Despite the popularity of discount grocers such as Lidl and Aldi, shoppers buying FMCG in Europe are largely influenced by factors other than price according to Kantar Media’s TGI Europa study of shoppers in Britain, Germany, France and Spain.
Money is no deterrent to social media activity with 75% of UK millionaires using at least one social media platform according to research from Ledbury UK Millionaire Omnibus.
With 89% of European advertisers and ad agencies saying programmatic trading will have a significant impact on digital advertising (IAB), Turn outlines its predictions for data-driven advertising for next year.
With brewers facing competition from inside – and outside – the category, insight is critical for maintaining relevance as Mick Doran, head of strategic insights at Heineken UK explains. By Lucy Fisher
From innovations such as QR code surveys and gamification to Skype calls reducing the need for international travel, much in the research landscape has changed over the past 10 years as Chime Insight & Engagement’s Crispin Beale explains.
Christmas ads are dominating the media channels as social media commentary becomes as important as TV views. Research from Harris Interactive looks at consumer expectations of the season’s campaigns.
Customer trust is vital in the financial services industry, says Phil Brooks of Harris Interactive. But is research in this area offering enough insight for organisations to meet their needs?
The advent of social media has led to a proliferation of poorly-executed DIY research, says Cherry Taylor of Dynamic Markets. She believes it’s time for market researchers to take a stand.
The next must-have for the market research industry is text analytics according to Confirmit’s Wale Omiyale.
From the blogs
It’s time to ditch the battle of methodologies and embrace tech combining the powers of big data and qualitative says Focus Vision’s Steve August
Pollsters have to contend with all aspects of human behaviour when trying to deliver accurate voting predictions says ICM Research’s Martin Boon.