While 80% of consumers believe companies should behave ethically, price, value and quality are most important factors in purchase decision, says new research.
As mobile devices become integral to our daily lives, Richard Thornton of Cint discusses the barriers to carrying out mobile research and what best practice could look like in the future.
Gawain Morrison, a Belfast-based film producer, is adamant that in five years’ time we’ll be living in a time when anyone, anywhere will be able to track their vitals, analyse their data and put it to work for them.
Economic anthropologist Jovan Scott Lewis recently spent some time as an intern at Northstar Research Partners. He shares his thoughts on what academia could learn from the commercial sector.
Recent reports have revealed growing confidence among consumers and marketers. Richard Sexton of Carat discusses the opportunities and pitfalls for brands.
Counting social media is easy, it’s the measurement that’s hard says Ray Poynter, as the industry collaborates on evaluating social media campaigns.
There has been a lag between consumers’ uptake of mobile phones and researchers use of the medium for data collection but mobile research is a valuable tool argues Edward Appleton.