This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies. Find out more here

Saturday, 25 October 2014

Top stories

Videology integrates Nielsen data into platform


Video advertising platform Videology has announced it will incorporate Nielsen UK TV data, including the TV segments built from Barb TV panel data, into its platform.

Only 3% of over 50s think advertising targets them


A study conducted by Research Now for the over-50 online community High50 has found that just 3% of the older demographic believe advertising is aimed at them.

Comments (1)

Hill joins Thinkbox as research and planning director


Matt Hill — currently head of planning and insight at Channel 5 — will replace Neil Mortensen, who is joining ITV.

European purchasing power climbs


Europeans have around 2% more disposable income this year than they did last year, according to a new report from GfK.


Millennial paradox


Young adults – from their late teens to their early 30s – live in a world far removed from that experienced by the baby boomer generation and consequently have a very different view of the world and brands within it. By Jane Bainbridge

The UK's ethnic youth


44% of the UK’s young ethnic population strongly agree that they are proud to be British, compared to just 33% of White British youth, according to new research from Manning Gottlieb OMD. What else should marketers know about the UK’s young ethnic population?

Can research match the new marketing model?


Real-time marketing, shareability, adaptive social media strategies – marketing today has a new level of complexity to it and researchers have to be ready to respond. By Jane Bainbridge

Following the customer journey


Ethnographer Siamack Salari has created Journey HQ, a mobile app designed to capture people’s natural behaviour. He talks to Jane Bainbridge about the app and using smartphones for less intrusive research.


The seven most expensive research agency mistakes


Research agencies often repeat the same mistakes, says training consultant Chris Merrington. He describes the seven most expensive errors that research agencies make with existing clients.

Comments (1)

Psychtech ‘outsiders’ challenge research insiders to change


It took the advertising industry 15 years to adjust to the existence of the internet. How long will it take research to fully adjust to behavioural economics and big data asks VisualDNA’s Jacob Wright.

From the blogs

Liar Liar: The truth about kids and research


Children might not deliberately lie in research but researchers need specific questioning techniques to get to the truth says Emma Worrollo managing director of The Pineapple Lounge.

Research agencies should ‘be more advertising agency’


Jon Puleston, vice-president of innovation, Lightspeed GMI, explains why research agencies can learn a thing or two from their advertising counterparts.

Comments (5)

Go to blogs

Facebook Google+ Twitter