This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies. Find out more here

Sunday, 21 December 2014

Top stories

Newsworks appoints Turner as director of insight

19-Dec-2014

Denise Turner, currently chief insight officer at Havas Media Group, will oversee the insight programme at the marketing body for national newsbrands.

Kantar acquires majority stake in IBOPE Media

18-Dec-2014

WPP-owned Kantar has bought the majority interest in Latin American measurement and research firm IBOPE Media.

Facial reactions points to John Lewis' penguin's popularity

17-Dec-2014

John Lewis’ Monty the Penguin ad is the most compelling Christmas ad among those of UK high street retailers according to a study measuring people’s facial reactions.

Tesla Motors tops cultural traction in US

17-Dec-2014

Tesla Motors, Google and Amazon have come out as the most culturally vibrant brands in the US according to Added Value’s Cultural Traction 2014 report.

Features

2014 Review: The buzzwords

19-Dec-2014

The second of Research-live’s five review articles looks at the buzzwords that summed up 2014.

2014 Review: The most significant developments

18-Dec-2014

In the first of five review articles, members of the research community look back on the most significant developments of the past 12 months.

Comments (1)

Herd mentality

15-Dec-2014

2014 was the year of the viral challenge. Ali Barnes of Incite discusses how brands and researchers can understand and leverage this new behavioural dynamic.

Through the looking Glass

8-Dec-2014

The team at HRW have been testing Google Glass as an ethnographic research tool with some interesting results.

Opinion

Online surveys need handling with care

17-Dec-2014

Respondents to online surveys are often used as barometers for broader influence. Steve Abbott looks at when this works and when it can lead to problems.

Comments (3)

Profiling the positives of Generation Rent

16-Dec-2014

The assumption is often that when adult children are forced to live at home because of their finances it has a negative impact on families’ lives. But this isn’t necessarily the case says OMD’s Rian Shah.

From the blogs

Twee, fake and disingenuous

12-Dec-2014

Andrew Wiseman questions whether consumers are really fooled by brands on social media.

I’m a Celebrity Endorser, Get Me Out of Here!

10-Dec-2014

Does research have a role in determining when a celebrity will add shine to a brand ponders Research Now’s Ben Hogg.

Comments (2)

Go to blogs

Facebook Google+ Twitter