Achieving the right balance between privacy protection and exploiting data opportunities is critical, but regulating technology is not the way to go, argues data protection expert Eduardo Ustaran.
Top stories, opinion and analysis
Jack Honomichl, a widely respected commentator on the market research industry and founder of the Inside Research newsletter, passed away on 8 December. He was 85.
10 years ago, we tried to predict the future of market research. How well did we do? Experts from Future Foundation deliver their verdicts in the first of a two-part feature.
Many businesses have social media strategies, but those strategies aren’t delivering real business value. It’s time they proved their worth, says Brian Solis. Interview by Brian Tarran.
From the blogs
Storytelling is an effective means of conveying information – but the most effective stories aren’t always the most accurate ones. This is something researchers and brand owners need to bear in mind, says Colin Strong.
As text messaging enters its third decade, Ipsos Mori’s Daniel Welch wonders how much life there is left in this old technology, now that phone users – and researchers – have email, apps and more to play with.
Stuart Butler-Smith reckons rival market research companies can learn a thing or two from the sales strategies of ComScore and Gartner.
Eapen is based in Mumbai.
Cloudmeter is a provider of network data capture technologies.
Four new hires come from Microsoft, Google, comScore and Maxifier.
The private investment firm has offered to buy all shares in the online research company for 51.4 billion yen ($501m).