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Wednesday, 17 September 2014

Top stories

CEOs prioritise customer interaction to stay relevant


While more than half of US business leaders feel more confident about the economy than they did a year ago, they are worried about their products and services remaining relevant, according to a KPMG study.

GroupM forecasts almost 10% Chinese ad spend increase


Measured media advertising spend in China will increase by 9.8% in 2014 compared with last year, to reach RMB473 billion according to GroupM.

Platypus hires Hallmark's insight manager as director


Karen Chaudhari, the former insights manager for Hallmark Cards, has joined children and family market research agency Platypus as associate director.

Mobile ads becoming more relevant


Advertisers have started to use mobile devices to offer more relevant and personalised ads, and consequently consumers are finding the ads more informative and useful, according to a new study.


Cover story


Jane Bainbridge goes behind the scenes at magazine publisher IPC – soon to be rebranded TIME – to learn how insight keeps the company connected to the modern, and increasingly digital, consumer.

Understanding consumers in a multi-channel world


Ahead of his presentation at MRS’s Customers Exposed conference, dunnhumby’s Jason Nathan discusses how brands and retailers can meet the technical and commercial challenges of multi-channel consumers.

Motivations and money-raising in a social media world


The psychology of altruism helps explain why the ice bucket challenge and #nomakeupselfie campaigns became such social media phenomenons as Alix Barasch explains.

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Anger management


Activism is on the rise. Technology can turn consumers into campaigners at the click of a button. How should business leaders respond? Graeme Trayner reports.


The future of food: what if everyone stops feeling hungry?


Researchers are looking into ways of suppressing appetite, and if successful, the future of the food industry could be very different, as Susan Krueger explains.

Segmenting a cultural audience


The Museum of London’s director of communications, Antony Robbins, describes how an audience segmentation sharpened the museum’s customer focus, and how these insights have been shared with other cultural organisations around the world.

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Reaching the multi-platform respondents


As consumers switch between devices, this cross platform behaviour is affecting survey completion. Aaron Jue, market research director at Decipher has some best practice advice for researchers managing surveys in this environment.

Are we nearly there yet?


Net Promoter Score can be a useful measure of consumer loyalty, but, says Deborah Eastman of Satmetrix, to be truly effective companies must know how to react, not just listen and measure.

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