NEWS23 July 2014

TAM Media Research launches TAM India mobile app

Asia Pacific News

INDIA — TAM Media Research has launched Tam India, a mobile app providing access to weekly topline TV audience measurement (TAM) data.

The app is designed for use across iPhone, Android and Blackberry, and will be updated every Thursday immediately after the release of TAM data to the industry.

The app will hold data for the latest week as well as the preceding four weeks.