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Monday, 21 April 2014

Top stories

IPA report shows record increase in marketing budgets


Q1 2014 IPA Bellwether Report revealed greatest marketing budget increase in seven years.

UK SBS announces gov't MR framework supplier list


Market research is the first of the portfolio of Crown Commercial Service frameworks to go live.

BBC to re-tender its MR roster


Deadline for agency applications to new four year roster set for 20th May.

Twitter acquires social data provider Gnip


Acquisition will see more of Twitter’s data offered to Gnip’s customer base.


Inside the data-driven newsroom


Real-time data feeds and analytics technologies are radically transforming the way editorial teams work. Jo Bowman reports.

Plenty more fish in the sea?


Is the research industry doing enough to ensure it stays in a long-term relationship with its respondents? James Sallows of Schlesinger Interactive discusses.

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Famous brands, reinvented


A design competition for university students has seen new twists added to a range of famous household brands.

Getting off Scot free


With the Scottish referendum on independence due to take place in 200 days, Simon Anderson of ScotCen discusses what attitudinal research can tell us about the likely outcome.


Time to practice what we preach?


The research industry needs to get better at listening to its own customers, argues Dan Young of Shed Research Consulting.

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town hall meeting

Reserve your place?


Should councils ask citizens to book their places at public consultations to avoid disappointments? Ian Nockolds considers the options.

A real experience


Lessons in customer understanding, straight from the Marks & Spencer service desk. By Craig Scott.

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Data dunces?


The White House has become the latest political target of criticism from the market research industry, after posting a flawed online poll on big data and privacy. Does this raise questions about politicians’ ability to legislate on data?

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Live from IMPACT 2014

Will Self on brands and storytelling Video


Novelist Will Self discusses his use of research in his stories and how to deal with ‘everythingitis’ – an interest in absolutely everything. Filmed at Impact 2014, the Market Research Society’s annual conference.

Martin Sorrell: keynote interview in full Video


Martin Sorrell, CEO of WPP and patron of the Market Research Society (MRS) interviewed at Impact 2014, the society’s annual conference.

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'Aim high, even if you hit a cabbage'


Self-confessed ‘data geek’ Baroness Tanni Grey-Thompson shared her secrets to success at the MRS Conference.

MRS Conference Award nominees


Best Workshop, Best Session Chair, Best Newcomer, Best Presentation and Best Overall Contribution.

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