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Wednesday, 23 July 2014

Top stories

Kantar Worldpanel launches in Egypt

22-Jul-2014

Follows launch of consumer panels in Nigeria, Kenya and Ghana earlier this year.

Data analytics is highest-ranked strategic area for C-suite

22-Jul-2014

56% of consumer goods and retail business leaders cite it as being important to firm’s strategy, according to a recent survey.

#ogilvychange practice expands to Asia Pacific

21-Jul-2014

Singapore becomes third city to launch Ogilvy & Mather’s behavioural economics offering.

US social media use evolving

21-Jul-2014

Progressive shift from ‘lean-back’ to ‘lean-forward’ behaviour driving change, according to new research.

Features

Why sports sponsorship can still score

22-Jul-2014

As Glasgow prepares for the opening ceremony of the Commonwealth Games, Simon Hills of Sports Revolution discusses how to win at sports sponsorship.

Owning is finite, sharing is infinite

18-Jul-2014

The sharing economy is causing fear and disruption as it pushes to establish new business models warned a panel of experts and business owners in the field of collaborative consumption.

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Can't get no satisfaction

16-Jul-2014

The ICS’s UK customer satisfaction index has revealed a third consecutive drop. Could customer insight be a key driver of success in this challenging environment?

A picture of health

7-Jul-2014

Research from Trinity McQueen points to national differences in attitudes to health and diet.

Opinion

How the other half lives

21-Jul-2014

Economic anthropologist Jovan Scott Lewis recently spent some time as an intern at Northstar Research Partners. He shares his thoughts on what academia could learn from the commercial sector.

A confidence boost?

17-Jul-2014

Recent reports have revealed growing confidence among consumers and marketers. Richard Sexton of Carat discusses the opportunities and pitfalls for brands.

Measuring social is harder than you think

14-Jul-2014

Counting social media is easy, it’s the measurement that’s hard says Ray Poynter, as the industry collaborates on evaluating social media campaigns.

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Mind the mobile gap

9-Jul-2014

There has been a lag between consumers’ uptake of mobile phones and researchers use of the medium for data collection but mobile research is a valuable tool argues Edward Appleton.

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