Top stories
OkCupid admits to 'experimentation'
Online dating website OkCupid has admitted that, like Facebook, it has conducted experiments on its members without their knowledge.
Kantar Media launches TGI Standard Audiences
TGI consumer insight tool now provides pre-defined groups of consumers, based on online and offline behaviour and characteristics.
Alligator Research snaps into action
New digital research firm launches, led by ex-Toluna client relationship director Suzy Hassan.
58% of UK consumers 'unconcerned' about data sharing
Proportion unconcerned about how much data they share with brands rises to 68% among 18-24 year olds, according to research.
Features
Aisle be seeing you
Brands looking to see a shopping journey through their customers’ eyes can now do just that, thanks to mobile eye-tracking technology. Bronwen Morgan tries it out.
The hard cell
As mobile devices become integral to our daily lives, Richard Thornton of Cint discusses the barriers to carrying out mobile research and what best practice could look like in the future.
Welcome to the age of physiology
Gawain Morrison, a Belfast-based film producer, is adamant that in five years’ time we’ll be living in a time when anyone, anywhere will be able to track their vitals, analyse their data and put it to work for them.
Why sports sponsorship can still score
As Glasgow prepares for the opening ceremony of the Commonwealth Games, Simon Hills of Sports Revolution discusses how to win at sports sponsorship.
Opinion
How the other half lives
Economic anthropologist Jovan Scott Lewis recently spent some time as an intern at Northstar Research Partners. He shares his thoughts on what academia could learn from the commercial sector.
A confidence boost?
Recent reports have revealed growing confidence among consumers and marketers. Richard Sexton of Carat discusses the opportunities and pitfalls for brands.
Measuring social is harder than you think
Counting social media is easy, it’s the measurement that’s hard says Ray Poynter, as the industry collaborates on evaluating social media campaigns.
Mind the mobile gap
There has been a lag between consumers’ uptake of mobile phones and researchers use of the medium for data collection but mobile research is a valuable tool argues Edward Appleton.
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Vision Critical receives $16m funding
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RS Consulting promotes five
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Americas and Europe continue to drive marketing optimism
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Synapsify launches virtual sentiment analysis product
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Trinity McQueen strengthens retail and qualitative teams