Video advertising platform Videology has announced it will incorporate Nielsen UK TV data, including the TV segments built from Barb TV panel data, into its platform.
A study conducted by Research Now for the over-50 online community High50 has found that just 3% of the older demographic believe advertising is aimed at them.
Young adults – from their late teens to their early 30s – live in a world far removed from that experienced by the baby boomer generation and consequently have a very different view of the world and brands within it. By Jane Bainbridge
44% of the UK’s young ethnic population strongly agree that they are proud to be British, compared to just 33% of White British youth, according to new research from Manning Gottlieb OMD. What else should marketers know about the UK’s young ethnic population?
Real-time marketing, shareability, adaptive social media strategies – marketing today has a new level of complexity to it and researchers have to be ready to respond. By Jane Bainbridge
Ethnographer Siamack Salari has created Journey HQ, a mobile app designed to capture people’s natural behaviour. He talks to Jane Bainbridge about the app and using smartphones for less intrusive research.
Research agencies often repeat the same mistakes, says training consultant Chris Merrington. He describes the seven most expensive errors that research agencies make with existing clients.
It took the advertising industry 15 years to adjust to the existence of the internet. How long will it take research to fully adjust to behavioural economics and big data asks VisualDNA’s Jacob Wright.
From the blogs
Children might not deliberately lie in research but researchers need specific questioning techniques to get to the truth says Emma Worrollo managing director of The Pineapple Lounge.
Jon Puleston, vice-president of innovation, Lightspeed GMI, explains why research agencies can learn a thing or two from their advertising counterparts.