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Sunday, 30 August 2015

Top stories

Wearables market grows 223% in Q2 with Apple challenging Fitbit

28-Aug-2015

Apple is hot on the heels of wearables market leader Fitbit, having sold 3.6 million units in Q2 2015, just 0.8m behind Fitbit’s 4.4m.

Marketing budgets shift to customer retention

27-Aug-2015

More than half (57%) of CMOs expect marketing budgets to increase in the next two to three years.

WPP pre-tax profits up 12% in Q2

26-Aug-2015

WPP reported a 12% increase in pre-tax profits and an increase in like-for-like net sales of 2.3% to £5.04bn for the second quarter of 2015.

Loyal fans and big moments behind TV programme social buzz

24-Aug-2015

Nielsen Social’s research looking at the level of Tweets throughout a programme series highlights who is contributing most to TV social buzz.

Opinion

Mind measurement

27-Aug-2015

In the latest in Colin Strong’s series rethinking areas of market research, he turns his attention to the importance of attitude measurement and psychometrics.

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Video content appeal across the platforms

24-Aug-2015

The way in which people are watching video content is subtly shifting as Hyperfine Media’s Garth Haley explains.

Features

Emotional intelligence

19-Aug-2015

Tech start-up Adoreboard uses research on the effect of emotion on decision-making to power its brand health and campaign-testing platform. Is it a threat to traditional research? By Bronwen Morgan.

‘I kick balls. Deal with it.’

13-Aug-2015

Sport England’s This Girl Can campaign caused a stir when it launched at the beginning of this year. But the inspiration behind it came entirely from insight work done by a team formed only 18 months ago, reveals the organisation’s director of insight, Lisa O’Keefe. By Bronwen Morgan.

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Accounting for cultural bias in b2b research

12-Aug-2015

Cultural bias is as much a factor in b2b research as in consumer research, says Conor Wilcock of B2B International. He offers guidance on how to minimise its effects.

Ones to watch: five key MR trends for the next decade

10-Aug-2015

From real geo-IP based research to facial recognition, Cint’s global commercial director Richard Thornton outlines five new technologies and techniques that will take the MR industry forward in the next decade.

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From the blogs

Bias in the spotlight: social norms – part 1

25-Aug-2015

We have a common tendency to adopt the opinions and follow the behaviours of the majority to feel safer, to avoid conflict or simply to be more cognitively efficient in our decision-making.

Bias in the spotlight: the hot-cold empathy gap

11-Aug-2015

The hot-cold empathy gap is the tendency to underestimate how our preferences will change when in either a ‘hot’ or ‘cold’ emotional state: as our state of mind changes, something we might previously have found unappealing might become irresistible. By Crawford Hollingworth.

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