Comment
Experimental phase
The advance of technology and online research platforms provide an opportunity for the market research industry to return to the rigour of its social science legacy, says GfK’s Colin Strong.
Latest news
Eileen Campbell to step down as Millward Brown CEO
UK/US — Millward Brown is to get a new leader in mid-July as Eileen Campbell steps down after six years in the role. Travyn Rhall, current CEO of the agency’s Africa, Middle East, Asia and Pacific (AMAP) operations, has been named as her successor.
Face puts name to Angry MR Client
UK — The person behind @Angry_MR_Client, a popular Twitter account dedicated to ranting about agency bad practice, has been revealed as Oana Stroie, formerly of Philips Consumer Lifestyle.
Marketing confidence hits new heights as budget index rises
UK — Marketing budgets rose for the fifth consecutive month according to the latest figures on the industry.
Features, opinion and analysis
How to 'market' market research
Craig Scott, a marketing capability director at Brand Learning, offers his top tips for selling insights within a business.
Building the future
For decision-makers in any organisation, there’s a real premium in knowing what’s coming next. Can we really use today’s insights to piece together an accurate picture of tomorrow? Or is foresight a load of crystal balls?
From the blogs
Finding the right audience
The creators of the Tesco Clubcard scheme are treading the boards with a seven-figure investment in theatre analytics company Purple Seven. Edwina Dunn, now running H&D Ventures, talks to Research about her move into Theatreland.
Tuning in to tweens
Tween girl community site FashionPlaytes has hired two research industry executives as it looks to generate income from the insight space.
Careers
A week in the life
Colleen Fahey Rush, executive vice president and chief research officer, takes us behind the scenes at Viacom Media Networks, home of Comedy Central, MTV and Nickelodeon.
Brand performance
Tracking at the crossroads
Brand tracking needs to change, says Millward Brown’s Gordon Pincott – moving from single bulky studies to carefully structured, coherent and connected programmes.
AAPOR 2013
On trust, truth and transparency
The American Association for Public Opinion Research put some big methodological issues under the microscope at this year’s annual conference in Boston. Researchscape’s Jeffrey Henning reviews the highlights.
Column
Happy never after
Legendary ad man Jeremy Bullmore knows how to get the worst out of a client. He tells all in this exclusive column, first published in Impact Magazine.
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