Nielsen Social’s research looking at the level of Tweets throughout a programme series highlights who is contributing most to TV social buzz.
In the latest in Colin Strong’s series rethinking areas of market research, he turns his attention to the importance of attitude measurement and psychometrics.
The way in which people are watching video content is subtly shifting as Hyperfine Media’s Garth Haley explains.
Tech start-up Adoreboard uses research on the effect of emotion on decision-making to power its brand health and campaign-testing platform. Is it a threat to traditional research? By Bronwen Morgan.
Sport England’s This Girl Can campaign caused a stir when it launched at the beginning of this year. But the inspiration behind it came entirely from insight work done by a team formed only 18 months ago, reveals the organisation’s director of insight, Lisa O’Keefe. By Bronwen Morgan.
Cultural bias is as much a factor in b2b research as in consumer research, says Conor Wilcock of B2B International. He offers guidance on how to minimise its effects.
From real geo-IP based research to facial recognition, Cint’s global commercial director Richard Thornton outlines five new technologies and techniques that will take the MR industry forward in the next decade.
From the blogs
We have a common tendency to adopt the opinions and follow the behaviours of the majority to feel safer, to avoid conflict or simply to be more cognitively efficient in our decision-making.
The hot-cold empathy gap is the tendency to underestimate how our preferences will change when in either a ‘hot’ or ‘cold’ emotional state: as our state of mind changes, something we might previously have found unappealing might become irresistible. By Crawford Hollingworth.