AUSTRALIA — Audience measurement company Nielsen will not be participating in the Audited Media Association of Australia (AAMA) tender for its web audit service.
Features, opinion and analysis
For decision-makers in any organisation, there’s a real premium in knowing what’s coming next. Can we really use today’s insights to piece together an accurate picture of tomorrow? Or is foresight a load of crystal balls?
The creators of the Tesco Clubcard scheme are treading the boards with a seven-figure investment in theatre analytics company Purple Seven. Edwina Dunn, now running H&D Ventures, talks to Research about her move into Theatreland.
From the blogs
There is a role for both market research and voice of the customer programmes within organisations looking to improve customer loyalty and retention. But how should companies balance the two approaches? Wale Omiyale explains all.
The American Association for Public Opinion Research put some big methodological issues under the microscope at this year’s annual conference in Boston. Researchscape’s Jeffrey Henning reviews the highlights.