Matthew Hancock MP said the edifice of economic policy was built on an assumption of how should people behave rather than how they actually behave at Behavioural Exchange London 2015 conference yesterday.
The IAB UK and UKOM have published a ‘definitive’ figure to remove “any confusion around the conflicting sources claiming to measure time online”.
A new survey from Ipsos MORI and the Behavioural Insights Team show that we think more people are avoiding tax and eating over the recommended amount of sugar than is the case.
In the latest in Colin Strong’s series rethinking areas of market research, he turns his attention to the importance of attitude measurement and psychometrics.
The way in which people are watching video content is subtly shifting as Hyperfine Media’s Garth Haley explains.
The Post Office wants people to see it as more than a stamp and passport- form shop, and its Post Office Money brand and ad campaign has been a crucial part in trying to change that perception. By Jane Bainbridge
Simpson Carpenter’s Frank Hedler led the team that recently developed the Klondike text data analytics service. Here, he shares some findings and best practices about sentiment analysis.
Tech start-up Adoreboard uses research on the effect of emotion on decision-making to power its brand health and campaign-testing platform. Is it a threat to traditional research? By Bronwen Morgan.
Sport England’s This Girl Can campaign caused a stir when it launched at the beginning of this year. But the inspiration behind it came entirely from insight work done by a team formed only 18 months ago, reveals the organisation’s director of insight, Lisa O’Keefe. By Bronwen Morgan.
From the blogs
We have a common tendency to adopt the opinions and follow the behaviours of the majority to feel safer, to avoid conflict or simply to be more cognitively efficient in our decision-making.
The hot-cold empathy gap is the tendency to underestimate how our preferences will change when in either a ‘hot’ or ‘cold’ emotional state: as our state of mind changes, something we might previously have found unappealing might become irresistible. By Crawford Hollingworth.