Top stories
Ernst & Young acquires Sweeney Research
Professional services firm adds research firm to its Advisory practice following ‘client demand for actionable insights’.
Nielsen expands to Bolivia and Paraguay
New additions increase Latin American coverage to 19 countries and global coverage to 106 countries.
Yahoo acquires Flurry
Acquisition of app analytics firm intended to boost the company’s advertising revenue from smartphones.
US MR industry continues to recover
The Research Industry Index has shown its strongest 12 months in the history of the study.
Features
Welcome to the age of physiology
Gawain Morrison, a Belfast-based film producer, is adamant that in five years’ time we’ll be living in a time when anyone, anywhere will be able to track their vitals, analyse their data and put it to work for them.
Why sports sponsorship can still score
As Glasgow prepares for the opening ceremony of the Commonwealth Games, Simon Hills of Sports Revolution discusses how to win at sports sponsorship.
Owning is finite, sharing is infinite
The sharing economy is causing fear and disruption as it pushes to establish new business models warned a panel of experts and business owners in the field of collaborative consumption.
Can't get no satisfaction
The ICS’s UK customer satisfaction index has revealed a third consecutive drop. Could customer insight be a key driver of success in this challenging environment?
Opinion
How the other half lives
Economic anthropologist Jovan Scott Lewis recently spent some time as an intern at Northstar Research Partners. He shares his thoughts on what academia could learn from the commercial sector.
A confidence boost?
Recent reports have revealed growing confidence among consumers and marketers. Richard Sexton of Carat discusses the opportunities and pitfalls for brands.
Measuring social is harder than you think
Counting social media is easy, it’s the measurement that’s hard says Ray Poynter, as the industry collaborates on evaluating social media campaigns.
Mind the mobile gap
There has been a lag between consumers’ uptake of mobile phones and researchers use of the medium for data collection but mobile research is a valuable tool argues Edward Appleton.
Latest news
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Americas and Europe continue to drive marketing optimism
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Synapsify launches virtual sentiment analysis product
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Trinity McQueen strengthens retail and qualitative teams
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Nugg.ad expands to Italy
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Ipsos' half year results show 5.9% drop in revenue
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Ipsos MORI makes three senior appointments
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Kantar invests in ZappiStore
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Nielsen and Pointlogic in planning alliance