The partnership will see members of Amárach’s Irish consumer panel move to Strat7 Audiences’ panel platform, adding to the existing Republic of Ireland panel within the company’s network.

The purpose of the agreement is to combine Amárach’s knowledge of the Irish market with Strat7 Audiences’ international reach, operational infrastructure and panel management.

Clients of both companies will be able to access the new capabilities through Strat7 Audiences directly, and the expanded panel will support research projects in areas such as national representative consumer research, targeted audience studies and tracking programmes.

Tom Bates (pictured right), managing director at Strat7 Audiences, said: “Amárach has built a highly engaged and trusted panel community in Ireland, and we’re delighted to welcome its members into the Strat7 Audiences ecosystem.

“This migration brings together Amárach’s strong respondent relationships and market expertise with our scale, technology and operational capabilities.”

Alison Flannery (pictured left), research director, UK and Ireland at Amárach Research, said: “Together, we are investing in a stronger, more innovative research ecosystem that enhances the experience for panellists, reinforces data quality and security, and expands the capabilities available to our clients in Ireland and across international markets.”