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Wednesday, 30 July 2014

Top stories

OkCupid admits to 'experimentation'

29-Jul-2014

Online dating website OkCupid has admitted that, like Facebook, it has conducted experiments on its members without their knowledge.

Kantar Media launches TGI Standard Audiences

29-Jul-2014

TGI consumer insight tool now provides pre-defined groups of consumers, based on online and offline behaviour and characteristics.

Alligator Research snaps into action

28-Jul-2014

New digital research firm launches, led by ex-Toluna client relationship director Suzy Hassan.

58% of UK consumers 'unconcerned' about data sharing

28-Jul-2014

Proportion unconcerned about how much data they share with brands rises to 68% among 18-24 year olds, according to research.

Features

Aisle be seeing you

29-Jul-2014

Brands looking to see a shopping journey through their customers’ eyes can now do just that, thanks to mobile eye-tracking technology. Bronwen Morgan tries it out.

The hard cell

28-Jul-2014

As mobile devices become integral to our daily lives, Richard Thornton of Cint discusses the barriers to carrying out mobile research and what best practice could look like in the future.

Welcome to the age of physiology

24-Jul-2014

Gawain Morrison, a Belfast-based film producer, is adamant that in five years’ time we’ll be living in a time when anyone, anywhere will be able to track their vitals, analyse their data and put it to work for them.

Why sports sponsorship can still score

22-Jul-2014

As Glasgow prepares for the opening ceremony of the Commonwealth Games, Simon Hills of Sports Revolution discusses how to win at sports sponsorship.

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Opinion

How the other half lives

21-Jul-2014

Economic anthropologist Jovan Scott Lewis recently spent some time as an intern at Northstar Research Partners. He shares his thoughts on what academia could learn from the commercial sector.

A confidence boost?

17-Jul-2014

Recent reports have revealed growing confidence among consumers and marketers. Richard Sexton of Carat discusses the opportunities and pitfalls for brands.

Measuring social is harder than you think

14-Jul-2014

Counting social media is easy, it’s the measurement that’s hard says Ray Poynter, as the industry collaborates on evaluating social media campaigns.

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Mind the mobile gap

9-Jul-2014

There has been a lag between consumers’ uptake of mobile phones and researchers use of the medium for data collection but mobile research is a valuable tool argues Edward Appleton.

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