Gathering significant social media support is cause for celebration, but how can that value be assessed? Celina Burnett of Ohal offers some pointers using a case study from Reckitt Benckiser.
Digital market research agency, Clicked, conducted research to provide UK-relevant insights in a wearables market. A range of research methods were used to examine attitudes and market potential by business sector, shedding light on some surprising results.
Measuring the out-of-home audience provides insight into how people travel around the UK, with some unexpected findings among the more predictable says Route’s Holly Stead.
There’s no one-size-fits-all approach to researching kids, says Joanne Cliff of Platypus Research. Here she outlines her four key steps to understanding ‘real’ kids.
Brand marketers need qualitative insight quickly, so Stephen Phillips offers some suggestions to make qual more agile.
From the blogs
If you want to have a conversation with young people, then you need to know how to speak their language. At the moment one of their most favourite techniques is that of humour explains Emma Worrollo.
With 99 days to go to polling day, in the first of research-live.com’s election blogs, Martin Boon looks at poll accuracy.