Friday, 03 July 2009

Picture of Arbitron PPM

Auditor warns against government intervention in radio ratings

2-Jul-2009

US— Industry regulation of audience measurement services remains “preferable” to government intervention, the Media Rating Council has told the Federal Communications Commission.

COI research director Fiona Wood

COI appoints 108 agencies to roster

2-Jul-2009

UK— The Central Office of Information, the government’s marketing communications arm, has appointed 108 firms to its market research agency roster, half of whom are new additions.

Still from P&G's banned Clairol ad

P&G told to pull TV ad over 'misleading' survey claims

2-Jul-2009

UK— The Advertising Standards Authority has told Procter & Gamble to stop broadcasting a TV ad for Clairol Nice ’n Easy hair dye, because claims made in the ad on the basis of survey results are ‘likely to mislead’.

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Jigsaw's Totman takes to the Spotlight Video

26-Jun-2009

In the third of our Spotlight interviews Jigsaw Research’s qual man Peter Totman reveals his professional passions and frustrations

Research 2009: Time to enter Room 101 Video

17-Jun-2009

It was the conference session that everyone was talking about. What would the research business consign to the dustbin of history?

Spotlight: Sense CEO Jeremy Brown Video

19-Jun-2009

Think you’ve seen a lot of change on the world of MR? Sense Worldwide CEO Jeremy Brown begs to differ as he takes to the Spotlight. He discusses research’s role in the value chain, the recession and a weakness for Martinis.

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Picture of Shanghai shoppers

The changing face of the Asian consumer

23-Jun-2009

Grey Group’s ‘Eye on Asia’ study looks at consumer trends in 16 countries. We spoke to Simon Rich, director of planning at Grey Australia, about the changing face of the Asian consumer.

Photo of Andrew Hood

Analysing the state of analytics

19-Jun-2009

Andrew Hood takes us through the key findings of a new report into the state of the UK web analytics market – highlighting the need for more human resources to unearth the insights in the mass of behavioural data.

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Picture of Andreas Weigend

Thanks for sharing Video

17-Jun-2009

Ex-Amazon boffin Andreas Weigend on how to get your customers to share information about themselves, and what’s in it for you – and them – if you succeed.

Photo of Rita Clifton

Interbrand's Rita Clifton on the marketing economy Video

16-Jun-2009

Marc Brenner talks research and the recession with the newly-appointed president of the Market Research Society.

From the magazine – June

Man with phone

Still on hold

June 2009

Market researchers have been trying for a decade to harness mobile phones to obtain better data. Forays are now being made into this field as appreciation of the potential of mobile data collection grows.

In search of the dawn

June 2009

We’ve got the first half of the year out of the way and it’s been a bruising ride. What’s next for the research business? Analyst Stuart Butler-Smith chews over the numbers.

Picture of a microphone

Stage directions

June 2009

Let’s be honest, how many of us have given a dull presentation? Ray Poynter reveals the results of a survey that maps out a sure path to a compelling presentation.

Online quality

Photo of Kim Dedeker, chair of Kantar Americas

Moving the online quality debate forward Video

We speak to Kim Dedeker of Kantar, Joel Rubinson of the ARF, Andrew Cooper of Verve and Amy Millard of MarketTools about what the future holds for online research quality.

Exclusive interview

Picture of Richard Jameson

'Outside the box and inside the budget'

UK— Richard Jameson takes over as managing director of GfK NOP on 1 July. We speak to him about his plans for the company and how he sees the industry coping with the recession.

Upcoming events

The 5th Annual Online Research Conference

The 5th Annual Online Research Conference - 30 Sept 2009

Online research delivers direct and immediate access to target audiences via enhanced web surveys, personal web spaces and community-based collaborative techniques, but what is next for on and off line research in this era of connectedness?

Financial research

Financial services research - 14 Oct 2009

How will the financial services industry recover the trust that has been lost by the banking crisis? After the storm, what new models will emerge and how will financial institutions redefine themselves in the context of recovery? Attend this event to explore these questions and the role of research in this process.