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Sunday, 29 March 2015

Top stories

BritainThinks teams with The Guardian for election research

27-Mar-2015

BritainThinks has announced a collaboration with The Guardian looking at undecided voters in five key constituencies in the run-up to the general election in May.

Neuroscience research points to influence of digital OOH on other media

27-Mar-2015

A study by Neuro-Insight has used neuroscience to show how digital out of home positively influences responses to other media.

Chime reports 10% growth in operating profits with revenue up for CIE

25-Mar-2015

Chime Communications saw like for like operating income grow 6% to £198.9m, profits increase 10% and pre-tax profits rise 6% to £30.1m in 2014.

Kinetic and #ogilvychange announce BE planning tool

25-Mar-2015

The Alfresco Labs is an out-of-home behavioural economics planning tool based on 18 months of behavioural change research.

Features

Take the test: Does where we live in Britain make us happy?

26-Mar-2015

The BBC’s Happiness Test set the nation talking about where they lived, and where they should be living to make them happy. But what of the research behind it? By Iain Carruthers

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Measuring experience

23-Mar-2015

Understanding an experience economy requires a different approach to what works in a goods and service market setting, says Noah Roychowdhury of Northstar. This starts with engaging with respondents differently.

Real men moisturise

11-Mar-2015

Despite minimal marketing spend and insight investment, men’s skincare brand Bulldog has grown significantly from its challenger brand beginning. Founder Simon Duffy talks to Ben Bold about how it started and what comes next.

Do not disturb

2-Mar-2015

Robot concierges, tablet-controlled mood-lighting and virtual postcards are all facilities at some of the world’s most high-tech hotels. But smart doesn’t have to mean anti-social, writes Bronwen Morgan.

Live from IMPACT 2015

‘Good storytelling should be in the service of good ideas’ author Sebastian Faulks told Impact 2015

19-Mar-2015

English novelist Sebastian Faulks told delegates at Impact 2015, that while thorough research is a must, the reader should feel they are “discovering something, not having it rammed down your throat”.

'The market research industry is lagging behind', says former Camelot CEO Dianne Thompson

19-Mar-2015

Former Camelot chief executive Dianne Thompson told delegates at Impact 2015 that the UK’s market research industry is lagging behind other marketing disciplines, a point echoed by her fellow panellists.

Fishing and cooking – how to make online samples fit for purpose

19-Mar-2015

The rise of online research raises big questions about sampling error and the reliability of survey findings, Impact 2015 heard yesterday.

A manifesto for change in market research

18-Mar-2015

The current research paradigm is not suited to entrepreneurialism, so market researchers must “take a walk on the wild side”, and create a manifesto for change, according to speakers at Impact 2015.

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Opinion

What Channel 4’s 'Teens' tells us about teenagers’ digital lives

26-Mar-2015

The world of teenagers depicted on Channel 4’s Teens documentary shows a group obsessed with online social comment, but is this an accurate picture or just good telly? By Matthew Nevardis

#Budget2015 – what next for marketing services & MR?

25-Mar-2015

Sinead Hasson, managing director of Hasson Associates, gives her assessment of where the industry needs to focus in light of the recent budget.

From the blogs

Bias in the spotlight: heuristics

24-Mar-2015

In the second of a series of blogs exploring different behavioural economic biases, Crawford Hollingworth looks at heuristics.

Fit-for-purpose sampling in the digital age

13-Mar-2015

Chair of the ESOMAR professional standards committee, Adam Phillips, discusses trustworthy online sampling ahead of a debate on that topic at the MRS Annual Conference, Impact 2015.

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