From the blogs
In the latest in the series of Michael Brown’s video blogs, he talks to adam&eveDDB’s Les Binet about how to determine advertising effectiveness.
As the Labour Party gathers in Brighton for its annual conference, all eyes are on Jeremy Corbyn. ICM Unlimited’s Gregor Jackson, looks at how the new leader is going down in marginals.
Millennials may face challenges previous generations didn’t but their digital freedom means they can take part in an on-going, multi-media conversation. Adele Gritten shares insights on how this generation connects with newsbrands.
Forget everything you know about gamification. Now, remember what you love about games. If you can follow these two simple steps when designing market research studies, the payoff might surprise you says Joe Marks.
Speaking at the MRS Luxury Research 2015 conference, Tammy Smulders of SCB Partners and Havas LuxHub outlined the key trends for the sector and the implications for research.
Martin Glenn is one of the elite troupe of CMOs who moved onward and upward in business to become a CEO. Now he’s applying his commercial experience to governing football at The FA. By Jane Bainbridge
Brand strength is a boardroom issue and brand valuation is a market research issue. By Millward Brown’s Amanda Phillips.