Dive Custitude adds to Swedish mystery shopping business
Following the acquisition, Avisit’s mystery shopping clients and ongoing projects will be managed by Dive Custitude.
Dive has operated in Sweden since 2022 through the acquisition of Nordic Mystery Shopping.
The company later added to its presence in Sweden through acquiring Custitude in 2023, with the company now operating across the Nordics, Baltics and Poland.
Kerli Zeiger-Soosaar, chief executive at Dive, said: “By bringing Avisit’s mystery shopping clients into Dive Custitude, we are strengthening our footprint in the Swedish market and can offer them a broader network to grow with.
“It is a natural fit for both our Swedish business and our wider group.”
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