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Wednesday, 01 July 2015

Top stories

Myers to lead Ipsos Canada

30-Jun-2015

Rob Myers has been named as the new country manager in Canada, following Gary Bennewies’ move to global chief talent officer.

RS Consulting Group rebrands to Bright Blue

29-Jun-2015

The market and social research group RS Consulting has announced it is changing its name to Bright Blue.

Data 'can create greater empathy'

29-Jun-2015

Data’s capacity to create greater empathy through personalisation should inspire marketers, according to a panel discussion held at Cannes by Admap and Kantar.

Millennials now biggest US age group

26-Jun-2015

New data from the US Census Bureau has revealed that millennials are now the biggest, most diverse age group in the US.

From the blogs

Bias in the spotlight: framing

30-Jun-2015

Our decisions and preferences are affected by how information is presented to us. How something is framed can make different features more or less front of mind and alter decision-making and behaviour. By Crawford Hollingworth.

The Cobbler’s Shoes

24-Jun-2015

Agencies should carry out research for their own benefit as well as clients’ argues Circle’s Andrew Dalglish.

Go to blogs

Features

Religious identity and consumption among young British Muslims

25-Jun-2015

While Islamic identity is an influential factor in consumer behaviour, segmentation by religious affiliation alone is not helpful for brands or young British Muslims, says Hannah Wright.

Cultural segments

5-Jun-2015

The role of segmentation in modern businesses is “fundamentally changing”, according to a panel of industry experts gathered by Sony Music. The days of models based entirely on long, repetitive consumer surveys are numbered, as Sony’s Martin Vovk reports. 

Age is not an issue

3-Jun-2015

Post-demographic consumerism was just one trend identified at yesterday’s London Trend Seminar 2015 organised by insights and trend consultancy Trendwatching.

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Premium insight

27-May-2015

Aviva’s head of marketing, Neil Costello, talks to Bronwen Morgan about why customer insight affects all aspects of the business, from sponsorship to pricing.

Opinion

Freedom of information

29-Jun-2015

Offering ‘free’ insights from proprietary research has benefits for both agencies and clients. But there are some important guidelines to consider, says Shoppercentric’s Danielle Pinnington.

Keep it flashy

22-Jun-2015

Toluna’s Phil Ahad shares three things survey respondents gravitate towards and how these can be used to improve your market research.

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