TV viewers in the UK watched an average of three hours, 47 minutes a day — the vast majority of which is live — according to Thinkbox’s first half review of 2014.
The majority of Indian consumers are familiar with green products and believe they are better for the environment, according to research by TNS Global for DuPont’s Green Living Survey.
As the end of London’s Social Media Week approaches, Bronwen Morgan talks to Freshminds’ Nikki Carlisle about how the rise of social media command centres is putting real-time consumer insight at the heart of big business.
From an airbed on an apartment floor to a multi-billion-dollar valuation, Airbnb has made a success of the sharing economy and an open, conversational approach to customer understanding. Jo Bowman reports.
Big data needn’t be restricted to driving external understanding; it can also help companies to better understand their employees. The book The Decoded Company claims to unlock the secrets.
Jane Bainbridge goes behind the scenes at magazine publisher IPC – soon to be rebranded TIME – to learn how insight keeps the company connected to the modern, and increasingly digital, consumer.
Market research benefits from clients, suppliers and data firms collaborating to merge data and create better, more holistic insight. Cint’s Richard Thornton explains how with tech start-ups moving into this space, existing players must form partnerships to provide technology-led solutions that make data gathering and analysis a seamless experience for clients.
Added Value’s Chris Prox and Brian Kushnir look at how brand equity tracking has to adapt to meet the realities of marketing in today’s business environment.
Researchers are looking into ways of suppressing appetite, and if successful, the future of the food industry could be very different, as Susan Krueger explains.
The Museum of London’s director of communications, Antony Robbins, describes how an audience segmentation sharpened the museum’s customer focus, and how these insights have been shared with other cultural organisations around the world.