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Friday, 31 July 2015

Top stories

Chime agrees to £374m sale to Providence and WPP


Under the terms of the acquisition, shareholders will receive 365p in cash for each Chime share.

Kantar invests in digital media intelligence firm


Kantar Media has announced that it has invested in BIScience, a data analytics firm specialising in cross-channel and multi-country digital media monitoring platforms.

UK adspend up 8.2% in Q1 2015


Advertising spend in the UK reached £4.7bn the highest on record, according to figures from the Advertising Association/Warc.

Woodland Trust calls tender for UK research work


The UK’s largest woodland conservation charity, the Woodland Trust, is inviting agencies to pitch for large scale public attitude survey work.


Putting advertising in context


Brand campaigns benefit from contextually relevant placement, according to Guardian effectiveness research says Katherine Miall.

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Is qual being neglected?


The automation of data collection has led to research becoming an almost robotic process, says Dale Henry. He thinks it’s time to shine the spotlight back on qualitative.

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Coming clean


Reckitt Benckiser turned to ethnography agency BAMM to understand people’s relationships with dishwashing and help steer its Finish TV advertising creative by Wieden+Kennedy.

Social sampling: a reliable alternative?


Clients want smart research solutions quicker and cheaper than ever before. Could sampling via social media be the answer? Jonathan Pirc of Lab42 discusses.

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The innovation premium


Consumers are not only willing to pay more for ‘innovative’ products, but value brands that listen to their customers when developing them, says Jonathan Pirc of Lab42.

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Decisions, decisions, decisions


Purchase decision hierarchies can be challenging to navigate, but forced substitution tasks offer useful insight into shoppers’ thinking, says Danielle Pinnington of Shoppercentric.

From the blogs

Bias in the spotlight: reciprocity


Reciprocity bias is our tendency to reciprocate the actions of others creating a wave of indebtedness. If somebody does something for us, or gives us something, we are more likely to return the favour or pass the favour on to others. We have the tendency to behave toward others as they behave toward us.

Bias in the spotlight: loss aversion


Loss aversion is a cognitive bias which describes the way in which we feel the pain of a loss more than the pleasure of an equal gain. This means that we value more highly what we already have than that which we stand to gain. By Crawford Hollingworth

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