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Saturday, 07 March 2015

Top stories

Acxiom expands Twitter data partnership


Data and analytics firm Acxiom has expanded its global data partnership with Twitter to build the social media company’s advertising capabilities.

Instagram introduces carousel ad format


Picture social media site Instagram has announced it is introducing a carousel ads as a way for brands to share more images with followers.

Muscroft replaces Needham as CEO of Face


Face, part of Cello Signal Group, has announced a number of senior changes across its regional offices.

TNS BMRB makes Peters MD


Mark Peters, TNS BMRB’s director of research, has been promoted to managing director.


Do not disturb


Robot concierges, tablet-controlled mood-lighting and virtual postcards are all facilities at some of the world’s most high-tech hotels. But smart doesn’t have to mean anti-social, writes Bronwen Morgan.

Data date


Data analysis has changed the course of marketing, but Christian Rudder uses it to change the course of relationships. By Jane Bainbridge

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The role of British luxury


Affluent British consumers have one of the highest average spends on luxury, but are focused on foreign brands. Research could help British brands to understand the value of listening to the luxury consumer, says Tammy Smulders of Havas LuxHub.

Speaking truth unto power


Business and government leaders often want to rule with their hearts. But the right evidence, properly presented, forces them to use their heads. That’s the underlying message at Impact 2015, says conference producer Richard Young.


A spotlight on skills


As insight continues to evolve, researchers can give employability a boost by harnessing skills. Sinead Hasson looks over the past twelve months in from a skills perspective.

Significance – statistical or practical?


With the common misinterpretation of statistical ‘significance’ Leigh Morris says researchers and marketers must better understand the difference between something statistically significant and actually meaningful.

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From the blogs

The real secret life of four year olds – or just good TV?


The Channel 4 documentary may make entertaining viewing but how much does it tell us about what goes on in four year olds’ minds?

Survey sensitivity


Exploring attitudes to religion requires a careful approach. ScotCen’s Anna Marcinkiewicz describes how cognitive interviewing can inform appropriate survey design.

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