Read of the Day

Fifty5Blue completes two acquisitions

Calculator, pen, glasses and contract

Media research business Fifty5Blue has acquired audience insight, consumer behaviour and measurement technology businesses Simantea and TRP Research for an undisclosed amount.

ONS cites ‘progress’ in stats reforms

29 OctLiam Kay-McClean

Listen Labs launches digital twins

Synthetic data AI silhouette human abstract_crop

RNIB launches inclusive research guide

28 OctKatie McQuater

Opinion

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The research industry is moving too slowly for the AI era

Patrick Comer says the sector should stop optimising for yesterday’s model.

27 OctPatrick Comer

Are operations keeping up with innovation?

22 OctPayal Jani

Building a lightbulb

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Brands move fast. Why is brand tracking still playing catch-up?

21 OctJamie Shacklock

Brand_health_Nov25_crop

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The number was right. The reading was wrong

16 OctMary Kyriakidi

RL-oct26-sponsored-article

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Writer's Opinion

One of the most interesting forms of push-back might come when we take a step back and interrogate why we’re all so busy trying to move faster and be more productive. ”

Louise McLaren

Write For Us

Special Report

Interviews

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Joshua Nu'u Steele

How I work: Ideally co-founder Joshua Nu'u Steele

29 Sep Liam Kay-McClean

How I work: Scott Clement, polling director, Washington Post

3 Aug Liam Kay-McClean

paul zwillenberg

Paul Zwillenberg: ‘Brand is the competitive edge that AI can’t replace’

27 Mar Liam Kay-McClean

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Popular

Research Live & MRS Awards finalists announced for 2026

Salesforce to buy Listen Labs

AI insight has led to bad decisions for half of UK marketers, finds GWI

YouGov includes brand tracking in MCP capability

Most marketers have promotions ‘blind spot’, research finds

HSBC named as the UK’s most valuable brand

Themes

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Sesnory room

Sensory research

Sense and sensibility: Behind the scenes of sensory research

How can sensory research help brands adapt to a changing retail environment? Liam Kay-McClean visits MMR Research’s sensory research centre to find out more.

21 OctLiam Kay-McClean

Foresight can demonstrate value in an uncertain world, conference hears

15 OctLiam Kay-McClean

Panel at Foresight conference. Credit: Will Amlot

Terms of engagement: Synthetic modelling

Modelling mannequin

Behavioural science

BeSci should speak in the language of users

28 SepLiam Kay-McClean

Benjamin Buckby speaking at MRS Behavioural Science Summit 2026

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