John Lewis’ Monty the Penguin ad is the most compelling Christmas ad among those of UK high street retailers according to a study measuring people’s facial reactions.
2014 was the year of the viral challenge. Ali Barnes of Incite discusses how brands and researchers can understand and leverage this new behavioural dynamic.
The team at HRW have been testing Google Glass as an ethnographic research tool with some interesting results.
Respondents to online surveys are often used as barometers for broader influence. Steve Abbott looks at when this works and when it can lead to problems.
The assumption is often that when adult children are forced to live at home because of their finances it has a negative impact on families’ lives. But this isn’t necessarily the case says OMD’s Rian Shah.
From the blogs
Andrew Wiseman questions whether consumers are really fooled by brands on social media.
Does research have a role in determining when a celebrity will add shine to a brand ponders Research Now’s Ben Hogg.