Global sales of health and fitness trackers reached 13.5 million in 2014 compared with four million smartwatch sales according to data from GfK.
Robot concierges, tablet-controlled mood-lighting and virtual postcards are all facilities at some of the world’s most high-tech hotels. But smart doesn’t have to mean anti-social, writes Bronwen Morgan.
Affluent British consumers have one of the highest average spends on luxury, but are focused on foreign brands. Research could help British brands to understand the value of listening to the luxury consumer, says Tammy Smulders of Havas LuxHub.
Business and government leaders often want to rule with their hearts. But the right evidence, properly presented, forces them to use their heads. That’s the underlying message at Impact 2015, says conference producer Richard Young.
As insight continues to evolve, researchers can give employability a boost by harnessing skills. Sinead Hasson looks over the past twelve months in Research-live.com from a skills perspective.
With the common misinterpretation of statistical ‘significance’ Leigh Morris says researchers and marketers must better understand the difference between something statistically significant and actually meaningful.
From the blogs
Exploring attitudes to religion requires a careful approach. ScotCen’s Anna Marcinkiewicz describes how cognitive interviewing can inform appropriate survey design.
In the first of a new series of video blogs looking at different methodologies for video content evaluation, Ian Forrester, Unruly’s insight director shares his thoughts with UM London’s Michael Brown.