NEWS10 September 2015

Dowds hired as first UKOM CEO

News People UK

UK — The UK Online Measurement Company (UKOM), the official cross-industry standards body that measures online audiences, has appointed Ian Dowds as its first CEO.


Dowds has 25 years of media experience, having held senior roles at ITV, Mindshare, Turner, Specific Media, Trinity Mirror and InMobi. His appointment comes with the recent renewal of a long-term contract with research partner comScore and with the growing scale and scope of multi-platform measurement ahead.

“I am thrilled to take the UKOM CEO role at this time of dynamic evolution in the digital media market,” said Dowds. “UKOM oversees the industry governed and recognised standard of multi-platform audience measurement, and it is exciting to be at the heart of this organisation and working with comScore to ensure the highest possible standards and value are delivered to all stakeholders.”

UKOM launched in 2009. It is owned by the Internet Advertising Bureau (IAB) and Association of Online Publishers (AOP), and its key stakeholders are Institute of Practitioners in Advertising (IPA) and the Incorporated Society of British Advertisers (ISBA).