Careers
A week in the life
Colleen Fahey Rush, executive vice president and chief research officer, takes us behind the scenes at Viacom Media Networks, home of Comedy Central, MTV and Nickelodeon.
Latest news
Nielsen backs out of AAMA's web audit tender
AUSTRALIA — Audience measurement company Nielsen will not be participating in the Audited Media Association of Australia (AAMA) tender for its web audit service.
MRA appoints first client-side researcher as chairman
US — The Marketing Research Association (MRA) has voted in its first client-side researcher as chairman in its 56-year history.
Facts International appoints three
London — Chime subsidiary Facts International has appointed Sian Kerr, Daniel Thirkell and Karen Voutt to its team.
Features, opinion and analysis
Building the future
For decision-makers in any organisation, there’s a real premium in knowing what’s coming next. Can we really use today’s insights to piece together an accurate picture of tomorrow? Or is foresight a load of crystal balls?
Finding the right audience
The creators of the Tesco Clubcard scheme are treading the boards with a seven-figure investment in theatre analytics company Purple Seven. Edwina Dunn, now running H&D Ventures, talks to Research about her move into Theatreland.
From the blogs
Tuning in to tweens
Tween girl community site FashionPlaytes has hired two research industry executives as it looks to generate income from the insight space.
MR and VoC: getting the balance right
There is a role for both market research and voice of the customer programmes within organisations looking to improve customer loyalty and retention. But how should companies balance the two approaches? Wale Omiyale explains all.
Brand performance
Tracking at the crossroads
Brand tracking needs to change, says Millward Brown’s Gordon Pincott – moving from single bulky studies to carefully structured, coherent and connected programmes.
AAPOR 2013
On trust, truth and transparency
The American Association for Public Opinion Research put some big methodological issues under the microscope at this year’s annual conference in Boston. Researchscape’s Jeffrey Henning reviews the highlights.
Column
Happy never after
Legendary ad man Jeremy Bullmore knows how to get the worst out of a client. He tells all in this exclusive column, first published in Impact Magazine.
Binge thinking
How to 'market' market research
Craig Scott, a marketing capability director at Brand Learning, offers his top tips for selling insights within a business.
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