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Wednesday, 08 July 2015

Top stories

Meyer made Ipsos CMO in US


Ipsos has appointed Jim Meyer, former CEO of Ipsos ASI in North America, to the newly created position of chief marketing officer.

IRM acquisition marks launch of Confirmit Australia


Market research software provider Confirmit has acquired Information Research Management (IRM), its exclusive value-added reseller in Sydney, Australia.

Minnium made US president of Ipsos Connect


IAB’s head of digital brand initiatives Peter Minnium to develop Ipsos Connect in the US.

Kaufman moves to Gain Theory


WPP’s newly-created marketing foresight consultancy Gain Theory has appointed Karen Kaufman as managing partner, client development for North America and LATAM.

From the blogs

A plumber's guide to human centricity


Market researchers and design thinkers think they are doing fundamentally different work. But Ian Murray believes we are all focused on one thing: human centricity. And his plumber agrees.

Bias in the spotlight: framing


Our decisions and preferences are affected by how information is presented to us. How something is framed can make different features more or less front of mind and alter decision-making and behaviour. By Crawford Hollingworth.

Go to blogs


Mum’s the word


Mumsnet has extended from a purely advice-driven site to a major political force whose advocacy is coveted by politicians and brands alike. Chief executive Justine Roberts talks campaigning and commerce with Jane Bainbridge.

Religious identity and consumption among young British Muslims


While Islamic identity is an influential factor in consumer behaviour, segmentation by religious affiliation alone is not helpful for brands or young British Muslims, says Hannah Wright.

Cultural segments


The role of segmentation in modern businesses is “fundamentally changing”, according to a panel of industry experts gathered by Sony Music. The days of models based entirely on long, repetitive consumer surveys are numbered, as Sony’s Martin Vovk reports. 

Age is not an issue


Post-demographic consumerism was just one trend identified at yesterday’s London Trend Seminar 2015 organised by insights and trend consultancy Trendwatching.

Comments (2)


Is there a research deficit?


Whether strategy influences research or research influences strategy in an organisation can have a fundamental effect on the quality and impact of market research says PwC’s Alison Blair.

Freedom of information


Offering ‘free’ insights from proprietary research has benefits for both agencies and clients. But there are some important guidelines to consider, says Shoppercentric’s Danielle Pinnington.

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