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Saturday, 31 January 2015

Top stories

Strong to join Verve

30-Jan-2015

Due to leave GfK in March after 19 years, Colin Strong is to join the online community provider in the newly-created role of MD of Verve Ventures.

Understanding the mind of a child

29-Jan-2015

Researchers have to understand the age and the systems that a child is growing up in said Dr Angharad Rudkin at today’s MRS Kids and Youth Conference.

Nickelodeon uses facial coding to measure ad response

29-Jan-2015

Kids TV channel Nickelodeon has embarked on a research project to measure children’s in-the-moment responses to advertising.

Verve hires Flower to community role

28-Jan-2015

Pete Flower has joined the company from Research Now as community development director.

Features

The value of a like

29-Jan-2015

Gathering significant social media support is cause for celebration, but how can that value be assessed? Celina Burnett of Ohal offers some pointers using a case study from Reckitt Benckiser.

Growing from the seed of an idea

26-Jan-2015

LivingLens co-founder Carl Wong gives a first-hand account of the processes involved in securing funding.

A wearable benefit

15-Jan-2015

Digital market research agency, Clicked, conducted research to provide UK-relevant insights in a wearables market. A range of research methods were used to examine attitudes and market potential by business sector, shedding light on some surprising results.

Speeding on a Sunday morning and other interesting facts

12-Jan-2015

Measuring the out-of-home audience provides insight into how people travel around the UK, with some unexpected findings among the more predictable says Route’s Holly Stead.

Opinion

Challenging cool, talking real

26-Jan-2015

There’s no one-size-fits-all approach to researching kids, says Joanne Cliff of Platypus Research. Here she outlines her four key steps to understanding ‘real’ kids.

The Rise of Quick Qual

22-Jan-2015

Brand marketers need qualitative insight quickly, so Stephen Phillips offers some suggestions to make qual more agile.

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From the blogs

Humour is a serious business for kids

28-Jan-2015

If you want to have a conversation with young people, then you need to know how to speak their language. At the moment one of their most favourite techniques is that of humour explains Emma Worrollo.

ELECTION BLOG: How ‘accurate’ is ‘accurate’ in political polling?

27-Jan-2015

With 99 days to go to polling day, in the first of research-live.com’s election blogs, Martin Boon looks at poll accuracy.

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