Latest news
Digital consortium creates open source metric for online video ads
US — A consortium of digital video companies has launched an open-source viewability metric for online video ads.
Forrest become global digital head at Hall & Partners
US — Research boutique Hall & Partners has appointed Jim Forrest as global partner, digital innovations.
Vision Critical expands China footprint with N Dynamic partnership
HONG KONG — Insight community technologies provider Vision Critical has teamed up with N Dynamic Market Research and Consultancy to expand its Greater China footprint.
Features, opinion and analysis
Happy never after
Legendary ad man Jeremy Bullmore knows how to get the worst out of a client. He tells all in this exclusive column, first published in Impact Magazine.
How to 'market' market research
Craig Scott, a marketing capability director at Brand Learning, offers his top tips for selling insights within a business.
From the blogs
Building the future
For decision-makers in any organisation, there’s a real premium in knowing what’s coming next. Can we really use today’s insights to piece together an accurate picture of tomorrow? Or is foresight a load of crystal balls?
Finding the right audience
The creators of the Tesco Clubcard scheme are treading the boards with a seven-figure investment in theatre analytics company Purple Seven. Edwina Dunn, now running H&D Ventures, talks to Research about her move into Theatreland.
Comment
Experimental phase
The advance of technology and online research platforms provide an opportunity for the market research industry to return to the rigour of its social science legacy, says GfK’s Colin Strong.
Careers
A week in the life
Colleen Fahey Rush, executive vice president and chief research officer, takes us behind the scenes at Viacom Media Networks, home of Comedy Central, MTV and Nickelodeon.
Brand performance
Tracking at the crossroads
Brand tracking needs to change, says Millward Brown’s Gordon Pincott – moving from single bulky studies to carefully structured, coherent and connected programmes.
AAPOR 2013
On trust, truth and transparency
The American Association for Public Opinion Research put some big methodological issues under the microscope at this year’s annual conference in Boston. Researchscape’s Jeffrey Henning reviews the highlights.
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