Brand performance
Tracking at the crossroads
Brand tracking needs to change, says Millward Brown’s Gordon Pincott – moving from single bulky studies to carefully structured, coherent and connected programmes.
Latest news
Russian pollster ordered to register as a 'spy'
RUSSIA — Russia’s only independent polling agency, the Levada Centre, may be forced to close after Russian prosecutors ordered it to register as a ‘foreign agent’ – a term synonymous with being a spy.
BuzzBack launches social forum for marketers and consumers
US — Online market research provider BuzzBack has launched an online social forum that allows marketers to connect with consumer to solve brand challenges.
Latest chance to have your say on the state of the industry
UK — RSM is conducting the 14th wave of its Research Professionals’ survey and is inviting researchers to take part.
Features, opinion and analysis
Finding the right audience
The creators of the Tesco Clubcard scheme are treading the boards with a seven-figure investment in theatre analytics company Purple Seven. Edwina Dunn, now running H&D Ventures, talks to Research about her move into Theatreland.
Tuning in to tweens
Tween girl community site FashionPlaytes has hired two research industry executives as it looks to generate income from the insight space.
From the blogs
MR and VoC: getting the balance right
There is a role for both market research and voice of the customer programmes within organisations looking to improve customer loyalty and retention. But how should companies balance the two approaches? Wale Omiyale explains all.
Calling all agents of change
The MRS Awards call for entries is now open. Don’t miss your chance to show the research world how you’re making a difference.
AAPOR 2013
On trust, truth and transparency
The American Association for Public Opinion Research put some big methodological issues under the microscope at this year’s annual conference in Boston. Researchscape’s Jeffrey Henning reviews the highlights.
Column
Happy never after
Legendary ad man Jeremy Bullmore knows how to get the worst out of a client. He tells all in this exclusive column, first published in Impact Magazine.
Binge thinking
How to 'market' market research
Craig Scott, a marketing capability director at Brand Learning, offers his top tips for selling insights within a business.
Foresight
Building the future
For decision-makers in any organisation, there’s a real premium in knowing what’s coming next. Can we really use today’s insights to piece together an accurate picture of tomorrow? Or is foresight a load of crystal balls?
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