Top stories
Strong to join Verve
Due to leave GfK in March after 19 years, Colin Strong is to join the online community provider in the newly-created role of MD of Verve Ventures.
Understanding the mind of a child
Researchers have to understand the age and the systems that a child is growing up in said Dr Angharad Rudkin at today’s MRS Kids and Youth Conference.
Nickelodeon uses facial coding to measure ad response
Kids TV channel Nickelodeon has embarked on a research project to measure children’s in-the-moment responses to advertising.
Verve hires Flower to community role
Pete Flower has joined the company from Research Now as community development director.
Features
The value of a like
Gathering significant social media support is cause for celebration, but how can that value be assessed? Celina Burnett of Ohal offers some pointers using a case study from Reckitt Benckiser.
Growing from the seed of an idea
LivingLens co-founder Carl Wong gives a first-hand account of the processes involved in securing funding.
A wearable benefit
Digital market research agency, Clicked, conducted research to provide UK-relevant insights in a wearables market. A range of research methods were used to examine attitudes and market potential by business sector, shedding light on some surprising results.
Speeding on a Sunday morning and other interesting facts
Measuring the out-of-home audience provides insight into how people travel around the UK, with some unexpected findings among the more predictable says Route’s Holly Stead.
Opinion
Challenging cool, talking real
There’s no one-size-fits-all approach to researching kids, says Joanne Cliff of Platypus Research. Here she outlines her four key steps to understanding ‘real’ kids.
The Rise of Quick Qual
Brand marketers need qualitative insight quickly, so Stephen Phillips offers some suggestions to make qual more agile.
From the blogs
Humour is a serious business for kids
If you want to have a conversation with young people, then you need to know how to speak their language. At the moment one of their most favourite techniques is that of humour explains Emma Worrollo.
ELECTION BLOG: How ‘accurate’ is ‘accurate’ in political polling?
With 99 days to go to polling day, in the first of research-live.com’s election blogs, Martin Boon looks at poll accuracy.
Latest news
-
Sales down 2% for GfK
-
Facebook mobile ad revenue doubles
-
Mintel opens new office in Munich
-
Whitmire promoted to US VP role at Cint
-
MRS launches video guidelines for kids research
-
Texting as important as TV for young people
-
Data-driven marketing linked to higher levels of loyalty and engagement
-
Strategir invests in WSA