FEATURE24 October 2018
The meeting of human and machine
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FEATURE24 October 2018
x All content on Research Live and in Impact magazine is editorially independent from sponsorship or other commercial arrangements.
Find out more about advertising and sponsorship.
x All content on Research Live and in Impact magazine is editorially independent from sponsorship or other commercial arrangements.
Find out more about advertising and sponsorship.
Artificial intelligence is increasingly used in the process end of market research, leading to horror stories of job losses. Rather than focusing on the fear, however, the industry can embrace the benefits, while honing the skills required to manage and interpret AI. By Tim Phillips.
In August 2018, Andy Haldane, chief economist of the Bank of England, warned that artificial intelligence (AI) would make many of our jobs redundant. He speculated that the changes in the job market could be worse even than during ...
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