NEWS3 January 2019

UKOM seeks research partner proposals

Media New business News

UK – UK Online Measurement (UKOM), the industry standards body for online audience measurement, has issued a request for proposal (RFP) for a new research partner contract to run from January 2021.

ComScore has been UKOM’s online measurement partner since 2012, when it took over the contract from Nielsen. ComScore was re-awarded the contract in 2015 for a minimum of three years.

In a statement, UKOM said: "With significant evolution in devices, content, advertising opportunities and online audience behaviour it is UKOM’s responsibility to explore all audience measurement capabilities available in the market."   

UKOM is co-owned by the Association of Online Publishers (AOP), the Internet Advertising Bureau (IAB) and the Incorporated Society of British Advertisers (ISBA).

Interested parties should contact, with responses to the RFP due by noon on 28 February.