FEATURE24 October 2018

The meeting of human and machine

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Artificial intelligence is increasingly used in the process end of market research, leading to horror stories of job losses. Rather than focusing on the fear, however, the industry can embrace the benefits, while honing the skills required to manage and interpret AI. By Tim Phillips.

In August 2018, Andy Haldane, chief economist of the Bank of England, warned that artificial intelligence (AI) would make many of our jobs redundant. He speculated that the changes in the job market could be worse even than during ...