Polling company Survation has been criticised for the sampling approach of filtering its database against ‘1,500 Muslim surnames’ for the survey informing yesterday’s controversial front-page jihadi sympathy story.
Alex Aiken, executive director for Government Communications, is such a firm believer in the value of evaluation that he has installed physical walls of data in every government department. By Bronwen Morgan.
Research agencies need to shore up their approach to gaining consent for linking respondent data, say NatCen’s Kirby Swales and Matt Jonas. They explain how they have created a new animation to smooth the process.
At a Thinkbox sponsored Debating Group event at the House of Commons last night, Charles Vallance, founder and chairman of VCCP and Caitlin Ryan, former group executive creative director, Karmarama put forward the motion that ‘science is squeezing out the art in advertising’. Jane Bainbridge reports
The tone of this week’s Esomar Global Qualitative 2015 in Paris was one of hope and positivity, says Jennifer Arrington of Tonic Insight. She offers her highlights of the conference.
Healthcare professionals are increasingly using their smartphones for their work and they are remarkably receptive to responding to online surveys. This is opening up a world of opportunity to gather in-the-moment health and wellbeing data and insight says Paul Mannu
Digital ease may vary across the generations but it is altering the way in which products are bought across every age group says SSI’s Pete Cape.
From the blogs
Is the agency landscape shifting with a move back to clients opting for a lead strategic agency? And if so, how can you plan your business strategy to meet this challenge asks Paul Tredwell.
In his latest video blog, Michael Brown talks to Monkey See Research founder, Helen Nuki, about measuring behaviour and other challenges of measuring ad effectiveness.