Zappi hires O’Brien as go-to-market lead

O’Brien (pictured) has held senior roles at companies including Clear Channel, IPG and Havas Media Group, where she was group chief data and insight officer. Since 2017, she has been working as a freelance data strategist.

In the new role, O’Brien will lead go-to-market efforts across Zappi’s products.

Don Kennedy, chief product officer, said: "Having someone of Yvonne’s calibre and expertise will be enormously important for us as we scale from a start-up to market leader in the automation space."

Zappi’s chief executive officer, Steve Phillips, added: "Yvonne brings some unique experience and expertise in data products and will help really push our thinking and capabilities."