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Monday, 24 November 2014

Top stories

Greensand medical research consultancy launches


A new UK-based research consultancy, Greensand, has opened its doors specialising in usability and market research for the medical device industry.

The Futures Company chief to lead TNS UK


Kantar’s global research consultancy TNS has appointed Will Galgey as CEO for TNS UK, days after it emerged that its previous CEO Maureen Duffy had left the company.

Uber hires data privacy experts following spying accusations


Following pressure from US senate, the taxi-hailing app has hired a law firm to look into its privacy policy after accusations of mismanaging customer data.

Traditional family a thing of the past


The concept of ‘family’ has become more fluid, increasingly viewed by people as encompassing more than just parents and siblings according to a major new research project from OMD UK and Time Inc.


Back in the day


From innovations such as QR code surveys and gamification to Skype calls reducing the need for international travel, much in the research landscape has changed over the past 10 years as Chime Insight & Engagement’s Crispin Beale explains.

The ads of Christmas past, present and yet to come


Christmas ads are dominating the media channels as social media commentary becomes as important as TV views. Research from Harris Interactive looks at consumer expectations of the season’s campaigns.

Money talks


Customer trust is vital in the financial services industry, says Phil Brooks of Harris Interactive. But is research in this area offering enough insight for organisations to meet their needs?

Mum's the word


Brand language specialist Relative Insight was asked by a supermarket chain to look at the language used on two parenting forums. The differences were even more interesting than the similarities, says Rich Wilson.


Panning for gold in big data


The next must-have for the market research industry is text analytics according to Confirmit’s Wale Omiyale.

Who wants to be a consumer?


The notion of consumers is passé, say Benoit Beaufils and Christophe Fauconnier of Innate Motion, and market researchers need to see individuals not as consumers, but as a patchwork of social identities.

From the blogs

Video saved the radio star


Passively measured data can tell you a lot but to get to the ‘why’, researchers still need to ask specific questions says Research Now’s Ben Hogg.

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Wearable technology and the age of awareness


Dr Bob Cook of Firefish dares to mention the C-word as he discusses how this year’s must-have gifts may change the way brands gain insight into people’s lives and how people view themselves.

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