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Thursday, 02 October 2014

Top stories

Emerging markets dominate tech growth

1-Oct-2014

India leads the countries predicted to experience highest technology sales growth in 2015 according to GfK.

Average viewer sees 45 TV ads per day

30-Sep-2014

TV viewers in the UK watched an average of three hours, 47 minutes a day — the vast majority of which is live — according to Thinkbox’s first half review of 2014.

Green products appeal to Indian consumers

29-Sep-2014

The majority of Indian consumers are familiar with green products and believe they are better for the environment, according to research by TNS Global for DuPont’s Green Living Survey.

GfK acquires Cogenta

29-Sep-2014

UK-headquartered Cogenta, a retail and pricing intelligence provider, will be fully integrated into GfK.

Features

Chain of command

26-Sep-2014

As the end of London’s Social Media Week approaches, Bronwen Morgan talks to Freshminds’ Nikki Carlisle about how the rise of social media command centres is putting real-time consumer insight at the heart of big business.

A blow-up success

22-Sep-2014

From an airbed on an apartment floor to a multi-billion-dollar valuation, Airbnb has made a success of the sharing economy and an open, conversational approach to customer understanding. Jo Bowman reports.

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Cracking the company code

18-Sep-2014

Big data needn’t be restricted to driving external understanding; it can also help companies to better understand their employees. The book The Decoded Company claims to unlock the secrets. 

Cover story

11-Sep-2014

Jane Bainbridge goes behind the scenes at magazine publisher IPC – soon to be rebranded TIME – to learn how insight keeps the company connected to the modern, and increasingly digital, consumer.

Opinion

Data aggregation and finding the golden goose to lay those eggs

29-Sep-2014

Market research benefits from clients, suppliers and data firms collaborating to merge data and create better, more holistic insight. Cint’s Richard Thornton explains how with tech start-ups moving into this space, existing players must form partnerships to provide technology-led solutions that make data gathering and analysis a seamless experience for clients.

The next generation approach to brand equity tracking

17-Sep-2014

Added Value’s Chris Prox and Brian Kushnir look at how brand equity tracking has to adapt to meet the realities of marketing in today’s business environment.

The future of food: what if everyone stops feeling hungry?

15-Sep-2014

Researchers are looking into ways of suppressing appetite, and if successful, the future of the food industry could be very different, as Susan Krueger explains.

Segmenting a cultural audience

10-Sep-2014

The Museum of London’s director of communications, Antony Robbins, describes how an audience segmentation sharpened the museum’s customer focus, and how these insights have been shared with other cultural organisations around the world.

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