The advance of technology and online research platforms provide an opportunity for the market research industry to return to the rigour of its social science legacy, says GfK’s Colin Strong.
UK/US — Millward Brown is to get a new leader in mid-July as Eileen Campbell steps down after six years in the role. Travyn Rhall, current CEO of the agency’s Africa, Middle East, Asia and Pacific (AMAP) operations, has been named as her successor.
UK — The person behind @Angry_MR_Client, a popular Twitter account dedicated to ranting about agency bad practice, has been revealed as Oana Stroie, formerly of Philips Consumer Lifestyle.
Features, opinion and analysis
For decision-makers in any organisation, there’s a real premium in knowing what’s coming next. Can we really use today’s insights to piece together an accurate picture of tomorrow? Or is foresight a load of crystal balls?
From the blogs
The creators of the Tesco Clubcard scheme are treading the boards with a seven-figure investment in theatre analytics company Purple Seven. Edwina Dunn, now running H&D Ventures, talks to Research about her move into Theatreland.
The American Association for Public Opinion Research put some big methodological issues under the microscope at this year’s annual conference in Boston. Researchscape’s Jeffrey Henning reviews the highlights.