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Wednesday, 17 December 2014

Top stories

Facial reactions points to John Lewis' penguin's popularity


John Lewis’ Monty the Penguin ad is the most compelling Christmas ad among those of UK high street retailers according to a study measuring people’s facial reactions.

Tesla Motors tops cultural traction in US


Tesla Motors, Google and Amazon have come out as the most culturally vibrant brands in the US according to Added Value’s Cultural Traction 2014 report.

TNS appoints Jacob as qual MD in Asia Pacific


Serena Jacob has been hired as managing director for TNS Qualitative in Asia Pacific.

Sharon White named as new Ofcom CEO


White, who is currently Second Permanent Secretary at HM Treasury, will join Ofcom in late March 2015.


Herd mentality


2014 was the year of the viral challenge. Ali Barnes of Incite discusses how brands and researchers can understand and leverage this new behavioural dynamic.

Through the looking Glass


The team at HRW have been testing Google Glass as an ethnographic research tool with some interesting results.

Deep dive into drinking occasions


With brewers facing competition from inside – and outside – the category, insight is critical for maintaining relevance as Mick Doran, head of strategic insights at Heineken UK explains. By Lucy Fisher

Back in the day


From innovations such as QR code surveys and gamification to Skype calls reducing the need for international travel, much in the research landscape has changed over the past 10 years as Chime Insight & Engagement’s Crispin Beale explains.

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Online surveys need handling with care


Respondents to online surveys are often used as barometers for broader influence. Steve Abbott looks at when this works and when it can lead to problems.

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Profiling the positives of Generation Rent


The assumption is often that when adult children are forced to live at home because of their finances it has a negative impact on families’ lives. But this isn’t necessarily the case says OMD’s Rian Shah.

From the blogs

Twee, fake and disingenuous


Andrew Wiseman questions whether consumers are really fooled by brands on social media.

I’m a Celebrity Endorser, Get Me Out of Here!


Does research have a role in determining when a celebrity will add shine to a brand ponders Research Now’s Ben Hogg.

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