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Monday, 25 May 2015

Top stories

European online advertising grows 11.6% to €30.7bn

22-May-2015

The IAB Europe AdEx Benchmark research has revealed a fifth year of consecutive double digit growth for the European online advertising market.

Details of BPC opinion poll inquiry released

22-May-2015

The inquiry will be chaired by Prof. Patrick Sturgis of the University of Southampton and supported by eight survey and polling experts.

Havas SE and Cake create single hub

21-May-2015

Havas Sports and Entertainment (Havas SE) and brand entertainment agency Cake, both part of the Havas Media Group, have come together to form a new entertainment and content hub, Havas SE Cake.

Over 35s behind VOD subscription growth

20-May-2015

Growth in subscriptions of video on demand (VOD) services such as Netflix and Amazon Prime has been solely due to the over 35-year-olds.

Features

Pressing play with the cross-platform viewer

15-May-2015

Mobile video-viewing is on the rise, and growing with it is the need to accommodate mobile survey-takers. A study from FocusVision and AOL investigated the best way to incorporate mobile video into cross-platform strategies. By Aaron Jue.

The good citizen

14-May-2015

Disillusioned with the advertising business, Jon Alexander set up the New Citizenship Project to encourage a move away from consumption and toward participation. He talks to Jane Bainbridge

Positive Attitude

30-Apr-2015

Social psychologist Sharon Shavitt thinks research insights from non-Western cultures must be incorporated when looking at sociocultural attitudes.

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Is it time to rethink the tracking study?

29-Apr-2015

In the first of his series of features ‘rethinking’ some of market research’s sacred cows, Colin Strong turns the spotlight on the tracking study.

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Opinion

Take your partner by the hand

21-May-2015

Partnerships are leading to greater innovation in the industry such as easier access to niche audiences. Cint’s global commercial director Richard Thornton outlines his top tips.

Throw the panel in the river

18-May-2015

Online panels aren’t broken, says Instantly’s Ben Leet. But if researchers continue to treat panellists like commodities, they’ll never extract maximum value from them.

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From the blogs

Pro Machina?

20-May-2015

How will the rise of artificial intelligence affect the market research industry asks Dr Bob Cook.

Bias in the spotlight: change blindness

19-May-2015

Change blindness describes how we miss change that takes place when we look briefly away from a scene. Crawford Hollingworth describes the implications in his latest blog on behavioural biases.

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