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Monday, 25 May 2015

Top stories

European online advertising grows 11.6% to €30.7bn


The IAB Europe AdEx Benchmark research has revealed a fifth year of consecutive double digit growth for the European online advertising market.

Details of BPC opinion poll inquiry released


The inquiry will be chaired by Prof. Patrick Sturgis of the University of Southampton and supported by eight survey and polling experts.

Havas SE and Cake create single hub


Havas Sports and Entertainment (Havas SE) and brand entertainment agency Cake, both part of the Havas Media Group, have come together to form a new entertainment and content hub, Havas SE Cake.

Over 35s behind VOD subscription growth


Growth in subscriptions of video on demand (VOD) services such as Netflix and Amazon Prime has been solely due to the over 35-year-olds.


Pressing play with the cross-platform viewer


Mobile video-viewing is on the rise, and growing with it is the need to accommodate mobile survey-takers. A study from FocusVision and AOL investigated the best way to incorporate mobile video into cross-platform strategies. By Aaron Jue.

The good citizen


Disillusioned with the advertising business, Jon Alexander set up the New Citizenship Project to encourage a move away from consumption and toward participation. He talks to Jane Bainbridge

Positive Attitude


Social psychologist Sharon Shavitt thinks research insights from non-Western cultures must be incorporated when looking at sociocultural attitudes.

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Is it time to rethink the tracking study?


In the first of his series of features ‘rethinking’ some of market research’s sacred cows, Colin Strong turns the spotlight on the tracking study.

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Take your partner by the hand


Partnerships are leading to greater innovation in the industry such as easier access to niche audiences. Cint’s global commercial director Richard Thornton outlines his top tips.

Throw the panel in the river


Online panels aren’t broken, says Instantly’s Ben Leet. But if researchers continue to treat panellists like commodities, they’ll never extract maximum value from them.

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From the blogs

Pro Machina?


How will the rise of artificial intelligence affect the market research industry asks Dr Bob Cook.

Bias in the spotlight: change blindness


Change blindness describes how we miss change that takes place when we look briefly away from a scene. Crawford Hollingworth describes the implications in his latest blog on behavioural biases.

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