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Sunday, 29 November 2015

Top stories

China fastest-growing ad market over last decade


China accounted for one in every four new ad dollars spent worldwide over the last decade, according to Warc’s Global Ad Trends report.

Creston revenue up 8% for half year


Marketing communications group Creston has announced revenue increase of 8% to £40.3 million for the six months to 30 September 2015.

The Sun front page 23.11.15

The Sun's pollsters criticised for methodology used in controversial survey story


Polling company Survation has been criticised for the sampling approach of filtering its database against ‘1,500 Muslim surnames’ for the survey informing yesterday’s controversial front-page jihadi sympathy story.

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YouTube overtakes TV for young UK teens


29% of 12-15 year olds chose YouTube videos as their top viewing choice, compared with 25% who chose TV, according to a new Ofcom report.

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GREAT Britain campaign

Ministry of Numbers


Alex Aiken, executive director for Government Communications, is such a firm believer in the value of evaluation that he has installed physical walls of data in every government department. By Bronwen Morgan.

The missing link


Research agencies need to shore up their approach to gaining consent for linking respondent data, say NatCen’s Kirby Swales and Matt Jonas. They explain how they have created a new animation to smooth the process.

Science battles with art for advertising hearts and minds


At a Thinkbox sponsored Debating Group event at the House of Commons last night, Charles Vallance, founder and chairman of VCCP and Caitlin Ryan, former group executive creative director, Karmarama put forward the motion that ‘science is squeezing out the art in advertising’. Jane Bainbridge reports

Hope for the future at Global Qualitative 2015


The tone of this week’s Esomar Global Qualitative 2015 in Paris was one of hope and positivity, says Jennifer Arrington of Tonic Insight. She offers her highlights of the conference.


In the moment, not memories


Healthcare professionals are increasingly using their smartphones for their work and they are remarkably receptive to responding to online surveys. This is opening up a world of opportunity to gather in-the-moment health and wellbeing data and insight says Paul Mannu

How digital devices are changing the path to purchase


Digital ease may vary across the generations but it is altering the way in which products are bought across every age group says SSI’s Pete Cape.

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From the blogs

Activating relationship strategy


Is the agency landscape shifting with a move back to clients opting for a lead strategic agency? And if so, how can you plan your business strategy to meet this challenge asks Paul Tredwell.  

Do something differently Video


In his latest video blog, Michael Brown talks to Monkey See Research founder, Helen Nuki, about measuring behaviour and other challenges of measuring ad effectiveness.

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