Latest news
Rentrak chief sees Nielsen as 'frenemy' as measurement business grows
US— Any company like Rentrak looking to make a name for itself in media measurement will eventually run into the ratings juggernaut that is Nielsen. Does that make the firm friend or foe?
Shareholders give thumbs-up to IMS Health takeover
US— IMS Health shareholders have voted to approve the healthcare researcher’s $5bn takeover by investment groups TPG Capital and the CCP Investment Board.
MarketTools names chief development officer
US— MarketTools has promoted Lynn Christensen from vice president of engineering to chief development officer.
Latest features
Adding a measure of quality to web audience ratings
At the heart of the recent row over ComScore’s hybrid web audience measurement system was a dispute over the best way to measure the size of a website’s audience. But what about audience quality? It’s a question Crowd Science CEO John Martin hopes online advertisers will increasingly ask.
Karnes offers pearls of wisdom to research SMEs
Harris Interactive’s former head of corporate development Kyle Karnes says small and medium-sized businesses need a strong and clear focus on growth and differentiation to survive the challenges of 2010. Brian Tarran reports.
Latest video
Research Magazine Awards 2009 – the winners
From London’s Lancaster Hotel, we speak to the proud winners of this year’s Research Magazine Awards.
IFF Research's Mark Speed on the dangers of procurement
Mark Speed is the co-managing director of IFF Research and the latest interviewee in our series of Spotlight interviews.
Life's an investigation for McCallum Layton's Sarah Askew
Askew is associate director at McCallum Layton and in the latest of our Spotlight videos she admits to enjoying life On the Road.
Audio interviews
Rory Sutherland on research and behavioural economics
The IPA president on how behavioural economics could help market research improve the ‘dismally slight’ influence it has had in the boardroom in recent years.
From the magazine – January
Feel the fear and do it anyway
Are researchers too timid? How can they become braver? Robert Bain, Alison Macleod and Simon Lamey look at the role of guts in the profession
All together now
Social media has allowed friends and communities of interest to come together. Can the same technologies – and attitudes – bring about a similar revolution among research practitioners?
60 Second Soapbox – Sue Burden
IFF research director Sue Burden wants the industry to focus on respondents by cutting out long, boring surveys, and thinks we should focus more on understanding motivation
Comment
GSMA and ComScore set out to make 2010 the year of mobile
In advertising, money follows eyeballs – but you need metrics that show what people are looking at. Little surprise, then, to see so much enthusiasm greet the launch of the GSMA Mobile Media Metrics product, a move many see as marking the dawn of the era of mobile.
From the blogs
Why going out is the new staying in
We stick with the prediction theme this week: here are three more youth movements to monitor.
Teens Don't Blog?
It's the culture, not just the numbers, that we should look at when we think about teen blogging.
Hidden Defectors in an Experience
Just because people don't complain doesn't mean they are satisfied
Put your questions to Armando Iannucci
Put your questions to Oscar-nominee Armando Iannucci at Research 2010
Upcoming events
Data matters - 24 Feb 2009
This programme focused on how companies can make their data work harder and smarter to create a winning marketing plan and achieve competitive advantage by addressing the opportunities and challenges for organisations in integration of market research into data strategy
