Taylor (pictured)  is a senior qualitative researcher with experience across the fast-moving consumer goods, health and beauty, and technology industries, with a focus on behavioural and observation-based research approaches.  

Prior to joining Magenta, Karina set up the research and insights function at AI and robotics company Dexory, and previously led the UK commercial research programme at video ethnography agency Watch Me Think. 

Magenta was founded in 2016 and is a full-service global insight agency based in London.

Dr Sarah Jenkins, founder at Magenta, said Taylor’s “commercial leadership and focus on behavioural psychology will be a huge asset as we continue to grow”.