Omni-channel has become a consumer expectation as an average of five devices are used by shoppers when making a purchase according to a study from DigitasLBi.
Market research software provider Confirmit is partnering with survey sample provider SSI on a research programme, Political Buzz, to compare information and polling data gathered through different digital channels.
Eight in 10 consumers are interested in buying a smart tech product for the home, but the purchase journey can take up to three months, according to new research.
No quantitative study can cover absolutely everything, but a narrow focus can obscure the wider picture. Steve Evans of Harris Interactive shares his experience of trying to capture it all.
Brand character and brand personality are central to commercial research. Can these measures help to clarify whether Miliband or Cameron is closest to the ‘ideal’ Prime Minister? By Tom Simpson.
The BBC’s Happiness Test set the nation talking about where they lived, and where they should be living to make them happy. But what of the research behind it? By Iain Carruthers
Understanding an experience economy requires a different approach to what works in a goods and service market setting, says Noah Roychowdhury of Northstar. This starts with engaging with respondents differently.
Rory Sutherland considers the role of quadratic voting and where, when and how it may be applied.
Behavioural economics has a monopoly on policy-making, says Tonic’s Charlie Richards. But is it just a useful label? And do labels really matter?
From the blogs
In his fourth blog looking at behavioural economic biases, Crawford Hollingworth explores the availability bias.
The internet has changed the way people participate in democracies around the world but the UK is lagging behind and this is a barrier to voting.
English novelist Sebastian Faulks told delegates at Impact 2015, that while thorough research is a must, the reader should feel they are “discovering something, not having it rammed down your throat”.
Former Camelot chief executive Dianne Thompson told delegates at Impact 2015 that the UK’s market research industry is lagging behind other marketing disciplines, a point echoed by her fellow panellists.
The rise of online research raises big questions about sampling error and the reliability of survey findings, Impact 2015 heard yesterday.
The current research paradigm is not suited to entrepreneurialism, so market researchers must “take a walk on the wild side”, and create a manifesto for change, according to speakers at Impact 2015.