John Lewis’ Monty the Penguin ad is the most compelling Christmas ad among those of UK high street retailers according to a study measuring people’s facial reactions.
With brewers facing competition from inside – and outside – the category, insight is critical for maintaining relevance as Mick Doran, head of strategic insights at Heineken UK explains. By Lucy Fisher
From innovations such as QR code surveys and gamification to Skype calls reducing the need for international travel, much in the research landscape has changed over the past 10 years as Chime Insight & Engagement’s Crispin Beale explains.
Respondents to online surveys are often used as barometers for broader influence. Steve Abbott looks at when this works and when it can lead to problems.
The assumption is often that when adult children are forced to live at home because of their finances it has a negative impact on families’ lives. But this isn’t necessarily the case says OMD’s Rian Shah.
From the blogs
Andrew Wiseman questions whether consumers are really fooled by brands on social media.
Does research have a role in determining when a celebrity will add shine to a brand ponders Research Now’s Ben Hogg.