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Friday, 25 July 2014

Top stories

Ernst & Young acquires Sweeney Research


Professional services firm adds research firm to its Advisory practice following ‘client demand for actionable insights’.

Nielsen expands to Bolivia and Paraguay


New additions increase Latin American coverage to 19 countries and global coverage to 106 countries.

Yahoo acquires Flurry


Acquisition of app analytics firm intended to boost the company’s advertising revenue from smartphones.

US MR industry continues to recover


The Research Industry Index has shown its strongest 12 months in the history of the study.


Welcome to the age of physiology


Gawain Morrison, a Belfast-based film producer, is adamant that in five years’ time we’ll be living in a time when anyone, anywhere will be able to track their vitals, analyse their data and put it to work for them.

Why sports sponsorship can still score


As Glasgow prepares for the opening ceremony of the Commonwealth Games, Simon Hills of Sports Revolution discusses how to win at sports sponsorship.

Owning is finite, sharing is infinite


The sharing economy is causing fear and disruption as it pushes to establish new business models warned a panel of experts and business owners in the field of collaborative consumption.

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Can't get no satisfaction


The ICS’s UK customer satisfaction index has revealed a third consecutive drop. Could customer insight be a key driver of success in this challenging environment?


How the other half lives


Economic anthropologist Jovan Scott Lewis recently spent some time as an intern at Northstar Research Partners. He shares his thoughts on what academia could learn from the commercial sector.

A confidence boost?


Recent reports have revealed growing confidence among consumers and marketers. Richard Sexton of Carat discusses the opportunities and pitfalls for brands.

Measuring social is harder than you think


Counting social media is easy, it’s the measurement that’s hard says Ray Poynter, as the industry collaborates on evaluating social media campaigns.

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Mind the mobile gap


There has been a lag between consumers’ uptake of mobile phones and researchers use of the medium for data collection but mobile research is a valuable tool argues Edward Appleton.

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