Havas Sports and Entertainment (Havas SE) and brand entertainment agency Cake, both part of the Havas Media Group, have come together to form a new entertainment and content hub, Havas SE Cake.
Mobile video-viewing is on the rise, and growing with it is the need to accommodate mobile survey-takers. A study from FocusVision and AOL investigated the best way to incorporate mobile video into cross-platform strategies. By Aaron Jue.
Disillusioned with the advertising business, Jon Alexander set up the New Citizenship Project to encourage a move away from consumption and toward participation. He talks to Jane Bainbridge
Social psychologist Sharon Shavitt thinks research insights from non-Western cultures must be incorporated when looking at sociocultural attitudes.
In the first of his series of features ‘rethinking’ some of market research’s sacred cows, Colin Strong turns the spotlight on the tracking study.
Partnerships are leading to greater innovation in the industry such as easier access to niche audiences. Cint’s global commercial director Richard Thornton outlines his top tips.
Online panels aren’t broken, says Instantly’s Ben Leet. But if researchers continue to treat panellists like commodities, they’ll never extract maximum value from them.
From the blogs
How will the rise of artificial intelligence affect the market research industry asks Dr Bob Cook.
Change blindness describes how we miss change that takes place when we look briefly away from a scene. Crawford Hollingworth describes the implications in his latest blog on behavioural biases.