Latest news
'No uniformity and no standards' in STB viewing data
US— Set-top box (STB) data for TV audience measurement still lacks uniformity and standards, according to a study from Nielsen’s client think tank.
Eye-tracking firm wins EU development grant
ESTONIA— Eye-tracking firm Real Eyes has been awarded a €467,000 European Union grant to develop software to make eye-tracking faster, cheaper and more accessible.
Private equity firm pumps $35m into 1010data
US— Data analytics firm 1010data has secured a $35m minority investment from Norwest Venture Partners.
Latest features
Getting the measure of viral ads
We speak to Duncan Southgate, global innovation director at Millward Brown, about the firm’s efforts to gauge whether ads will go viral.
ComScore spells out TV audience measurement plan
ComScore’s expansion from web audience measurement to TV audience measurement may come as a surprise to some, but the firm says it has always been on the cards.
Latest video
Maritz's Sant on 'the gatekeepers of all information'
Maritz Research’s Roger Sant is the latest interviewee to put himself into the Research Spotlight.
Research Magazine Awards 2009 – the winners
From London’s Lancaster Hotel, we speak to the proud winners of this year’s Research Magazine Awards.
IFF Research's Mark Speed on the dangers of procurement
Mark Speed is the co-managing director of IFF Research and the latest interviewee in our series of Spotlight interviews.
Audio interviews
The future of privacy
We speak to privacy expert Raymond Wacks about personal data in the digital age.
IAB's Tim Elkington puts his best foot forward
We speak to the Internet Advertising Bureau’s head of research, Tim Elkington, about the UK’s new online audience planning system.
From the magazine – February
Thoughts into action
Market researchers like to believe that they have a good understanding of what makes people tick. But are we keeping on top of the latest thinking about human behaviour and how it can be influenced?
Ahead for numbers
Data analytics is becoming an increasingly mainstream way to squeeze more value from information. Doug Edmonds, managing director of 2CV, offers some tips for those who feel daunted.
Ground control
Enterprise feedback management puts research in the hands of people who can take immediate action on the ground. Amy Pressman, president of Medallia, fights the case for EFM and claims that researchers have nothing to fear.
Comment
Mobile research – are we engaged?
It almost felt rude not to be tweeting on your phone at Globalpark’s second annual mobile research conference today. But when will mobile really take off as a research medium?
From the blogs
Are you what you do?
The days of asking consumers what they buy, which media they consume and where they shop will soon be long gone. This will create a big whole in research industry revenues as marketers revel in rapid, granular data from other sources.
Social Media – An Emotional View
Spotlight on some new social media research
Data deluge and insight
More data does not equal better insight
Upcoming events
Retail Research - 5 May 2010
New technologies designed to generate high-value customer insights and drive powerful retail strategies. Don’t miss key contributions from market leaders including McDonald’s, Nextand Cadbury.
