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Saturday, 31 January 2015

Top stories

Strong to join Verve


Due to leave GfK in March after 19 years, Colin Strong is to join the online community provider in the newly-created role of MD of Verve Ventures.

Understanding the mind of a child


Researchers have to understand the age and the systems that a child is growing up in said Dr Angharad Rudkin at today’s MRS Kids and Youth Conference.

Nickelodeon uses facial coding to measure ad response


Kids TV channel Nickelodeon has embarked on a research project to measure children’s in-the-moment responses to advertising.

Verve hires Flower to community role


Pete Flower has joined the company from Research Now as community development director.


The value of a like


Gathering significant social media support is cause for celebration, but how can that value be assessed? Celina Burnett of Ohal offers some pointers using a case study from Reckitt Benckiser.

Growing from the seed of an idea


LivingLens co-founder Carl Wong gives a first-hand account of the processes involved in securing funding.

A wearable benefit


Digital market research agency, Clicked, conducted research to provide UK-relevant insights in a wearables market. A range of research methods were used to examine attitudes and market potential by business sector, shedding light on some surprising results.

Speeding on a Sunday morning and other interesting facts


Measuring the out-of-home audience provides insight into how people travel around the UK, with some unexpected findings among the more predictable says Route’s Holly Stead.


Challenging cool, talking real


There’s no one-size-fits-all approach to researching kids, says Joanne Cliff of Platypus Research. Here she outlines her four key steps to understanding ‘real’ kids.

The Rise of Quick Qual


Brand marketers need qualitative insight quickly, so Stephen Phillips offers some suggestions to make qual more agile.

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From the blogs

Humour is a serious business for kids


If you want to have a conversation with young people, then you need to know how to speak their language. At the moment one of their most favourite techniques is that of humour explains Emma Worrollo.

ELECTION BLOG: How ‘accurate’ is ‘accurate’ in political polling?


With 99 days to go to polling day, in the first of’s election blogs, Martin Boon looks at poll accuracy.

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