NEWS11 February 2021

Earle to lead new enterprise team at Zappi

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UK – Advertising and innovation testing platform Zappi has formed an enterprise team, led by executive vice-president Babita Earle.

Babita Earle

The team is focused on assisting large brands and organisations on a global scale.

Earle (pictured) has been promoted to executive vice-president of global enterprise customers and partnerships. She will be responsible for building global brand partnerships and maintaining a particular focus on Zappi’s PepsiCo and insights alliance partnerships. 

Earle joined Zappi in 2016 and prior to that was UK head of client development at GfK.

The company has also appointed Karen Sharp, senior vice-president of strategic enterprise customers. Sharp was previously vice-president, managing director at C Space, leading the company’s consumer packaged goods portfolio.

Zappi said the division has been developed for clients “who wish to digitise and scale learnings across brands, categories, and countries”. 

In addition to Earle and Sharp, the enterprise team will consist of strategic global account directors, customer success managers, and additional new hires.

Ryan Barry, chief revenue officer at Zappi, said: “Babita has managed our most strategic relationships and made a massive impact on our business and culture since joining us. I am truly excited to work with her in this new capacity to lead our enterprise teams and to help brands drive impact through insights, globally.

“I’ve known Karen for more than a year and have always enjoyed sharing ideas and perspectives with her, from customer success, to change management to innovation.”