NEWS11 February 2021
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
NEWS11 February 2021
UK – Advertising and innovation testing platform Zappi has formed an enterprise team, led by executive vice-president Babita Earle.
The team is focused on assisting large brands and organisations on a global scale.
Earle (pictured) has been promoted to executive vice-president of global enterprise customers and partnerships. She will be responsible for building global brand partnerships and maintaining a particular focus on Zappi’s PepsiCo and insights alliance partnerships.
Earle joined Zappi in 2016 and prior to that was UK head of client development at GfK.
The company has also appointed Karen Sharp, senior vice-president of strategic enterprise customers. Sharp was previously vice-president, managing director at C Space, leading the company’s consumer packaged goods portfolio.
Zappi said the division has been developed for clients “who wish to digitise and scale learnings across brands, categories, and countries”.
In addition to Earle and Sharp, the enterprise team will consist of strategic global account directors, customer success managers, and additional new hires.
Ryan Barry, chief revenue officer at Zappi, said: “Babita has managed our most strategic relationships and made a massive impact on our business and culture since joining us. I am truly excited to work with her in this new capacity to lead our enterprise teams and to help brands drive impact through insights, globally.
“I’ve known Karen for more than a year and have always enjoyed sharing ideas and perspectives with her, from customer success, to change management to innovation.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Generation Z account for four in ten of all consumers worldwide, but are relatively disengaged from market research… https://t.co/cBWZEv6IIp
IA calls for privacy law changes in California https://t.co/iPaoD656wC #mrx #marketresearch
Rait buy majority stake in Baltics-based CX firm https://t.co/9oDUyrp39e #mrx #marketresearch
The world's leading job site for research and insight
Hasson Associates
Research Consultant, award-winning agency
£31000–36000
Resources Group
Project Manager – Consumer Quant – Strategic Research Agency
£34–£44,000 + great benefits
Resources Group
Qualitative Insights Specialist– Brand / Innovation / Business strategy
up to £50,000 + Benefits
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
Related Articles
RT @FairtradeUK: 'With food prices rising globally, we should be extremely concerned about how producers in low-income countries are weathe…
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments