NEWS13 September 2010

TNS trio reunite for Raspberry venture

Asia Pacific New business

AUSTRALIA— Former TNS regional directors Evette Cordy and Penny Darbyshire have launched a new agency in Melbourne with ex-2CV vice president James Redden.


The business, called Raspberry, is looking to partner clients on innovation research and strategy projects.

Corby, Darbyshire and Redden first worked together a decade ago while at TNS, but while Corby and Darbyshire remained with the business – as regional director of technology and regional director of choice modelling respectively – Redden left to help set up 2CV’s San Francisco office.

“This new venture is like getting the band back together for something we are truly passionate about,” said the partners.