Read of the Day

Participants sceptical about digital twins

Question marks curiosity understanding innovation insight jul26_crop

UK – A majority of online survey participants surveyed by Prolific were ‘uncomfortable’ with the thought of their data being used to create digital twins, according to research from the company.

3 NovKatie McQuater

How social media analysis helped understand maternity experiences

4 NovLiam Kay-McClean

US groups oppose removal of census questions

3 NovKatie McQuater

American flag us flag_crop

The researchers hiding in plain sight

2 NovSam Salama

Fingerprints under magnifying glass

Opinion

More opinion

The research industry is moving too slowly for the AI era

Patrick Comer says the sector should stop optimising for yesterday’s model.

27 OctPatrick Comer

Are operations keeping up with innovation?

22 OctPayal Jani

Building a lightbulb

Degrees of separation

19 OctDan Nunan

Graduates university degree education oct26_crop

Advertisement feature

AI is changing brand tracking, but are we asking it the right questions?

3 NovJamie Shacklock,
expert-in-residence,
brand at Zappi

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Writer's Opinion

One of the most interesting forms of push-back might come when we take a step back and interrogate why we’re all so busy trying to move faster and be more productive. ”

Louise McLaren

Write For Us

Special Report

Interviews

Read More Interviews

Joshua Nu'u Steele

How I work: Ideally co-founder Joshua Nu'u Steele

29 Sep Liam Kay-McClean

How I work: Scott Clement, polling director, Washington Post

3 Aug Liam Kay-McClean

paul zwillenberg

Paul Zwillenberg: ‘Brand is the competitive edge that AI can’t replace’

27 Mar Liam Kay-McClean

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Popular

YouGov includes brand tracking in MCP capability

Most marketers have promotions ‘blind spot’, research finds

Brands move fast. Why is brand tracking still playing catch-up?

HSBC named as the UK’s most valuable brand

Ipsos reports Q3 organic revenue growth

Kantar releases CX tool

Themes

More Themes

Sesnory room

Sensory research

Sense and sensibility: Behind the scenes of sensory research

How can sensory research help brands adapt to a changing retail environment? Liam Kay-McClean visits MMR Research’s sensory research centre to find out more.

21 OctLiam Kay-McClean

Foresight can demonstrate value in an uncertain world, conference hears

15 OctLiam Kay-McClean

Panel at Foresight conference. Credit: Will Amlot

Terms of engagement: Synthetic modelling

Modelling mannequin

Behavioural science

BeSci should speak in the language of users

28 SepLiam Kay-McClean

Benjamin Buckby speaking at MRS Behavioural Science Summit 2026

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Town/Country: London
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