Zappi hires Microsoft’s Johnson

Previously market research manager at Microsoft, Johnson (pictured) led organisational development of a 90-strong market research department. During her career she’s also sat on the board of directors for Market Research Institute, managed the Microsoft Office 365 satisfaction study at Ipsos and worked at the Pacific Northwest National Laboratory (PNNL).

Ryan Barry, Zappi’s chief revenue officer, said: "We are on a mission to scale expertise and transform insights departments into the drivers of growth they deserve to be by adopting our platform the right way. 

"Z’s passion for the industry, understanding of the levers that drive change and amazing energy and passion are an ideal complement to our culture."