BritainThinks has announced a collaboration with The Guardian looking at undecided voters in five key constituencies in the run-up to the general election in May.
Chime Communications saw like for like operating income grow 6% to £198.9m, profits increase 10% and pre-tax profits rise 6% to £30.1m in 2014.
The BBC’s Happiness Test set the nation talking about where they lived, and where they should be living to make them happy. But what of the research behind it? By Iain Carruthers
Understanding an experience economy requires a different approach to what works in a goods and service market setting, says Noah Roychowdhury of Northstar. This starts with engaging with respondents differently.
Despite minimal marketing spend and insight investment, men’s skincare brand Bulldog has grown significantly from its challenger brand beginning. Founder Simon Duffy talks to Ben Bold about how it started and what comes next.
Robot concierges, tablet-controlled mood-lighting and virtual postcards are all facilities at some of the world’s most high-tech hotels. But smart doesn’t have to mean anti-social, writes Bronwen Morgan.
Live from IMPACT 2015
English novelist Sebastian Faulks told delegates at Impact 2015, that while thorough research is a must, the reader should feel they are “discovering something, not having it rammed down your throat”.
Former Camelot chief executive Dianne Thompson told delegates at Impact 2015 that the UK’s market research industry is lagging behind other marketing disciplines, a point echoed by her fellow panellists.
The rise of online research raises big questions about sampling error and the reliability of survey findings, Impact 2015 heard yesterday.
The current research paradigm is not suited to entrepreneurialism, so market researchers must “take a walk on the wild side”, and create a manifesto for change, according to speakers at Impact 2015.
The world of teenagers depicted on Channel 4’s Teens documentary shows a group obsessed with online social comment, but is this an accurate picture or just good telly? By Matthew Nevardis
Sinead Hasson, managing director of Hasson Associates, gives her assessment of where the industry needs to focus in light of the recent budget.
From the blogs
A good CSR programme can have many positive effects on business, says Ben Hogg. So what can researchers do to help?
In the second of a series of blogs exploring different behavioural economic biases, Crawford Hollingworth looks at heuristics.