Donald (pictured) has worked at Strat7 Advisory since December 2022, previously as partner, and prior to that spent 12 years at Strat7 Incite. She has experience working with clients including Zurich, Nestlé and Kenvue.

Strat7 Advisory focuses on providing clients with strategic consulting functions using consumer, category and cultural insights.

Barrie Brien, chief executive at Strat7, said: “Helen is one of the sharpest strategic minds I’ve worked with over the past decade or so. Her ability to translate complex client challenges into clear commercial strategies, drawing on the full breadth of Strat7’s expertise, makes her the ideal person to lead Advisory.

“Her appointment reflects how central Strat7 Advisory is to our integrated offer and the impact we want to create for our clients.”

Donald added: “What excites me most about leading Strat7 Advisory is the opportunity to help clients cut through complexity and make confident choices about where to invest and how to grow in a world where change is constant and growth is not guaranteed.”