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Tuesday, 21 April 2015

Top stories

Richard Jameson to leave GfK

21-Apr-2015

Jameson will leave in May to ‘pursue new opportunities’ and will be succeeded by Ben van der Werf as head of GfK’s Consumer Experiences business in the UK, Nordics and Baltics.

Mothers' media consumption shifting to mobile

20-Apr-2015

Mothers’ use of smartphones in the UK out-paces laptops and desktops with 93% of mums regularly using smartphones according to a survey from BabyCentre.

Bellwether predicts 4.2% adspend rise in 2015

16-Apr-2015

Overall growth in marketing budgets for the 2014/2015 year has been the best recorded for a decade according to the latest IPA Bellwether Report.

Gumbrell and Hall partner with Askia on new software platform

14-Apr-2015

Market research entrepreneurs Jon Gumbrell and Mike Hall have partnered with survey software company Askia to launch Platform One, a customer feedback software platform.

Features

Everything counts

16-Apr-2015

No quantitative study can cover absolutely everything, but a narrow focus can obscure the wider picture. Steve Evans of Harris Interactive shares his experience of trying to capture it all.

Personality is everything: can the geek win the election?

9-Apr-2015

Brand character and brand personality are central to commercial research. Can these measures help to clarify whether Miliband or Cameron is closest to the ‘ideal’ Prime Minister? By Tom Simpson.

Take the test: Does where we live in Britain make us happy?

26-Mar-2015

The BBC’s Happiness Test set the nation talking about where they lived, and where they should be living to make them happy. But what of the research behind it? By Iain Carruthers

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Measuring experience

23-Mar-2015

Understanding an experience economy requires a different approach to what works in a goods and service market setting, says Noah Roychowdhury of Northstar. This starts with engaging with respondents differently.

Opinion

Unifying the voice of a brand's 12th man

20-Apr-2015

Data sources should not compete with each other, but rather provide a collective view of the customer says Ryan Garner.

MR and VoC: two sides of the same strategic coin

8-Apr-2015

Market research and voice of the customer work should complement, not threaten each other, says Wale Omiyale of Confirmit.

From the blogs

ELECTION BLOG: Digital democracy

15-Apr-2015

The internet has changed the way people participate in democracies around the world but the UK is lagging behind and this is a barrier to voting.

Why is B2B research the poor cousin?

13-Apr-2015

Sixteen times more is spent on consumer research than business research but business-to-business companies need to understand their market just as much as consumer-facing ones explains Andrew Dalglish.

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Live from IMPACT 2015

‘Good storytelling should be in the service of good ideas’ author Sebastian Faulks told Impact 2015

19-Mar-2015

English novelist Sebastian Faulks told delegates at Impact 2015, that while thorough research is a must, the reader should feel they are “discovering something, not having it rammed down your throat”.

'The market research industry is lagging behind', says former Camelot CEO Dianne Thompson

19-Mar-2015

Former Camelot chief executive Dianne Thompson told delegates at Impact 2015 that the UK’s market research industry is lagging behind other marketing disciplines, a point echoed by her fellow panellists.

Fishing and cooking – how to make online samples fit for purpose

19-Mar-2015

The rise of online research raises big questions about sampling error and the reliability of survey findings, Impact 2015 heard yesterday.

A manifesto for change in market research

18-Mar-2015

The current research paradigm is not suited to entrepreneurialism, so market researchers must “take a walk on the wild side”, and create a manifesto for change, according to speakers at Impact 2015.

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