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Sunday, 05 July 2015

Top stories

Kaufman moves to Gain Theory


WPP’s newly-created marketing foresight consultancy Gain Theory has appointed Karen Kaufman as managing partner, client development for North America and LATAM.

Growing 'consumer capitalist' attitude to data exchange


Consumers are demonstrating an increasingly sophisticated understanding of the value of their data, according to a report from the Direct Marketing Association.

Norstat opens new Italian office with Renga as country manager


Norwegian data services company Norstat has hired Francesco Renga as country manager for its newly-opened Milan office.

Ads blocked by 15% of Britons


The UK Internet Advertising Bureau’s Ad Blocking report shows that one in seven adults block ads mainly because they find them interruptive or annoying.

From the blogs

A plumber's guide to human centricity


Market researchers and design thinkers think they are doing fundamentally different work. But Ian Murray believes we are all focused on one thing: human centricity. And his plumber agrees.

Bias in the spotlight: framing


Our decisions and preferences are affected by how information is presented to us. How something is framed can make different features more or less front of mind and alter decision-making and behaviour. By Crawford Hollingworth.

Go to blogs


Religious identity and consumption among young British Muslims


While Islamic identity is an influential factor in consumer behaviour, segmentation by religious affiliation alone is not helpful for brands or young British Muslims, says Hannah Wright.

Cultural segments


The role of segmentation in modern businesses is “fundamentally changing”, according to a panel of industry experts gathered by Sony Music. The days of models based entirely on long, repetitive consumer surveys are numbered, as Sony’s Martin Vovk reports. 

Age is not an issue


Post-demographic consumerism was just one trend identified at yesterday’s London Trend Seminar 2015 organised by insights and trend consultancy Trendwatching.

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Premium insight


Aviva’s head of marketing, Neil Costello, talks to Bronwen Morgan about why customer insight affects all aspects of the business, from sponsorship to pricing.


Freedom of information


Offering ‘free’ insights from proprietary research has benefits for both agencies and clients. But there are some important guidelines to consider, says Shoppercentric’s Danielle Pinnington.

Keep it flashy


Toluna’s Phil Ahad shares three things survey respondents gravitate towards and how these can be used to improve your market research.

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