Pay for performance
Let me tell you what I think
Pay-for-performance will only gain ground in MR when researchers are given the chance to work with companies on the implementation of research and business strategy, says Jessica Bath.
Latest news
Telephone response rates fall to 9%, says Pew report
US— Telephone survey response rates have slumped to 9%, down from 25% a decade ago, according to analysis by the Pew Research Center.
GfK kicks off 2012 with sales and income rise
GERMANY— GfK has reported increases in sales and operating income for the first three months of the year, with organic growth of 4.9%.
Ad Council taps Ace Metrix to measure PSA effectiveness
US— The Ad Council has tasked Ace Metrix with measuring the effectiveness of public service advertisements (PSAs).
Features, opinion and analysis
Best of the web – April 2012
Introducing our new monthly roundup of the web’s 10 hottest research-related links, as shared by the MR community on Twitter.
A new role for market researchers?
Our first Linkedin Debate Hub co-creation challenge seeks to fashion a new role for researchers to act as the bridge between marketers and technologists.
From the blogs
What happened in Vegas
Jeffrey Henning picks out the key themes from The Market Research Technology Event in Las Vegas. Plus: details of Google’s evolving Consumer Surveys offer.
'The role researchers play today might not be there tomorrow'
Coke’s Stan Sthanunathan urged the MR industry to embrace technology or get left behind in his keynote speech at The Market Research Technology Event.
From the print edition
Tribal gathering
Street Rats. Blingers. Townies, Geeks and Skaters. Rahs, Ravers and Boy Racers. You might think all young people are the same, but Channel 4 has an array of data to demonstrate otherwise.
Ready for take-off
Paul Kehoe, CEO of Birmingham Airport, wants research to lead him in new directions. He tells Robert Bain why he values fresh thinking.
Fishing for ideas
ICM research director Tom Wormald on how Aviva has honed its ads and its product offering with the help of its most influential customers.
Comment
The focus group fightback
Politicians and the media debased the term ‘focus group’ and made it synonymous with spin. Now is the time to reclaim and restore it, say Deborah Mattinson and Merry Baskin.
Opinion
Come on you... Red Dragons?
Three researchers consider the failed bid by the owners of Cardiff City to rebrand the football club.
Interview
Mobile's an addition, not a replacement in our iPinion
E-Rewards’ Miles Worne discusses the acquisition of mobile research specialist iPinion and its bid for a share of a market set to be worth hundreds of millions in years to come.
Upcoming events
Food and Drink Research - 24 May 2012
Food and Drink Research 2012 will tackle the growing pressures on the food and drink industry in this tumultuous and exciting climate. Hear cutting edge insights from the industry’s key players including contributions from Pepsico, Premier Foods, General Mills, Dairy Crest, Danone, Nature Valley and the Crop Protection Association.
