Social media
How to improve social's standing
Many businesses have social media strategies, but those strategies aren’t delivering real business value. It’s time they proved their worth, says Brian Solis. Interview by Brian Tarran.
Storytelling
The other side of the story
Storytelling is an effective means of conveying information – but the most effective stories aren’t always the most accurate ones. This is something researchers and brand owners need to bear in mind, says Colin Strong.
Top stories, opinion and analysis
OMG! SMS turns 21
As text messaging enters its third decade, Ipsos Mori’s Daniel Welch wonders how much life there is left in this old technology, now that phone users – and researchers – have email, apps and more to play with.
DataSift lands $42m series C investment
Social data analyst DataSift has raised $42m in series C financing – bringing the company’s total investment to date to more than $70m.
Upselling and cross-selling deliver growth, but CEOs don’t rank it a priority
Stuart Butler-Smith reckons rival market research companies can learn a thing or two from the sales strategies of ComScore and Gartner.
What we learned at the MRS Kids and Youth Summit
From overcoming disconnects to discovering the meaning of thaasophobia. Camino Insight’s Deborah Simmons presents highlights from last week’s MRS Intelligence Summit.
From the blogs
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Brand collaborations could be used more to encourage consumers to try new brands
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Tesco’s charity meals move should prompt brands to tap into ethical consumers
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A COI u-turn – already?
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Increase in families reducing food waste to save money should have brands looking for a way to get up close and personal
Making qual count
Is qual a ‘softer science’ than quant? This and other issues were addressed at NatCen Social Research’s panel event last night.
Calculated bids
Algorithmic trading is speeding up the ad buying process – fuelled by the mass of data about online consumer habits. Brian Tarran reports.
MRS's Impact Magazine wins Launch of the Year prize
“In a year peppered with high-profile content launches, Impact stood head and shoulders above them all,” said judges of the International Content Marketing Awards.
Selling tales
What can the business story learn from the story business? Branding consultant Robert Mighall outlines the key lessons.
NPD Group launches ReceiptPal app
ReceiptPal rewards consumers for sharing shopping habits by sending receipts from their iPhones.
RealityMine acquires USA TouchPoints
UK-based RealityMine announces its acquisition of the US cross-platform media measurement survey.
SurveyMonkey to open its first UK office
Creation of London office represents company’s biggest investment outside the US to date.
Karen Kornbluh joins Nielsen
Former OECD ambassador has been made executive vice president of external affairs.