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Monday, 05 October 2015

Top stories

Maturing social media users


The median age of Facebook users is 40 – up from 29 years in 2009 – with other social media networks showing similarly mature users with Instagram the youngest at 30.

Data breach at Experian hits 15m T-Mobile customers


Almost 15m T-Mobile customers in US have had personal data stolen in data hack on Experian.

Ebiquity appoints Razorfish's Karg as CEO


Razorfish’s Michael Karg brought in as chief executive officer to replace Michael Greenlees.

ComScore and Rentrak announce merger


Audience measurement firm comScore has agreed to acquire its rival Rentrak in an all-stock deal valued at $732m.

From the blogs

Advertising effectiveness Video


In the latest in the series of Michael Brown’s video blogs, he talks to adam&eveDDB’s Les Binet about how to determine advertising effectiveness.

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The Jeremy Corbyn effect


As the Labour Party gathers in Brighton for its annual conference, all eyes are on Jeremy Corbyn. ICM Unlimited’s Gregor Jackson, looks at how the new leader is going down in marginals.

Go to blogs


Millennials, smartphones and the impact on advertisers


Millennials may face challenges previous generations didn’t but their digital freedom means they can take part in an on-going, multi-media conversation. Adele Gritten shares insights on how this generation connects with newsbrands.

Think games not gamification


Forget everything you know about gamification. Now, remember what you love about games. If you can follow these two simple steps when designing market research studies, the payoff might surprise you says Joe Marks.


Time is a luxury


Luxury isn’t all about bling, but about time, says Richard Smith of BDRC Continental. And this is linked to a number of other human themes.

The top 10 trends in luxury retail


Speaking at the MRS Luxury Research 2015 conference, Tammy Smulders of SCB Partners and Havas LuxHub outlined the key trends for the sector and the implications for research.

Team Leader


Martin Glenn is one of the elite troupe of CMOs who moved onward and upward in business to become a CEO. Now he’s applying his commercial experience to governing football at The FA. By Jane Bainbridge

What insight managers need to know about brand valuation


Brand strength is a boardroom issue and brand valuation is a market research issue. By Millward Brown’s Amanda Phillips.

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