Research doesn’t just change the commercial outcomes for brands and businesses, it also affects the lives of ordinary people, says Sinead Jefferies.
Northstar’s Rhiannon Price shares six thoughts on getting the most out of researching extreme consumers.
How have the hardships of recession impacted on British consumers, and what are the implications for marketers? Acacia Avenue’s Caroline Whitehill Hayter shares her point of view.
Breaking Bad’s final episode was among the most tweeted ever, but its ratings placed it outside the Nielsen Top 10. Colourtext’s Jason Brownlee asks: What are the most reliable indications for TV franchise success?