This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies. Find out more here

Thursday, 05 March 2015

Top stories

TNS BMRB makes Peters MD


Mark Peters, TNS BMRB’s director of research, has been promoted to managing director.

Smart watches to overtake health trackers in wearables market


Global sales of health and fitness trackers reached 13.5 million in 2014 compared with four million smartwatch sales according to data from GfK.

Doran takes Sainsbury's Bank insight role


Sainsbury’s Bank has hired Mick Doran as its new head of customer insights and innovation.

Simpson Carpenter hires Higgins for new comms research department


Communications strategist Kirsty Higgins has joined from Kiosk to form the new dedicated comms team.


Do not disturb


Robot concierges, tablet-controlled mood-lighting and virtual postcards are all facilities at some of the world’s most high-tech hotels. But smart doesn’t have to mean anti-social, writes Bronwen Morgan.

Data date


Data analysis has changed the course of marketing, but Christian Rudder uses it to change the course of relationships. By Jane Bainbridge

Comments (1)

The role of British luxury


Affluent British consumers have one of the highest average spends on luxury, but are focused on foreign brands. Research could help British brands to understand the value of listening to the luxury consumer, says Tammy Smulders of Havas LuxHub.

Speaking truth unto power


Business and government leaders often want to rule with their hearts. But the right evidence, properly presented, forces them to use their heads. That’s the underlying message at Impact 2015, says conference producer Richard Young.


A spotlight on skills


As insight continues to evolve, researchers can give employability a boost by harnessing skills. Sinead Hasson looks over the past twelve months in from a skills perspective.

Significance – statistical or practical?


With the common misinterpretation of statistical ‘significance’ Leigh Morris says researchers and marketers must better understand the difference between something statistically significant and actually meaningful.

Comments (3)

From the blogs

Survey sensitivity


Exploring attitudes to religion requires a careful approach. ScotCen’s Anna Marcinkiewicz describes how cognitive interviewing can inform appropriate survey design.

Evaluating viral Video


In the first of a new series of video blogs looking at different methodologies for video content evaluation, Ian Forrester, Unruly’s insight director shares his thoughts with UM London’s Michael Brown.

Go to blogs

Facebook Google+ Twitter