This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies. Find out more here

Saturday, 18 April 2015

Top stories

Bellwether predicts 4.2% adspend rise in 2015

16-Apr-2015

Overall growth in marketing budgets for the 2014/2015 year has been the best recorded for a decade according to the latest IPA Bellwether Report.

Gumbrell and Hall partner with Askia on new software platform

14-Apr-2015

Market research entrepreneurs Jon Gumbrell and Mike Hall have partnered with survey software company Askia to launch Platform One, a customer feedback software platform.

WPP launches Gain Theory consultancy

14-Apr-2015

WPP has announced its new marketing foresight consultancy, Gain Theory, which will bring together data, analytics, technology solutions and consumer-insight capabilities.

Twitter to bring data business in-house

14-Apr-2015

Twitter is to cut off access to its data firehose for its independent data partners, including DataSift and NTT.

Features

Everything counts

16-Apr-2015

No quantitative study can cover absolutely everything, but a narrow focus can obscure the wider picture. Steve Evans of Harris Interactive shares his experience of trying to capture it all.

Personality is everything: can the geek win the election?

9-Apr-2015

Brand character and brand personality are central to commercial research. Can these measures help to clarify whether Miliband or Cameron is closest to the ‘ideal’ Prime Minister? By Tom Simpson.

Take the test: Does where we live in Britain make us happy?

26-Mar-2015

The BBC’s Happiness Test set the nation talking about where they lived, and where they should be living to make them happy. But what of the research behind it? By Iain Carruthers

Comments (1)

Measuring experience

23-Mar-2015

Understanding an experience economy requires a different approach to what works in a goods and service market setting, says Noah Roychowdhury of Northstar. This starts with engaging with respondents differently.

Opinion

MR and VoC: two sides of the same strategic coin

8-Apr-2015

Market research and voice of the customer work should complement, not threaten each other, says Wale Omiyale of Confirmit.

What Channel 4’s 'Teens' tells us about teenagers’ digital lives

26-Mar-2015

The world of teenagers depicted on Channel 4’s Teens documentary shows a group obsessed with online social comment, but is this an accurate picture or just good telly? By Matthew Nevardis

From the blogs

ELECTION BLOG: Digital democracy

15-Apr-2015

The internet has changed the way people participate in democracies around the world but the UK is lagging behind and this is a barrier to voting.

Why is B2B research the poor cousin?

13-Apr-2015

Sixteen times more is spent on consumer research than business research but business-to-business companies need to understand their market just as much as consumer-facing ones explains Andrew Dalglish.

Go to blogs

Live from IMPACT 2015

‘Good storytelling should be in the service of good ideas’ author Sebastian Faulks told Impact 2015

19-Mar-2015

English novelist Sebastian Faulks told delegates at Impact 2015, that while thorough research is a must, the reader should feel they are “discovering something, not having it rammed down your throat”.

'The market research industry is lagging behind', says former Camelot CEO Dianne Thompson

19-Mar-2015

Former Camelot chief executive Dianne Thompson told delegates at Impact 2015 that the UK’s market research industry is lagging behind other marketing disciplines, a point echoed by her fellow panellists.

Fishing and cooking – how to make online samples fit for purpose

19-Mar-2015

The rise of online research raises big questions about sampling error and the reliability of survey findings, Impact 2015 heard yesterday.

A manifesto for change in market research

18-Mar-2015

The current research paradigm is not suited to entrepreneurialism, so market researchers must “take a walk on the wild side”, and create a manifesto for change, according to speakers at Impact 2015.

Comments (2)

Go to blogs homepage

Facebook Google+ Twitter