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Saturday, 18 April 2015

Top stories

Bellwether predicts 4.2% adspend rise in 2015


Overall growth in marketing budgets for the 2014/2015 year has been the best recorded for a decade according to the latest IPA Bellwether Report.

Gumbrell and Hall partner with Askia on new software platform


Market research entrepreneurs Jon Gumbrell and Mike Hall have partnered with survey software company Askia to launch Platform One, a customer feedback software platform.

WPP launches Gain Theory consultancy


WPP has announced its new marketing foresight consultancy, Gain Theory, which will bring together data, analytics, technology solutions and consumer-insight capabilities.

Twitter to bring data business in-house


Twitter is to cut off access to its data firehose for its independent data partners, including DataSift and NTT.


Everything counts


No quantitative study can cover absolutely everything, but a narrow focus can obscure the wider picture. Steve Evans of Harris Interactive shares his experience of trying to capture it all.

Personality is everything: can the geek win the election?


Brand character and brand personality are central to commercial research. Can these measures help to clarify whether Miliband or Cameron is closest to the ‘ideal’ Prime Minister? By Tom Simpson.

Take the test: Does where we live in Britain make us happy?


The BBC’s Happiness Test set the nation talking about where they lived, and where they should be living to make them happy. But what of the research behind it? By Iain Carruthers

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Measuring experience


Understanding an experience economy requires a different approach to what works in a goods and service market setting, says Noah Roychowdhury of Northstar. This starts with engaging with respondents differently.


MR and VoC: two sides of the same strategic coin


Market research and voice of the customer work should complement, not threaten each other, says Wale Omiyale of Confirmit.

What Channel 4’s 'Teens' tells us about teenagers’ digital lives


The world of teenagers depicted on Channel 4’s Teens documentary shows a group obsessed with online social comment, but is this an accurate picture or just good telly? By Matthew Nevardis

From the blogs

ELECTION BLOG: Digital democracy


The internet has changed the way people participate in democracies around the world but the UK is lagging behind and this is a barrier to voting.

Why is B2B research the poor cousin?


Sixteen times more is spent on consumer research than business research but business-to-business companies need to understand their market just as much as consumer-facing ones explains Andrew Dalglish.

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Live from IMPACT 2015

‘Good storytelling should be in the service of good ideas’ author Sebastian Faulks told Impact 2015


English novelist Sebastian Faulks told delegates at Impact 2015, that while thorough research is a must, the reader should feel they are “discovering something, not having it rammed down your throat”.

'The market research industry is lagging behind', says former Camelot CEO Dianne Thompson


Former Camelot chief executive Dianne Thompson told delegates at Impact 2015 that the UK’s market research industry is lagging behind other marketing disciplines, a point echoed by her fellow panellists.

Fishing and cooking – how to make online samples fit for purpose


The rise of online research raises big questions about sampling error and the reliability of survey findings, Impact 2015 heard yesterday.

A manifesto for change in market research


The current research paradigm is not suited to entrepreneurialism, so market researchers must “take a walk on the wild side”, and create a manifesto for change, according to speakers at Impact 2015.

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