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Thursday, 27 November 2014

Top stories

Price isn't factor for majority of European grocery shoppers

27-Nov-2014

Despite the popularity of discount grocers such as Lidl and Aldi, shoppers buying FMCG in Europe are largely influenced by factors other than price according to Kantar Media’s TGI Europa study of shoppers in Britain, Germany, France and Spain.

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Twitter defends data collection

27-Nov-2014

Twitter has clarified its data collection strategy following reports that it is tailoring content according to mobile app data.

Three quarters of millionaires use social media

26-Nov-2014

Money is no deterrent to social media activity with 75% of UK millionaires using at least one social media platform according to research from Ledbury UK Millionaire Omnibus.

Three data-driven ad trends for 2015

26-Nov-2014

With 89% of European advertisers and ad agencies saying programmatic trading will have a significant impact on digital advertising (IAB), Turn outlines its predictions for data-driven advertising for next year.

Features

Deep dive into drinking occasions

26-Nov-2014

With brewers facing competition from inside – and outside – the category, insight is critical for maintaining relevance as Mick Doran, head of strategic insights at Heineken UK explains. By Lucy Fisher

Back in the day

19-Nov-2014

From innovations such as QR code surveys and gamification to Skype calls reducing the need for international travel, much in the research landscape has changed over the past 10 years as Chime Insight & Engagement’s Crispin Beale explains.

The ads of Christmas past, present and yet to come

17-Nov-2014

Christmas ads are dominating the media channels as social media commentary becomes as important as TV views. Research from Harris Interactive looks at consumer expectations of the season’s campaigns.

Money talks

17-Nov-2014

Customer trust is vital in the financial services industry, says Phil Brooks of Harris Interactive. But is research in this area offering enough insight for organisations to meet their needs?

Opinion

The dangers of DIY research

25-Nov-2014

The advent of social media has led to a proliferation of poorly-executed DIY research, says Cherry Taylor of Dynamic Markets. She believes it’s time for market researchers to take a stand.

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Panning for gold in big data

24-Nov-2014

The next must-have for the market research industry is text analytics according to Confirmit’s Wale Omiyale.

From the blogs

I have seen the future of market research, and it works

27-Nov-2014

It’s time to ditch the battle of methodologies and embrace tech combining the powers of big data and qualitative says Focus Vision’s Steve August

The spiral of silence in polling

24-Nov-2014

Pollsters have to contend with all aspects of human behaviour when trying to deliver accurate voting predictions says ICM Research’s Martin Boon.

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