VIDEO24 May 2018

Has market research made its peace with automation?

Innovations UK Video

CEO of ZappiStore, Steve Phillips, discusses the merits of automation for market research, what skills market researchers will need in the future and where the next disruption will be.

Steve Phillips set up ZappiStore five years ago to the disquiet of many in the sector. In this Research Live video interview, he talks to Jane Bainbridge about how market researchers will need more consultative skills in the future, how they are dealing with automation and what sort of disruption we'll see going forward.