US — A consortium of digital video companies has launched an open-source viewability metric for online video ads.
HONG KONG — Insight community technologies provider Vision Critical has teamed up with N Dynamic Market Research and Consultancy to expand its Greater China footprint.
Features, opinion and analysis
From the blogs
For decision-makers in any organisation, there’s a real premium in knowing what’s coming next. Can we really use today’s insights to piece together an accurate picture of tomorrow? Or is foresight a load of crystal balls?
The creators of the Tesco Clubcard scheme are treading the boards with a seven-figure investment in theatre analytics company Purple Seven. Edwina Dunn, now running H&D Ventures, talks to Research about her move into Theatreland.
The advance of technology and online research platforms provide an opportunity for the market research industry to return to the rigour of its social science legacy, says GfK’s Colin Strong.
The American Association for Public Opinion Research put some big methodological issues under the microscope at this year’s annual conference in Boston. Researchscape’s Jeffrey Henning reviews the highlights.