Research communication
Who are you talking to?
Talking to an uninterested audience is like addressing an empty room. Either way, no one’s listening. Richard Young hears from researchers who are learning the languages ot other disciplines to make their insights heard.
Latest news
Creston sees ‘good’ third quarter but braces for Q4 decline
UK — ICM owner Creston reported “good” revenue growth at its insight division in the third quarter, following a 3% year-on-year decline in the preceding six months.
MRS CEO to meet members to map out ‘new vision’
UK— The Market Research Society’s new CEO Jane Frost is travelling the UK over the next few months to meet members and discuss how the organisation can improve what it does.
Alterian shares come off stock exchange in SDL acquisition
UK— Shares in marketing analytics firm Alterian have come off the London Stock Exchange as the firm’s acquisition by tech firm SDL is completed.
Features, opinion and analysis
Hear me out: We must befriend the nerds
Ever had an idea that you know is genius, but everybody else thinkis is crazy? Here is your chance to share it with the world of research. This month, BrainJuicer’s Tom Ewing argues that we must work harder to understand nerd culture.
Internships in research: Who really benefits?
The growing number of unpaid or underpaid interns working in research agencies is a worrying trend, says Discovery MD Trish Parker.
From the blogs
The path to purchase
Technology is helping bricks-and-mortar retailers get better at understanding shopper behaviour – just like their digital counterparts. Tim Phillips enters the world of advanced shopper research.
The top 100 UK agencies – and how they stack up
You’ve seen our UK industry infographic. Now, here’s the full list of the UK’s biggest agencies, ranked by 2010 turnover.
From the print edition
Social learning en masse
When in doubt, copy others. That simple rule is hardwired into humans. In an extract from their new book, Alex Bentley, Mark Earls and Michael J O’Brien show how ideas and products spread socially.
Words to live by in 2012
As 2011 draws to a close, we asked research industry figures to sum up their hopes and expectations for the year ahead in a single word.
The personal information economy
The internet is littered with personal details. James Kennedy of The Future Laboratory looks at how people are wresting back control of their information.
Predictions
Whatever next?
Visualising what tomorrow will bring is crucial to what researchers do. But it’s also notoriously difficult. Robert Bain takes a look at the business of prediction.
Interview
Kantar Media boss on tracking online word of mouth in China
Last week Kantar acquired Chinese social media monitoring firm CIC. Research spoke with Kantar Media CEO Jean-Michel Portier to hear how researchers are dealing with the rapidly evolving social media landscape in China.
Ethnography
The trolley and the IV
Violence is always a problem in A&E departments, and never more so than at Christmas. Robert Bain meets the ethnographers who went to see for themselves.
