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Thursday, 24 April 2014

Top stories

Ipsos first-quarter revenue down 4.5%, currency fluctuations blamed


Global research group says revenue was up 1.5% on an organic basis – which is in line with its previous two quarters.

Tumblr is tops for lasting TV conversation, says Pulsar


Social TV conversations peak early on Twitter, but show longevity on Tumblr, according to social data analyst.

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Mindshare taps weather data for targeted advertising


Deal with The Weather Channel parent company will help steer media plans and purchases.

ECJ rules Telecom Data Retention Directive 'invalid'


EU-wide law that requires telecoms companies to store user data for up to two years deemed invalid on right-to-privacy grounds by top European court.


The story behind the stories


An invisible network of trackers powers the data-driven newsroom, but publishers are largely in the dark about how much tracking takes place. Brian Tarran reports.

Inside the data-driven newsroom


Real-time data feeds and analytics technologies are radically transforming the way editorial teams work. Jo Bowman reports.

Plenty more fish in the sea?


Is the research industry doing enough to ensure it stays in a long-term relationship with its respondents? James Sallows of Schlesinger Interactive discusses.

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Famous brands, reinvented


A design competition for university students has seen new twists added to a range of famous household brands.


The data evolution in out-of-home media


Talon Outdoor’s Nick Mawditt highlights some of the smart uses of big data that are helping out-of-home advertisers reach the right audiences.

Time to practice what we preach?


The research industry needs to get better at listening to its own customers, argues Dan Young of Shed Research Consulting.

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town hall meeting

Reserve your place?


Should councils ask citizens to book their places at public consultations to avoid disappointments? Ian Nockolds considers the options.

A real experience


Lessons in customer understanding, straight from the Marks & Spencer service desk. By Craig Scott.

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Live from IMPACT 2014

Will Self on brands and storytelling Video


Novelist Will Self discusses his use of research in his stories and how to deal with ‘everythingitis’ – an interest in absolutely everything. Filmed at Impact 2014, the Market Research Society’s annual conference.

Martin Sorrell: keynote interview in full Video


Martin Sorrell, CEO of WPP and patron of the Market Research Society (MRS) interviewed at Impact 2014, the society’s annual conference.

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'Aim high, even if you hit a cabbage'


Self-confessed ‘data geek’ Baroness Tanni Grey-Thompson shared her secrets to success at the MRS Conference.

MRS Conference Award nominees


Best Workshop, Best Session Chair, Best Newcomer, Best Presentation and Best Overall Contribution.

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