Northstar’s Rhiannon Price shares six thoughts on getting the most out of researching extreme consumers.
How have the hardships of recession impacted on British consumers, and what are the implications for marketers? Acacia Avenue’s Caroline Whitehill Hayter shares her point of view.
Breaking Bad’s final episode was among the most tweeted ever, but its ratings placed it outside the Nielsen Top 10. Colourtext’s Jason Brownlee asks: What are the most reliable indications for TV franchise success?
A lack of research is directly contributing to the decline of the media industry in Nepal, says Gavin Anderson. But a UK-funded development programme is hoping to turn the situation around.