Predictions
Predicting the future, part two
From AI respondents to biometric interview chairs: Future Foundation experts conclude their evaluation of our predictions for the future of market research.
Obituary
Jack Honomichl – a research life remembered
Jack Honomichl, a widely respected commentator on the market research industry and founder of the Inside Research newsletter, passed away on 8 December. He was 85.
Top stories, opinion and analysis
BSkyB, TNS and Incite win big at MRS Awards 2013
BSkyB bags three prizes, while Best Agency gongs go to TNS (pictured) and Incite Marketing Planning.
Predicting the future, part one
10 years ago, we tried to predict the future of market research. How well did we do? Experts from Future Foundation deliver their verdicts in the first of a two-part feature.
How to improve social's standing
Many businesses have social media strategies, but those strategies aren’t delivering real business value. It’s time they proved their worth, says Brian Solis. Interview by Brian Tarran.
The other side of the story
Storytelling is an effective means of conveying information – but the most effective stories aren’t always the most accurate ones. This is something researchers and brand owners need to bear in mind, says Colin Strong.
From the blogs
OMG! SMS turns 21
As text messaging enters its third decade, Ipsos Mori’s Daniel Welch wonders how much life there is left in this old technology, now that phone users – and researchers – have email, apps and more to play with.
DataSift lands $42m series C investment
Social data analyst DataSift has raised $42m in series C financing – bringing the company’s total investment to date to more than $70m.
Upselling and cross-selling deliver growth, but CEOs don’t rank it a priority
Stuart Butler-Smith reckons rival market research companies can learn a thing or two from the sales strategies of ComScore and Gartner.
What we learned at the MRS Kids and Youth Summit
From overcoming disconnects to discovering the meaning of thaasophobia. Camino Insight’s Deborah Simmons presents highlights from last week’s MRS Intelligence Summit.
IMS Health buys advisory and analytics firm Pygargus
Swedish firm boasts proprietary technology for extracting and integrating patient-anonymous information.
Tobii rolls out beta for new cloud-based eye-tracking data service
Customers offered preview of Tobii Track ahead of full launch next year.
BPRI founder appointed chair of Penn Schoen Berland EMEA
Jonathan Shingleton to lead PSB’s European business, as well as global marketing efforts.