RUSSIA — Russia’s only independent polling agency, the Levada Centre, may be forced to close after Russian prosecutors ordered it to register as a ‘foreign agent’ – a term synonymous with being a spy.
US — Online market research provider BuzzBack has launched an online social forum that allows marketers to connect with consumer to solve brand challenges.
Features, opinion and analysis
The creators of the Tesco Clubcard scheme are treading the boards with a seven-figure investment in theatre analytics company Purple Seven. Edwina Dunn, now running H&D Ventures, talks to Research about her move into Theatreland.
From the blogs
There is a role for both market research and voice of the customer programmes within organisations looking to improve customer loyalty and retention. But how should companies balance the two approaches? Wale Omiyale explains all.
The American Association for Public Opinion Research put some big methodological issues under the microscope at this year’s annual conference in Boston. Researchscape’s Jeffrey Henning reviews the highlights.
For decision-makers in any organisation, there’s a real premium in knowing what’s coming next. Can we really use today’s insights to piece together an accurate picture of tomorrow? Or is foresight a load of crystal balls?