ComScore retains UKOM contract

ComScore originally took over the contract from Nielsen in 2012 for a three-year term. That contract has now been extended until 2018.

“We are thrilled that UKOM have reappointed comScore as the industry currency for online audience measurement in the UK,” said Serge Matta, CEO and president of comScore.

“Through this ongoing relationship, comScore and UKOM have delivered trusted, industry-supported solutions that provide media owners and buyers alike with actionable insights to better grow their businesses. We look forward to the continuation of this partnership with UKOM to bring best-in-class in audience measurement to the UK.”