Jack Honomichl, a widely respected commentator on the market research industry and founder of the Inside Research newsletter, passed away on 8 December. He was 85.
Top stories, opinion and analysis
10 years ago, we tried to predict the future of market research. How well did we do? Experts from Future Foundation deliver their verdicts in the first of a two-part feature.
Many businesses have social media strategies, but those strategies aren’t delivering real business value. It’s time they proved their worth, says Brian Solis. Interview by Brian Tarran.
Storytelling is an effective means of conveying information – but the most effective stories aren’t always the most accurate ones. This is something researchers and brand owners need to bear in mind, says Colin Strong.
From the blogs
As text messaging enters its third decade, Ipsos Mori’s Daniel Welch wonders how much life there is left in this old technology, now that phone users – and researchers – have email, apps and more to play with.
Stuart Butler-Smith reckons rival market research companies can learn a thing or two from the sales strategies of ComScore and Gartner.
From overcoming disconnects to discovering the meaning of thaasophobia. Camino Insight’s Deborah Simmons presents highlights from last week’s MRS Intelligence Summit.
New funding for TV ad targeting and measurement firm.
Swedish firm boasts proprietary technology for extracting and integrating patient-anonymous information.
Customers offered preview of Tobii Track ahead of full launch next year.
Jonathan Shingleton to lead PSB’s European business, as well as global marketing efforts.