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Friday, 01 August 2014

Top stories

Maritz Research Europe takes Cover


Nigel Cover, previously of Grass Roots, has been appointed as the company’s new vice president for Business Services.

Price outweighs ethics in purchase decisions


While 80% of consumers believe companies should behave ethically, price, value and quality are most important factors in purchase decision, says new research.

Radius GMR promotes Relias to SVP


Kathleen Relias leads the Life Sciences practice and Chicago office for the organisation.

GfK expands African coverage of global consumer study


The GfK Roper Report ‘Africa Pack’ now covers South Africa, Nigeria, Kenya, Egypt and Ghana.


Basket cases


Ecommerce has changed the way we shop, but has it changed the way we engage with brands? Taj Sohal of Arena research discusses.

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Aisle be seeing you


Brands looking to see a shopping journey through their customers’ eyes can now do just that, thanks to mobile eye-tracking technology. Bronwen Morgan tries it out.

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The hard cell


As mobile devices become integral to our daily lives, Richard Thornton of Cint discusses the barriers to carrying out mobile research and what best practice could look like in the future.

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Welcome to the age of physiology


Gawain Morrison, a Belfast-based film producer, is adamant that in five years’ time we’ll be living in a time when anyone, anywhere will be able to track their vitals, analyse their data and put it to work for them.


How the other half lives


Economic anthropologist Jovan Scott Lewis recently spent some time as an intern at Northstar Research Partners. He shares his thoughts on what academia could learn from the commercial sector.

A confidence boost?


Recent reports have revealed growing confidence among consumers and marketers. Richard Sexton of Carat discusses the opportunities and pitfalls for brands.

Measuring social is harder than you think


Counting social media is easy, it’s the measurement that’s hard says Ray Poynter, as the industry collaborates on evaluating social media campaigns.

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Mind the mobile gap


There has been a lag between consumers’ uptake of mobile phones and researchers use of the medium for data collection but mobile research is a valuable tool argues Edward Appleton.

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