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NEWS14 December 2018

UKOM appoints Iain Jacob as chair

News People UK

UK – UK Online Measurement (UKOM), the industry standards body for online audience measurement, has hired Iain Jacob as its new chair.

Jacob (pictured) replaces Douglas McArthur who is stepping down after nine years in the role.

Jacob was most recently chief executive at Publicis Media EMEA, which he left in July 2018. During his time within the group he led Starcom Mediavest across EMEA, Australia and Canada. He oversaw the unification of all Publicis Groupe’s media agencies into Publicis Media EMEA.

UKOM is equally co-owned by the Association of Online Publishers (AOP), the Internet Advertising Bureau (IAB) and the Incorporated Society of British Advertisers (ISBA). The Institute of Practitioners in Advertising (IPA) advises UKOM’s executive board.

Phil Smith, director general of the ISBA said: “Douglas has been an inspiring and energetic chair. His strong leadership and commitment to ISBA joining the UKOM board have been hallmarks of his chairmanship. He hands over a well-established UKOM to Iain Jacob who brings world-class business leadership and a topical insight into the opportunities and challenges ahead.”

@RESEARCH LIVE

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