Kantar’s global research consultancy TNS has appointed Will Galgey as CEO for TNS UK, days after it emerged that its previous CEO Maureen Duffy had left the company.
The concept of ‘family’ has become more fluid, increasingly viewed by people as encompassing more than just parents and siblings according to a major new research project from OMD UK and Time Inc.
From innovations such as QR code surveys and gamification to Skype calls reducing the need for international travel, much in the research landscape has changed over the past 10 years as Chime Insight & Engagement’s Crispin Beale explains.
Christmas ads are dominating the media channels as social media commentary becomes as important as TV views. Research from Harris Interactive looks at consumer expectations of the season’s campaigns.
Customer trust is vital in the financial services industry, says Phil Brooks of Harris Interactive. But is research in this area offering enough insight for organisations to meet their needs?
Brand language specialist Relative Insight was asked by a supermarket chain to look at the language used on two parenting forums. The differences were even more interesting than the similarities, says Rich Wilson.
The notion of consumers is passé, say Benoit Beaufils and Christophe Fauconnier of Innate Motion, and market researchers need to see individuals not as consumers, but as a patchwork of social identities.
Market research agencies are too generic, instead they need to focus on brand positioning to create dynamism and differentiation worthy of our innovative industry says Lucy Davison of Keen as Mustard Marketing.
From the blogs
Passively measured data can tell you a lot but to get to the ‘why’, researchers still need to ask specific questions says Research Now’s Ben Hogg.
Dr Bob Cook of Firefish dares to mention the C-word as he discusses how this year’s must-have gifts may change the way brands gain insight into people’s lives and how people view themselves.