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NEWS3 January 2019

UKOM seeks research partner proposals

Media New business News

UK – UK Online Measurement (UKOM), the industry standards body for online audience measurement, has issued a request for proposal (RFP) for a new research partner contract to run from January 2021.

ComScore has been UKOM’s online measurement partner since 2012, when it took over the contract from Nielsen. ComScore was re-awarded the contract in 2015 for a minimum of three years.

In a statement, UKOM said: "With significant evolution in devices, content, advertising opportunities and online audience behaviour it is UKOM’s responsibility to explore all audience measurement capabilities available in the market."   

UKOM is co-owned by the Association of Online Publishers (AOP), the Internet Advertising Bureau (IAB) and the Incorporated Society of British Advertisers (ISBA).

Interested parties should contact tender@ukom.uk.net, with responses to the RFP due by noon on 28 February.

@RESEARCH LIVE

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