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Tuesday, 21 October 2014

Top stories

Social best measure of people's passions says Edwina Dunn


Edwina Dunn, CEO of Starcount and founder and former CEO of dunnhumby said in an exclusive interview with the Market Research Society that new models of behaviour based on how people use social media will emerge.

Scottish referendum's lasting effect on political engagement


More than a third of adults in Scotland are more likely to vote in future elections following the referendum despite low levels of trust in the party leaders, according to a survey by TNS.

Bellwether shows business outlook bullish


Marketing budgets have been revised up for the eighth consecutive quarter according to the Q3 2014 IPA Bellwether Report.

Wellbeing wearables double users in 2015


The health and fitness wearable tech market is predicted to rise to 13.1m users in the UK in 2015 according to Kantar Media’s futurePROOF study.


The UK's ethnic youth


44% of the UK’s young ethnic population strongly agree that they are proud to be British, compared to just 33% of White British youth, according to new research from Manning Gottlieb OMD. What else should marketers know about the UK’s young ethnic population?

Can research match the new marketing model?


Real-time marketing, shareability, adaptive social media strategies – marketing today has a new level of complexity to it and researchers have to be ready to respond. By Jane Bainbridge

Following the customer journey


Ethnographer Siamack Salari has created Journey HQ, a mobile app designed to capture people’s natural behaviour. He talks to Jane Bainbridge about the app and using smartphones for less intrusive research.

Embracing innovation


Innovation is the lifeblood of industry, but finding the time to break new ground can be challenging. Ben Collar of Siemens offers his thoughts on taking an innovative approach to business and social challenges.


Measuring satisfaction


As businesses search for better understanding of customer satisfaction, Tim Glowa, co-founder of analytics company Bug Insights and Lauren White associate consultant, discuss current limitations in measuring.

Five insight issues facing marketers


What are the issues facing insight specialists at the world’s biggest companies? Rob Dreblow from the World Federation of Advertisers highlights five common challenges.

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From the blogs

Liar Liar: The truth about kids and research


Children might not deliberately lie in research but researchers need specific questioning techniques to get to the truth says Emma Worrollo managing director of The Pineapple Lounge.

Research agencies should ‘be more advertising agency’


Jon Puleston, vice-president of innovation, Lightspeed GMI, explains why research agencies can learn a thing or two from their advertising counterparts.

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