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Monday, 26 January 2015

Top stories

Online accounts for 39% of entertainment retail


Amazon took one in every four pounds spent on physical music, games and video in Britain in the run up to Christmas this year with online shopping now making up 39% of all transactions in the sector according to Kantar Worldpanel.

Marketing activity shows strong start to the year


The headline Global Marketing Index (GMI), an indicator of the state of the global marketing industry, is up by 2.6 points on the December figure.

Leith appointed as non-exec director at YouGov


Rosemary Leith is a fellow at the Berkman Center for Internet & Society at Harvard University and a founding director of the World Wide Web Foundation.

TNS promotes Puri to global head of qualitative


Anjali Puri was formerly head of the company’s Qualitative Centre of Excellence and MD of the qualitative practice in Bangalore.


Growing from the seed of an idea


LivingLens co-founder Carl Wong gives a first-hand account of the processes involved in securing funding.

A wearable benefit


Digital market research agency, Clicked, conducted research to provide UK-relevant insights in a wearables market. A range of research methods were used to examine attitudes and market potential by business sector, shedding light on some surprising results.

Speeding on a Sunday morning and other interesting facts


Measuring the out-of-home audience provides insight into how people travel around the UK, with some unexpected findings among the more predictable says Route’s Holly Stead.

2015 Preview: What will success look like?


If this year is going to go well, what should researchers and marketers be ready for?


Challenging cool, talking real


There’s no one-size-fits-all approach to researching kids, says Joanne Cliff of Platypus Research. Here she outlines her four key steps to understanding ‘real’ kids.

The Rise of Quick Qual


Brand marketers need qualitative insight quickly, so Stephen Phillips offers some suggestions to make qual more agile.

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From the blogs

Out of Africa: taking inspiration from new markets


A fresher, less cynical view of research in developing countries means established methods can be adapted to great effect says Firefish’s Bob Cook.

Is it time for the board to be replaced?


Businesses need to judge and anticipate what will happen in future markets, Jon Puleston asks whether boards of directors are up to the job.

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