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Friday, 19 December 2014

Top stories

Newsworks appoints Turner as director of insight


Denise Turner, currently chief insight officer at Havas Media Group, will oversee the insight programme at the marketing body for national newsbrands.

Kantar acquires majority stake in IBOPE Media


WPP-owned Kantar has bought the majority interest in Latin American measurement and research firm IBOPE Media.

Facial reactions points to John Lewis' penguin's popularity


John Lewis’ Monty the Penguin ad is the most compelling Christmas ad among those of UK high street retailers according to a study measuring people’s facial reactions.

Tesla Motors tops cultural traction in US


Tesla Motors, Google and Amazon have come out as the most culturally vibrant brands in the US according to Added Value’s Cultural Traction 2014 report.


2014 Review: The buzzwords


The second of Research-live’s five review articles looks at the buzzwords that summed up 2014.

2014 Review: The most significant developments


In the first of five review articles, members of the research community look back on the most significant developments of the past 12 months.

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Herd mentality


2014 was the year of the viral challenge. Ali Barnes of Incite discusses how brands and researchers can understand and leverage this new behavioural dynamic.

Through the looking Glass


The team at HRW have been testing Google Glass as an ethnographic research tool with some interesting results.


Online surveys need handling with care


Respondents to online surveys are often used as barometers for broader influence. Steve Abbott looks at when this works and when it can lead to problems.

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Profiling the positives of Generation Rent


The assumption is often that when adult children are forced to live at home because of their finances it has a negative impact on families’ lives. But this isn’t necessarily the case says OMD’s Rian Shah.

From the blogs

Twee, fake and disingenuous


Andrew Wiseman questions whether consumers are really fooled by brands on social media.

I’m a Celebrity Endorser, Get Me Out of Here!


Does research have a role in determining when a celebrity will add shine to a brand ponders Research Now’s Ben Hogg.

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