This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies. Find out more here

Friday, 25 July 2014

Top stories

Ernst & Young acquires Sweeney Research

25-Jul-2014

Professional services firm adds research firm to its Advisory practice following ‘client demand for actionable insights’.

Nielsen expands to Bolivia and Paraguay

25-Jul-2014

New additions increase Latin American coverage to 19 countries and global coverage to 106 countries.

Yahoo acquires Flurry

24-Jul-2014

Acquisition of app analytics firm intended to boost the company’s advertising revenue from smartphones.

US MR industry continues to recover

24-Jul-2014

The Research Industry Index has shown its strongest 12 months in the history of the study.

Features

Welcome to the age of physiology

24-Jul-2014

Gawain Morrison, a Belfast-based film producer, is adamant that in five years’ time we’ll be living in a time when anyone, anywhere will be able to track their vitals, analyse their data and put it to work for them.

Why sports sponsorship can still score

22-Jul-2014

As Glasgow prepares for the opening ceremony of the Commonwealth Games, Simon Hills of Sports Revolution discusses how to win at sports sponsorship.

Owning is finite, sharing is infinite

18-Jul-2014

The sharing economy is causing fear and disruption as it pushes to establish new business models warned a panel of experts and business owners in the field of collaborative consumption.

Comments (1)

Can't get no satisfaction

16-Jul-2014

The ICS’s UK customer satisfaction index has revealed a third consecutive drop. Could customer insight be a key driver of success in this challenging environment?

Opinion

How the other half lives

21-Jul-2014

Economic anthropologist Jovan Scott Lewis recently spent some time as an intern at Northstar Research Partners. He shares his thoughts on what academia could learn from the commercial sector.

A confidence boost?

17-Jul-2014

Recent reports have revealed growing confidence among consumers and marketers. Richard Sexton of Carat discusses the opportunities and pitfalls for brands.

Measuring social is harder than you think

14-Jul-2014

Counting social media is easy, it’s the measurement that’s hard says Ray Poynter, as the industry collaborates on evaluating social media campaigns.

Comments (2)

Mind the mobile gap

9-Jul-2014

There has been a lag between consumers’ uptake of mobile phones and researchers use of the medium for data collection but mobile research is a valuable tool argues Edward Appleton.

Comments (10)
Facebook Google+ Twitter