TolunaCorporate recommen… https://t.co/Nbb8PUbqtj
Ipsos India reshuffles marketing and operations teams https://t.co/hgscr5zKWv #mrx #marketresearch
The world's leading job site for research and insight
Resources Group
Senior Research Executive – Public Sector & Commercial clients – Strategic Consultancy
£30,000–£38,000 + excellent benefits
Resources Group
Qualitative Associate Director – Gaming, Tech & Telco – Boutique Agency
£45–£60,000 + good benefits
Resources Group
Business Development Manager – International Insight Provider
£40–50,000 plus Commission
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments