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Friday, 31 July 2015

Top stories

WPP and Providence bid to takeover Chime Communications

30-Jul-2015

Chime Communications in advanced discussions over a £350m purchase sees its share price rise 25%.

Kantar invests in digital media intelligence firm

29-Jul-2015

Kantar Media has announced that it has invested in BIScience, a data analytics firm specialising in cross-channel and multi-country digital media monitoring platforms.

UK adspend up 8.2% in Q1 2015

28-Jul-2015

Advertising spend in the UK reached £4.7bn the highest on record, according to figures from the Advertising Association/Warc.

Woodland Trust calls tender for UK research work

28-Jul-2015

The UK’s largest woodland conservation charity, the Woodland Trust, is inviting agencies to pitch for large scale public attitude survey work.

Opinion

Putting advertising in context

27-Jul-2015

Brand campaigns benefit from contextually relevant placement, according to Guardian effectiveness research says Katherine Miall.

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Is qual being neglected?

22-Jul-2015

The automation of data collection has led to research becoming an almost robotic process, says Dale Henry. He thinks it’s time to shine the spotlight back on qualitative.

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Features

Coming clean

29-Jul-2015

Reckitt Benckiser turned to ethnography agency BAMM to understand people’s relationships with dishwashing and help steer its Finish TV advertising creative by Wieden+Kennedy.

Social sampling: a reliable alternative?

29-Jul-2015

Clients want smart research solutions quicker and cheaper than ever before. Could sampling via social media be the answer? Jonathan Pirc of Lab42 discusses.

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The innovation premium

23-Jul-2015

Consumers are not only willing to pay more for ‘innovative’ products, but value brands that listen to their customers when developing them, says Jonathan Pirc of Lab42.

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Decisions, decisions, decisions

20-Jul-2015

Purchase decision hierarchies can be challenging to navigate, but forced substitution tasks offer useful insight into shoppers’ thinking, says Danielle Pinnington of Shoppercentric.

From the blogs

Bias in the spotlight: reciprocity

28-Jul-2015

Reciprocity bias is our tendency to reciprocate the actions of others creating a wave of indebtedness. If somebody does something for us, or gives us something, we are more likely to return the favour or pass the favour on to others. We have the tendency to behave toward others as they behave toward us.

Bias in the spotlight: loss aversion

14-Jul-2015

Loss aversion is a cognitive bias which describes the way in which we feel the pain of a loss more than the pleasure of an equal gain. This means that we value more highly what we already have than that which we stand to gain. By Crawford Hollingworth

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