Read of the Day

Standards needed for validating digital twins, says YouGov

Digital twins abstract image

YouGov has called on the research industry to set standards for simulated research and digital twins after publishing a scientific validation of its use of the technology.

10 NovLiam Kay-McClean

Change your mind: AI inevitability and aversion to friction

10 NovKate Charles

Human face and data combined

Industry response: US midterm elections

9 NovLiam Kay-McClean

US elections vote polling nov26_crop

What Humans Do creates research industry analysis tool

6 NovLiam Kay-McClean

Data abstract image

Opinion

More opinion

Fingerprints under magnifying glass

The researchers hiding in plain sight

Our definition of a researcher is too narrow and the profession could learn from other industries.

2 NovSam Salama

The research industry is moving too slowly for the AI era

27 OctPatrick Comer

Are operations keeping up with innovation?

22 OctPayal Jani

Building a lightbulb

Advertisement feature

AI is changing brand tracking, but are we asking it the right questions?

3 NovJamie Shacklock,
expert-in-residence,
brand at Zappi

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Writer's Opinion

One of the most interesting forms of push-back might come when we take a step back and interrogate why we’re all so busy trying to move faster and be more productive. ”

Louise McLaren

Write For Us

Special Report

Interviews

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Joshua Nu'u Steele

How I work: Ideally co-founder Joshua Nu'u Steele

29 Sep Liam Kay-McClean

How I work: Scott Clement, polling director, Washington Post

3 Aug Liam Kay-McClean

paul zwillenberg

Paul Zwillenberg: ‘Brand is the competitive edge that AI can’t replace’

27 Mar Liam Kay-McClean

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Popular

Brands move fast. Why is brand tracking still playing catch-up?

The research industry is moving too slowly for the AI era

Ipsos reports Q3 organic revenue growth

Terms of engagement: Synthetic modelling

Survey participants sceptical about digital twins, finds Prolific research

Accenture acquires customer intelligence company

Themes

More Themes

Sesnory room

Sensory research

Sense and sensibility: Behind the scenes of sensory research

How can sensory research help brands adapt to a changing retail environment? Liam Kay-McClean visits MMR Research’s sensory research centre to find out more.

21 OctLiam Kay-McClean

Foresight can demonstrate value in an uncertain world, conference hears

15 OctLiam Kay-McClean

Panel at Foresight conference. Credit: Will Amlot

Terms of engagement: Synthetic modelling

Modelling mannequin

Behavioural science

BeSci should speak in the language of users

28 SepLiam Kay-McClean

Benjamin Buckby speaking at MRS Behavioural Science Summit 2026

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