Mobile video-viewing is on the rise, and growing with it is the need to accommodate mobile survey-takers. A study from FocusVision and AOL investigated the best way to incorporate mobile video into cross-platform strategies. By Aaron Jue.
Disillusioned with the advertising business, Jon Alexander set up the New Citizenship Project to encourage a move away from consumption and toward participation. He talks to Jane Bainbridge
Social psychologist Sharon Shavitt thinks research insights from non-Western cultures must be incorporated when looking at sociocultural attitudes.
Disruption in the market research industry will mean curation, mining and content analysis will become the principal sources of value says Big Sofa’s Simon Lidington.
Most contemporary marketing strategies are data-focused, but even the most advanced need to be complemented by more traditional research approaches, says Hannah Campbell.
From the blogs
How will the rise of artificial intelligence affect the market research industry asks Dr Bob Cook.
Change blindness describes how we miss change that takes place when we look briefly away from a scene. Crawford Hollingworth describes the implications in his latest blog on behavioural biases.