NEWS23 May 2016

Specialist sports research firm launches

Leisure & Arts News UK

UK — Two researchers have launched Sport MR, a research agency specialising in providing insight to the sports industry. 

Sport crop

Jack Murray and Michael Stone bring experience of working with sporting federations, brands, event organisers, rights owners, teams, sponsor partners and those seeking to encourage healthier lifestyles. 

Sport MR will be full service, offering qualitative and quantitative approaches, as well as neurometrics, online communities, blogging and ethnographic methodologies. 

“Eight years ago I started on a journey to bring more sophisticated research and insight into the sports market," said Murray. "Each year, I have been pleased to see more clients committing more time and resource to developing their insight requirements.

"The focus of Sport MR is to be the insight agency, a role which some of the larger agencies can struggle to fill. With senior level involvement throughout and with the backing of our associates, Michael and I will deliver research that makes a difference, offering insight and genuine innovation to help our clients take their next steps.”