Thursday, 02 September 2010

2CV gets US foothold with San Francisco office

UK-based agency establishes first international hub

UK-- London-based research agency 2CV has opened its first North American office in San Francisco.

The firm – part of the Cello Group – says the office launch marks the initial stage of “a global expansion plan following a period of unprecedented business growth”.

Other hubs are expected to launch in Asia and mainland Europe, as well as in other major business centres across North America.

Chief executive and founder Vincent Nolan said: “North America is a crucial market for 2CV as we continue to grow our US and international client base.

“We aim to broaden our sphere of influence while maintaining our ‘hotshop' heritage and principles of creativity, boutique service and innovation.

2CV counts videogames publisher EA, mobile phone company Nokia and a host of food and drink bands among its clients.

The San Francisco office will be led by Remi Abbas and James Redden, vice presidents of qual and quant research respectively.

Author: Brian Tarran

Related links:

Simon Lane to drive 2CV analytics division

Cello Group adds 2 research CV again

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