Jameson will leave in May to ‘pursue new opportunities’ and will be succeeded by Ben van der Werf as head of GfK’s Consumer Experiences business in the UK, Nordics and Baltics.
Market research entrepreneurs Jon Gumbrell and Mike Hall have partnered with survey software company Askia to launch Platform One, a customer feedback software platform.
No quantitative study can cover absolutely everything, but a narrow focus can obscure the wider picture. Steve Evans of Harris Interactive shares his experience of trying to capture it all.
Brand character and brand personality are central to commercial research. Can these measures help to clarify whether Miliband or Cameron is closest to the ‘ideal’ Prime Minister? By Tom Simpson.
The BBC’s Happiness Test set the nation talking about where they lived, and where they should be living to make them happy. But what of the research behind it? By Iain Carruthers
Understanding an experience economy requires a different approach to what works in a goods and service market setting, says Noah Roychowdhury of Northstar. This starts with engaging with respondents differently.
Data sources should not compete with each other, but rather provide a collective view of the customer says Ryan Garner.
Market research and voice of the customer work should complement, not threaten each other, says Wale Omiyale of Confirmit.
From the blogs
The internet has changed the way people participate in democracies around the world but the UK is lagging behind and this is a barrier to voting.
Sixteen times more is spent on consumer research than business research but business-to-business companies need to understand their market just as much as consumer-facing ones explains Andrew Dalglish.
Live from IMPACT 2015
English novelist Sebastian Faulks told delegates at Impact 2015, that while thorough research is a must, the reader should feel they are “discovering something, not having it rammed down your throat”.
Former Camelot chief executive Dianne Thompson told delegates at Impact 2015 that the UK’s market research industry is lagging behind other marketing disciplines, a point echoed by her fellow panellists.
The rise of online research raises big questions about sampling error and the reliability of survey findings, Impact 2015 heard yesterday.
The current research paradigm is not suited to entrepreneurialism, so market researchers must “take a walk on the wild side”, and create a manifesto for change, according to speakers at Impact 2015.