Latest news
BDRC Group buys ESA Market Research
UK— BDRC Group has bought ESA Market Research, a retail sector specialist, in a deal that pushes the annual turnover of the group past £20m.
Sport England and DCMS propose changes to sports surveys
UK— The Department for Culture, Media and Sport (DCMS) and government agency Sport England have kicked off a consultation about changing the way sport participation is measured.
Samsung taps Ace Metrix to score ad creative
US— Samsung has signed up as a client of Ace Metrix’s Live platform, which scores ads for creative effectiveness within days of a campaign launch.
Features, opinion and analysis
Come on you... Red Dragons?
Three researchers consider the failed bid by the owners of Cardiff City to rebrand the football club.
Mobile's an addition, not a replacement in our iPinion
E-Rewards’ Miles Worne discusses the acquisition of mobile research specialist iPinion and its bid for a share of a market set to be worth hundreds of millions in years to come.
From the blogs
Best of the web – April 2012
Introducing our new monthly roundup of the web’s 10 hottest research-related links, as shared by the MR community on Twitter.
A new role for market researchers?
Our first Linkedin Debate Hub co-creation challenge seeks to fashion a new role for researchers to act as the bridge between marketers and technologists.
From the print edition
Tribal gathering
Street Rats. Blingers. Townies, Geeks and Skaters. Rahs, Ravers and Boy Racers. You might think all young people are the same, but Channel 4 has an array of data to demonstrate otherwise.
Ready for take-off
Paul Kehoe, CEO of Birmingham Airport, wants research to lead him in new directions. He tells Robert Bain why he values fresh thinking.
Fishing for ideas
ICM research director Tom Wormald on how Aviva has honed its ads and its product offering with the help of its most influential customers.
Case study
A tidy solution
Sally Lewis explains how research helped local authorities improve environmental satisfaction scores – without throwing money away.
Research clinic
New Game plan
Research experts offer their advice for getting Game, the beleaguered videogames retailer, back on track.
Pay for performance
Let me tell you what I think
Pay-for-performance will only gain ground in MR when researchers are given the chance to work with companies on the implementation of research and business strategy, says Jessica Bath.
Comment
The focus group fightback
Politicians and the media debased the term ‘focus group’ and made it synonymous with spin. Now is the time to reclaim and restore it, say Deborah Mattinson and Merry Baskin.
Upcoming events
Food and Drink Research - 24 May 2012
Food and Drink Research 2012 will tackle the growing pressures on the food and drink industry in this tumultuous and exciting climate. Hear cutting edge insights from the industry’s key players including contributions from Pepsico, Premier Foods, General Mills, Dairy Crest, Danone, Nature Valley and the Crop Protection Association.
