Kantar Media has announced that it has invested in BIScience, a data analytics firm specialising in cross-channel and multi-country digital media monitoring platforms.
The breadth of roles smartphones now play in our lives means we’re highly dependent on them, yet research from UM London shows there’s also a fear of how we are managing the accompanying information overloading.
Brand campaigns benefit from contextually relevant placement, according to Guardian effectiveness research says Katherine Miall.
Consumers are not only willing to pay more for ‘innovative’ products, but value brands that listen to their customers when developing them, says Jonathan Pirc of Lab42.
Purchase decision hierarchies can be challenging to navigate, but forced substitution tasks offer useful insight into shoppers’ thinking, says Danielle Pinnington of Shoppercentric.
From the blogs
Reciprocity bias is our tendency to reciprocate the actions of others creating a wave of indebtedness. If somebody does something for us, or gives us something, we are more likely to return the favour or pass the favour on to others. We have the tendency to behave toward others as they behave toward us.
Loss aversion is a cognitive bias which describes the way in which we feel the pain of a loss more than the pleasure of an equal gain. This means that we value more highly what we already have than that which we stand to gain. By Crawford Hollingworth