Amazon took one in every four pounds spent on physical music, games and video in Britain in the run up to Christmas this year with online shopping now making up 39% of all transactions in the sector according to Kantar Worldpanel.
Digital market research agency, Clicked, conducted research to provide UK-relevant insights in a wearables market. A range of research methods were used to examine attitudes and market potential by business sector, shedding light on some surprising results.
Measuring the out-of-home audience provides insight into how people travel around the UK, with some unexpected findings among the more predictable says Route’s Holly Stead.
If this year is going to go well, what should researchers and marketers be ready for?
There’s no one-size-fits-all approach to researching kids, says Joanne Cliff of Platypus Research. Here she outlines her four key steps to understanding ‘real’ kids.
Brand marketers need qualitative insight quickly, so Stephen Phillips offers some suggestions to make qual more agile.
From the blogs
A fresher, less cynical view of research in developing countries means established methods can be adapted to great effect says Firefish’s Bob Cook.
Businesses need to judge and anticipate what will happen in future markets, Jon Puleston asks whether boards of directors are up to the job.