This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies. Find out more here

Friday, 01 August 2014

Top stories

Maritz Research Europe takes Cover

1-Aug-2014

Nigel Cover, previously of Grass Roots, has been appointed as the company’s new vice president for Business Services.

Price outweighs ethics in purchase decisions

31-Jul-2014

While 80% of consumers believe companies should behave ethically, price, value and quality are most important factors in purchase decision, says new research.

Radius GMR promotes Relias to SVP

30-Jul-2014

Kathleen Relias leads the Life Sciences practice and Chicago office for the organisation.

GfK expands African coverage of global consumer study

30-Jul-2014

The GfK Roper Report ‘Africa Pack’ now covers South Africa, Nigeria, Kenya, Egypt and Ghana.

Features

Basket cases

31-Jul-2014

Ecommerce has changed the way we shop, but has it changed the way we engage with brands? Taj Sohal of Arena research discusses.

Comments (1)

Aisle be seeing you

29-Jul-2014

Brands looking to see a shopping journey through their customers’ eyes can now do just that, thanks to mobile eye-tracking technology. Bronwen Morgan tries it out.

Comments (1)

The hard cell

28-Jul-2014

As mobile devices become integral to our daily lives, Richard Thornton of Cint discusses the barriers to carrying out mobile research and what best practice could look like in the future.

Comments (2)

Welcome to the age of physiology

24-Jul-2014

Gawain Morrison, a Belfast-based film producer, is adamant that in five years’ time we’ll be living in a time when anyone, anywhere will be able to track their vitals, analyse their data and put it to work for them.

Opinion

How the other half lives

21-Jul-2014

Economic anthropologist Jovan Scott Lewis recently spent some time as an intern at Northstar Research Partners. He shares his thoughts on what academia could learn from the commercial sector.

A confidence boost?

17-Jul-2014

Recent reports have revealed growing confidence among consumers and marketers. Richard Sexton of Carat discusses the opportunities and pitfalls for brands.

Measuring social is harder than you think

14-Jul-2014

Counting social media is easy, it’s the measurement that’s hard says Ray Poynter, as the industry collaborates on evaluating social media campaigns.

Comments (2)

Mind the mobile gap

9-Jul-2014

There has been a lag between consumers’ uptake of mobile phones and researchers use of the medium for data collection but mobile research is a valuable tool argues Edward Appleton.

Comments (10)
Facebook Google+ Twitter