NEWS8 April 2016

UKOM appoints first director of insight

Media News People UK

UK — UKOM (UK Online Measurement), the industry body for UK online measurement, has appointed Julie Forey as its first director of insight. 

Julie forey crop

UKOM is jointly owned by the IAB and AOP and supported on the board by the IPA and ISBA. It is responsible for delivering the industry governed and recognised standard of multi-platform online audience measurement. UKOM’s research partner comScore was appointed for at least three years in April 2015.

Forey (pictured) has run research at Microsoft Advertising in the UK for several years and was a member of the technical group when UKOM launched in 2009. 

As director of insight, she will drive awareness and understanding of UKOM and its capabilities. 

“We are delighted to have Julie on board as UKOM’s director of insight, she brings a depth of expertise and a real enthusiasm for the kind of insight that the UKOM endorsed comScore data can provide," said Ian Dowds, UKOM CEO.

"Julie’s work will make UKOM even more relevant and valuable to the entire digital marketplace.”