Brands must learn to manage the more/less paradox affecting society said GfK’s Joe Staton at the Market Research Society’s Customers Exposed conference yesterday.
Greater amounts of the world’s wealth is being generated by emerging markets as these countries become more educated and more urban said Rob Myers, Ipsos Marketing at the Market Research Society’s Customers Exposed conference in London today.
Brands looking to drive loyalty should focus attention on fitting into consumers’ lives and not on persuading them to buy, says Peter Dann of the Nursery.
Young adults – from their late teens to their early 30s – live in a world far removed from that experienced by the baby boomer generation and consequently have a very different view of the world and brands within it. By Jane Bainbridge
44% of the UK’s young ethnic population strongly agree that they are proud to be British, compared to just 33% of White British youth, according to new research from Manning Gottlieb OMD. What else should marketers know about the UK’s young ethnic population?
Real-time marketing, shareability, adaptive social media strategies – marketing today has a new level of complexity to it and researchers have to be ready to respond. By Jane Bainbridge
It’s not what you say, but how you say it that counts, says Alex Culshaw. He argues that it’s vital for qualitative researchers of all levels to ‘be there’ as much as possible.
Research agencies often repeat the same mistakes, says training consultant Chris Merrington. He describes the seven most expensive errors that research agencies make with existing clients.
From the blogs
Children might not deliberately lie in research but researchers need specific questioning techniques to get to the truth says Emma Worrollo managing director of The Pineapple Lounge.
Jon Puleston, vice-president of innovation, Lightspeed GMI, explains why research agencies can learn a thing or two from their advertising counterparts.