News

NIQ and McDonald’s launch cultural analysis tool

Consumer intelligence company NIQ has partnered with fast food giant McDonald’s on adding cultural resonance metrics to its advertising testing platform.

Feature

Learning from nature, investing in people and ownership culture can future-proof the insight function

Rethinking the way in which insight organisations operate is key to meeting the sector’s challenges, and a session at the recent MRS annual conference heard from three agencies about how businesses can change and future-proof their internal processes.

Katie McQuater