Read of the Day

What do brands think about data quality?

Glasses reflecting data

For clients, data quality is fast becoming a pressing issue. Some are starting to take a tougher approach. Liam Kay-McClean examines some of the key questions.

10 JulLiam Kay-McClean

Ipsos UK CEO Kelly Beaver: ‘Real people are the core and heart of our industry’

Kelly Beaver on stage at the MRS Data-Driven Insights Conference in July 2025, pictured with Katie McQuater

Pride in London: A meaningful moment for our sector

9 JulDaniel Cunill

MRS names 15 Research Heroes for 2025

Research Heroes 2025

Opinion

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Idea_brain_behaviour_science_research_experiment_crop

Cannes: Creativity without insight feels totally wrong

In the last of our Cannes Lions perspectives, Tash Walker reflects on why insight needs to be at the top table.

7 JulTash Walker

Playing the long game – do we really know our true potential?

26 JunSamantha Elliott

chess board against yellow background

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Clients are asking for ISO 20252 – are you ready to answer?

IStock-2153070387

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Seven core ingredients to creating customer-led transformation

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Writer's Opinion

The types of soft skills we develop during training can’t even be called ‘soft’ in this day and age. They are survival skills in this weird world that is taking shape with AI.

Louise Pasteur de Faria

Write For Us

Interviews

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Vidisha Gaglani

How I work: Vidisha Gaglani, CEO, Streetbees

2 Jul Liam Kay-McClean

Kathryn Blanshard: ‘The art of storytelling, persuasion and relationships is key’

19 Jun Katie McQuater

How I work: Aaron Kechley, CEO, Zappi

12 Jun Liam Kay-McClean

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Popular

Why research needs anthropologists (more than ever)

MRS names 15 Research Heroes for 2025

Synthetic data ‘lacks logical consistency’, finds Strat7 study

Insight insiders: The Good Side’s Kathryn Blanshard on independent thinking & proving insight’s worth

How I work: Aaron Kechley, CEO, Zappi

Statistics Authority recommends the government conducts England and Wales census

Themes

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jane frost

The research sector must increase vigilance to create better data

MRS chief executive Jane Frost launches a call to action for those in the research sector.

1 MayJane Frost

‘We are arbiters of truth’

21 MayKatie McQuater

Data_quality_research_crop

How can UX be more inclusive?

29 AprLiam Kay-McClean

coloured balls balancing in a jenga structure

‘This is a problem for democracy’

6 JunChristian Walsh

Polling station

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