Read of the Day

Behind the scenes of sensory research

Sesnory room

How can sensory research help brands adapt to a changing retail environment? Liam Kay-McClean visits MMR Research’s sensory research centre to find out more.

21 OctLiam Kay-McClean

Dynata adds to executive leadership team

19 OctLiam Kay-McClean

Degrees of separation

19 OctDan Nunan

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Seed funding for AI insight startup Verso

21 OctKatie McQuater

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Opinion

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making a choice

The future skill every researcher needs, and no, it’s not AI

Being valuable isn't about being a ‘safe pair of hands’ or being good at AI, says Zoe Fenn.

Two steps forward sometimes requires a step back

13 OctJosh Glendinning

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Brands move fast. Why is brand tracking still playing catch-up?

21 OctJamie Shacklock

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The number was right. The reading was wrong

16 OctMary Kyriakidi

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Writer's Opinion

One of the most interesting forms of push-back might come when we take a step back and interrogate why we’re all so busy trying to move faster and be more productive. ”

Louise McLaren

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Interviews

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Joshua Nu'u Steele

How I work: Ideally co-founder Joshua Nu'u Steele

29 Sep Liam Kay-McClean

How I work: Scott Clement, polling director, Washington Post

3 Aug Liam Kay-McClean

paul zwillenberg

Paul Zwillenberg: ‘Brand is the competitive edge that AI can’t replace’

27 Mar Liam Kay-McClean

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Popular

Research Live & MRS Awards finalists announced for 2026

2026 Oppies winners announced

Salesforce to buy Listen Labs

Marketers plan to invest more in AI visibility

AI insight has led to bad decisions for half of UK marketers, finds GWI

How I work: Joshua Nu'u Steele, co-founder and CRO at Ideally

Themes

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illustration of hands holding magnifying glass and lightbulb over brain

Crafting the insight skills to stay ahead

The insight sector is going through a moment of flux. What skills will help current and future researchers adapt to this brave new world?

19 AugLiam Kay-McClean

Behavioural science

BeSci should speak in the language of users

28 SepLiam Kay-McClean

Benjamin Buckby speaking at MRS Behavioural Science Summit 2026

Synthetic can’t substitute measurement, finds study

Synthetic_data_personas_artificial_intelligence_crop

What GEO means for insights marketing, and why PR just got a promotion

11 AugLucy Davison

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Town/Country: London
Email: info@criteria.co.uk

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