Top stories
British Gas taps SAS for analytics, campaign optimisation
“We’re looking to improve the response rate to campaigns,” says Steve Thomas, head of campaign decisioning.
Effective Measure CEO departs, co-founder returns to Australia
James Robertson (left) becomes chief revenue officer, as CEO Richard Webb leaves firm.
St Ives sees growth in marketing services revenue
Half-year results show marketing revenue up 50%, helped by consultancy businesses Pragma and Incite.
Nielsen promotes Sangeeta to chief diversity officer
Sangeeta will continue to lead Nielsen’s Global Measurement Science organisation.
Features
Exit interview
Rita Clifton comes to the end of her five-year term as MRS president next month. We turn HR department and conduct her (unofficial) exit interview.
Lightning never strikes twice...
Crawford Hollingworth explores how cognitive biases affect our response to floods and storms.
Plastic fantastic
iMakr’s Sylvain Preumont tells Brian Tarran how 3D printing will transform our consumerist society into a creative collective.
Still full of beanz
How does a 150-year-old company stay relevant? Lucy Fisher asks Colin Haddley, director of strategy, insight and capability at Heinz.
Opinion
Making an impact
Research doesn’t just change the commercial outcomes for brands and businesses, it also affects the lives of ordinary people, says Sinead Jefferies.
The 'extreme' approach
Northstar’s Rhiannon Price shares six thoughts on getting the most out of researching extreme consumers.
Is Britain in a post-traumatic state?
How have the hardships of recession impacted on British consumers, and what are the implications for marketers? Acacia Avenue’s Caroline Whitehill Hayter shares her point of view.
Predicting success: Twitter vs TV ratings
Breaking Bad’s final episode was among the most tweeted ever, but its ratings placed it outside the Nielsen Top 10. Colourtext’s Jason Brownlee asks: What are the most reliable indications for TV franchise success?
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